Is a placement included on the BA in Hospitality Sales and Marketing?

Yes. A year-two placement inside a hotel, restaurant group, event operator or destination business is included in the BA in Hospitality Sales and Marketing.

Is this degree recognised in the UK hospitality industry?

The BA in Hospitality Sales and Marketing is a UK Level 6 honours degree aligned with competency themes referenced by CIM, the Institute of Hospitality and UKHospitality.

What are the entry requirements?

BBB at A-level or equivalent, GCSE English and Maths at 4/C, IELTS 6.5, and two references. International applicants receive full support on the BA in Hospitality Sales and Marketing.

What are the fees and are scholarships available?

Current fees for the BA in Hospitality Sales and Marketing are published on the LSCAHM admissions portal alongside international payment routes, early-application discounts and instalment plans.

BA in Hospitality Sales and Marketing | LSCAHM | Harold International College of London

Course Overview

The BA in Hospitality Sales and Marketing at LSCAHM is a UK Level 6 honours degree of three years full-time, with part-time and accelerated routes available. It is delivered by the Tourism, Events & Food Business department and is aligned with commercial competencies referenced by the Chartered Institute of Marketing (CIM), the Institute of Hospitality and UKHospitality. Year-two students complete a placement inside a hotel, restaurant group, event operator or destination business.

By graduation you will be shaping commercial performance: writing campaign briefs, running rate and channel decisions, negotiating corporate and group business, and owning a brand story across a hospitality operation.

Key Features

Level 6 honours degree with mandatory year-two placement in a hotel, restaurant or event operator.
Commercial modules mapped to competency themes referenced by CIM and the Institute of Hospitality.
Live campaign briefs from central London hospitality clients.
Revenue-management and channel-strategy workshops referencing HOSPA guidance.
Named programme tutor across all three modes with weekly seminars.
Final-year dissertation or capstone commercial project.
Introductions to hospitality-marketing employers through the LSCAHM careers service.

What You Will Learn

Writing brand and campaign briefs for hotels, restaurants and destinations.
Running rate strategy, channel mix and third-party distribution decisions.
Designing and analysing digital acquisition funnels for hospitality brands.
Negotiating corporate, MICE and group business at senior level.
Measuring RevPAR, ADR, occupancy and marketing return on ad spend.
Building loyalty, CRM and guest-lifecycle programmes.
Managing PR, influencer and content partnerships in a UK context.
Leading a commercial team through a launch, refurbishment or repositioning.

Who This Course Is For

Applicants with A-levels or equivalent aiming at commercial hospitality careers.
Diploma and Advanced Diploma holders progressing to a full UK honours degree.
International students seeking a UK honours degree with placement.
Career changers with digital, sales or marketing experience moving into hospitality.

Career Pathways

Hospitality Marketing Manager
Revenue Manager
Destination Marketing Manager
Hospitality Brand Manager
Sales Manager (Hotels / Groups)
Digital Acquisition Lead
Cluster Revenue Manager (progression)
Guest Experience Director (progression)

The LSCAHM careers service runs at least one industry-careers day each year connecting BA students with hotel groups, restaurant businesses, event operators and destination marketing organisations across London and the UK.

Entry Requirements

A-levels (or equivalent) at BBB or above, OR a UK Access to HE Diploma with 45 credits at Level 3.
GCSE English at grade 4/C and Mathematics at grade 4/C (or equivalent).
IELTS 6.5 overall (no band below 6.0) for non-native English speakers.
Two academic references and a personal statement covering interest in hospitality sales and marketing.
International applicants receive dedicated visa and accommodation support from LSCAHM admissions for the BA in Hospitality Sales and Marketing.

Why Study at LSCAHM

LSCAHM is a specialist division of Harold International College of London reading culinary, hospitality, tourism and events as one interlocking guest journey. Sales and marketing at LSCAHM is therefore taught with a full operational context: you learn to sell a hotel while knowing how the kitchen, the housekeeping team and the event floor actually deliver on that promise.

Central London places luxury hotel groups, destination marketing organisations, the Institute of Hospitality and the Tourism Society within a short tube ride of every classroom, and every intake joins the same weekly seminar with named programme-tutor support.

Apply for BA in Hospitality Sales and Marketing

Apply for the LSCAHM Bachelor's programme. Industry placement is included on the BA in Hospitality Sales and Marketing and admissions responds within one working day. Enrol Now.