How long is the MSc in Hospitality Brand Management?

The MSc in Hospitality Brand Management runs one year full-time or two years part-time, on-campus, online or by distance learning, with a supervised dissertation or sponsor project in the closing months.

How is the MSc in Hospitality Brand Management delivered?

The MSc in Hospitality Brand Management is delivered through weekly seminars, brand strategy studios, research methods training and supervised strategy projects. All three delivery modes share the same seminar structure.

Is this MSc recognised across UK hospitality brand?

Yes. The MSc in Hospitality Brand Management is a UK Level 7 research-informed Master's degree benchmarked to Chartered Institute of Marketing hospitality streams and Institute of Hospitality senior-practice guidance.

What are the entry requirements?

A UK Bachelor's degree at 2:2 or above (or international equivalent), IELTS 6.5 overall for non-native English speakers, references and a 500-word research proposal. Portfolio-route entry is available for senior brand practitioners.

What does the MSc cost and is funding available?

Fees, instalment plans and international payment schedules for the MSc in Hospitality Brand Management are confirmed at enrolment. LSCAHM admissions reviews scholarship eligibility with each applicant.

MSc in Hospitality Brand Management | LSCAHM | Harold International College of London

Course Overview

The MSc in Hospitality Brand Management is a UK Level 7 research-informed postgraduate degree aligned with Institute of Hospitality, Chartered Institute of Marketing hospitality streams, UKHospitality and HOSPA senior-practice themes. It runs one year full-time or two years part-time and prepares senior hospitality brand leaders to design and defend brand strategy across hotel groups, restaurant portfolios and event businesses.

By graduation, students defend a substantial dissertation, capstone or sponsor consulting project that argues a hospitality brand decision from first principles and models its impact on positioning, loyalty and long-term equity.

Key Features

Level 7 research-informed syllabus benchmarked to Chartered Institute of Marketing hospitality streams and Institute of Hospitality senior guidance.
Applied studios covering hospitality brand architecture, story and portfolio-level positioning.
Dissertation, capstone or sponsor consulting project supervised by senior hospitality brand leaders.
Research methods training tailored to hospitality brand and consumer insight.
Sponsor briefs available from London hotel groups, restaurant portfolios and event businesses.
Named programme tutor across all three delivery modes.
Access to Chartered Institute of Marketing and Institute of Hospitality research networks.

What You Will Learn

Design hospitality brand architecture across group, portfolio and single venue.
Build brand story, voice and positioning frameworks.
Research hospitality brand equity using mixed methods.
Structure brand licensing, franchise and management contract discipline.
Lead brand launches with cross-functional and cultural alignment.
Model long-term brand equity against portfolio economics.
Present brand strategy to boards, owners and investors.
Coach senior brand teams through strategy-led transformation.

Who This Course Is For

Senior hospitality brand leaders moving into strategy roles.
Hotel group brand directors and restaurant portfolio brand leaders.
Graduates of hospitality or marketing Bachelor's programmes progressing into research-informed brand practice.
Working professionals studying part-time or on distance mode while leading hospitality brand teams.
International applicants building UK senior-track hospitality brand credentials.

Career Pathways

Hospitality Brand Manager
Hospitality Marketing Manager
Guest Experience Director (brand-led)
Hospitality Business Consultant
Innovation Manager (Hospitality)
Group Operations Manager (brand track)
Hospitality Programme Manager
Multi-unit Manager (brand-led)

The LSCAHM careers service partners with London hotel groups, restaurant portfolios, event businesses and hospitality brand consultancies to open sponsor briefs and senior brand strategy interviews for postgraduate students.

Entry Requirements

A UK Bachelor's degree (2:2 or above) or equivalent international qualification in a relevant discipline.
IELTS 6.5 overall (no band below 6.0) for non-native English speakers.
Applicants without a Bachelor's degree but with 5+ years of senior hospitality brand experience are considered on portfolio.
One academic and one professional reference.
A 500-word research proposal or professional practice statement outlining your intended brand focus.

Why Study at LSCAHM

The London School of Culinary Arts and Hospitality Management is a specialist division of Harold International College of London teaching in small, tutor-visible cohorts. LSCAHM reads culinary arts, hospitality management, tourism, events and food business as interlocking disciplines, so hospitality brand is taught alongside marketing, service and menu context.

Central London places hotel groups, the Institute of Hospitality, the Chartered Institute of Marketing and UKHospitality within a short tube ride of every classroom, and three parallel study modes support senior practitioners.

Apply for MSc in Hospitality Brand Management

Enrol on an LSCAHM Master's programme. Your dissertation, capstone or sponsor project will be supervised by practising hospitality brand leaders, and admissions responds within one working day. Enrol Now