Higher Diploma in Hospitality Digital Marketing

Course Overview

The Higher Diploma in Hospitality Digital Marketing is a UK Level 5 qualification of 15 to 18 months. Aligned with Chartered Institute of Marketing (CIM) hospitality streams, Institute of Hospitality and Tourism Society standards, it develops applied digital marketing capability across hotel, restaurant, tourism and event operators.

By graduation you will be running paid and organic campaigns for hospitality clients, coordinating with PR and content partners, reporting on marketing performance, and delivering a Level 5 capstone. Credit transfer into a UK Bachelor's top-up is confirmed at enrolment.

Key Features

• Level 5 curriculum aligned with CIM hospitality streams, Institute of Hospitality and Tourism Society guidance.
• Applied labs on search, social, content and email for hospitality clients.
• Live briefs from London hotels, restaurants, tour operators and event venues.
• Credit transfer into UK Bachelor's top-ups confirmed at enrolment.
• Sessions from practising hospitality marketing managers.
• Three parallel delivery modes with named programme tutor support.

What You Will Learn

• Design paid search and paid social campaigns for hospitality bookings.
• Run content strategies across hotel, restaurant and event brands.
• Coordinate with PR agencies and influencer partners.
• Manage CRM, email and loyalty communications.
• Read attribution and conversion metrics across marketing channels.
• Apply UK advertising, GDPR and consumer-protection standards.
• Present marketing performance reports to leadership.
• Deliver a Level 5 hospitality digital marketing capstone.

Who This Course Is For

• Marketing coordinators in hotels, restaurants and events.
• Tour operator and destination organisation marketing staff.
• Small hospitality businesses running their own marketing.
• Applicants articulating into a UK Bachelor's top-up in marketing-facing hospitality subjects.

Career Pathways

• Hospitality Brand Manager
• Destination Marketing Manager
• Hospitality Marketing Manager (progression route)
• Tourism Manager (marketing-facing)
• Event Manager (marketing-facing)
• F&B Business Development Manager (marketing-facing)
• Cluster Revenue Manager (marketing-facing)

The LSCAHM careers service supports Higher Diploma in Hospitality Digital Marketing graduates in reaching hotel groups, restaurant marketing teams, tour operators, event brands and hospitality PR agencies across London.

Entry Requirements

• A relevant Diploma (Level 4), Advanced Diploma or comparable qualification.
• GCSE English at grade 4/C and Mathematics at grade 4/C or equivalent.
• IELTS 6.0 overall (no band below 5.5) for non-native English speakers.
• One academic or professional reference from a supervisor or tutor.
• Working professionals moving from marketing coordinator, F&B associate or event coordinator roles are welcomed.

Why Study at LSCAHM

LSCAHM is a specialist division of Harold International College of London teaching in small, tutor-visible cohorts, with digital marketing tutorials linked to live hospitality, tourism and event briefs.

Central London places the Institute of Hospitality, CIM-recognised hospitality marketers and hospitality PR agencies within a short tube ride of every classroom, giving Higher Diploma students a rich live-brief network.

Apply for Higher Diploma in Hospitality Digital Marketing

Applications for the Higher Diploma in Hospitality Digital Marketing open across three intake windows a year. Complete a Higher Diploma at LSCAHM and articulate into a UK Bachelor's top-up in the same discipline, credit transfer is confirmed at enrolment. Enrol Now