BA in Hospitality Brand Management
Course Overview
The BA in Hospitality Brand Management is a three-year UK Level 6 honours degree that trains marketers, brand managers and communications leaders for UK hotel groups, restaurant businesses and hospitality operators. Delivered on-campus in central London with online and distance-learning routes, the degree is aligned with Chartered Institute of Marketing (CIM) hospitality streams, Institute of Hospitality and UKHospitality practice and includes a year-two placement in a UK hospitality brand team.
By graduation you will lead a multi-channel campaign, manage brand standards across a venue portfolio and deliver a final-year dissertation or sponsor consulting brief for a UK hospitality operator.
Key Features
- Alignment with CIM hospitality streams, Institute of Hospitality and UKHospitality.
- Year-two placement in a UK hotel, restaurant or hospitality brand team.
- Modules across brand strategy, campaign planning, digital, PR, CRM and loyalty.
- Final-year dissertation or sponsor-led consulting brief.
- Guest lectures from hotel group brand directors and restaurant marketing leads.
- Access to LSCAHM industry-careers day.
What You Will Learn
- Build a hospitality brand strategy grounded in guest insight.
- Plan a multi-channel campaign from brief through media to reporting.
- Manage brand standards across kitchen, front-of-house and events.
- Lead a launch, refit or crisis communications programme.
- Design loyalty and CRM programmes across hotel and F&B guests.
- Report performance in ROAS, conversion and brand-lift metrics.
- Coordinate photoshoots, tastings and launch events with production teams.
- Deliver a dissertation or sponsor consulting brief for a UK hospitality operator.
Who This Course Is For
- School and college leavers targeting hospitality marketing careers.
- Junior marketers moving into hospitality brand roles.
- Career changers moving from agency or in-house marketing into hospitality.
- International students seeking a UK hospitality brand degree with placement.
Career Pathways
- Hospitality Brand Manager
- Hospitality Marketing Manager
- Digital Marketing Lead (hotels)
- Loyalty and CRM Manager
- PR and Communications Manager
- Guest Relations Manager (brand track)
- Content and Social Media Manager (hospitality)
The LSCAHM careers service links BA graduates to UK hotel group brand teams, restaurant PR agencies and independent hospitality operators.
Entry Requirements
- A-levels (or equivalent) at BBB or above, OR a UK Access to HE Diploma with 45 credits at Level 3.
- GCSE English at grade 4/C and Mathematics at grade 4/C (or equivalent).
- IELTS 6.5 overall (no band below 6.0) for non-native English speakers.
- Two academic references and a personal statement.
- International applicants receive dedicated visa and accommodation support from LSCAHM admissions.
Why Study at LSCAHM
LSCAHM is a specialist division of Harold International College of London teaching in small, tutor-visible cohorts. Hospitality brand is read alongside kitchen, service and events because the guest experience is designed across every one of those disciplines.
Central London puts hotel group HQs, restaurant PR agencies and UKHospitality within reach of every classroom.
Apply for BA in Hospitality Brand Management
Apply for the LSCAHM BA in Hospitality Brand Management. Industry placement is included and admissions responds within one working day. Enrol Now.
















