How long is the BA in Hospitality Marketing?

The BA in Hospitality Marketing runs three years full-time at LSCAHM, with part-time and accelerated routes and a year-two industry placement.

Can it be studied online?

Yes, the BA in Hospitality Marketing is delivered on-campus in London, online and by distance learning, with the placement year arranged for every study mode.

Is the degree UK recognised?

The BA in Hospitality Marketing is a UK Level 6 honours degree aligned with Institute of Hospitality, CIM hospitality streams, HOSPA and UKHospitality frameworks.

What are the entry requirements?

Applicants normally hold A-levels at BBB or a UK Access to HE Diploma. International qualifications are considered on a case-by-case basis for the BA in Hospitality Marketing.

Are scholarships available?

LSCAHM admissions confirms tuition at offer stage and advises on payment plans and international scholarship options for the BA in Hospitality Marketing.

BA in Hospitality Marketing | LSCAHM | Harold International College of London

Course Overview

The BA in Hospitality Marketing is a three-year UK Level 6 honours degree (with part-time and accelerated routes) delivered by LSCAHM's Hospitality Management department. The programme is aligned with the Institute of Hospitality, the Chartered Institute of Marketing (CIM) hospitality streams, HOSPA and UKHospitality, and includes a year-two industry placement and a final-year capstone or dissertation.

By graduation, a student is leading hospitality marketing campaigns, designing brand and content strategy, running CRM and loyalty programmes, and interpreting marketing analytics for hotel and restaurant owners.

Key Features

Level 6 honours framework aligned with Institute of Hospitality and CIM hospitality streams.
Year-two placement with a hotel group, restaurant operator, agency or destination brand.
Modules on brand strategy, digital, content, CRM and loyalty.
Final-year capstone or dissertation supervised by a named academic tutor.
Cross-departmental electives with LSCAHM's culinary and tourism teams.
Named programme-tutor support across every module.
Access to LSCAHM's annual industry-careers day for hospitality marketing employers.

What You Will Learn

Hospitality brand strategy across mid-scale, upscale and luxury tiers.
Digital marketing across search, social, email and paid media.
Content strategy and creative production for hospitality brands.
CRM, loyalty and personalisation at senior standard.
Distribution, OTA and revenue-marketing alignment with reference to HOSPA guidance.
Analytics, dashboards and attribution for hospitality marketing.
Public relations, influencer strategy and crisis communication.
Research methods for the capstone or dissertation.

Who This Course Is For

Applicants targeting a marketing career in hotel groups or restaurant brands.
Family-business heirs preparing to lead hospitality brand teams.
International students seeking a UK honours degree in hospitality marketing.
Placement-year candidates targeting hotel groups, hospitality agencies and destination brands.
Career changers seeking a full undergraduate route into hospitality marketing.

Career Pathways

Hospitality Marketing Manager.
Hotel Marketing Manager.
Restaurant Marketing Manager.
Destination Marketing Manager.
Cluster Revenue Manager with marketing remit.
Hospitality Brand Manager.
Guest Relations Manager (marketing-focused).

The LSCAHM careers service runs an annual industry-careers day and works with London hotel groups, restaurant operators, hospitality agencies and destination brands recruiting BA graduates.

Entry Requirements

A-levels (or equivalent) at BBB or above, OR a UK Access to HE Diploma with 45 credits at Level 3.
GCSE English at grade 4/C and Mathematics at grade 4/C (or equivalent).
IELTS 6.5 overall (no band below 6.0) for non-native English speakers.
Two academic references and a personal statement outlining your hospitality marketing interest.
International applicants receive dedicated visa and accommodation support from LSCAHM admissions.

Why Study at LSCAHM

The London School of Culinary Arts and Hospitality Management is a specialist division of Harold International College of London teaching in small, tutor-visible cohorts. LSCAHM reads hospitality marketing alongside culinary, tourism and event practice, so BA graduates understand not only how a campaign performs but how it lands inside a real operation.

Central London places luxury hotel groups, hospitality agencies, the Institute of Hospitality and CIM within a short tube ride of every classroom, giving undergraduates immediate exposure to live UK hospitality marketing practice.

Apply for BA in Hospitality Marketing

Apply for the LSCAHM Bachelor's programme with placement included. Admissions responds within one working day to BA in Hospitality Marketing applicants. Submit your A-level or equivalent evidence, references and personal statement to the LSCAHM admissions team. Enrol Now.