MSc in Travel and Tourism Strategy
Course Overview
The MSc in Travel and Tourism Strategy at LSCAHM is a UK Level 7 postgraduate award running one year full-time or two years part-time on-campus, online and by distance learning. The programme is aligned with UK tourism-strategy benchmarks recognised by the Institute of Travel and Tourism (ITT), the Tourism Society and UKinbound and reads destination planning, industry policy and commercial strategy as one senior discipline.
By graduation you are drafting destination-level strategic plans, defending your assumptions against tourism-market data, and completing a research-informed dissertation, capstone or sponsor project with a UK travel or tourism partner.
Key Features
- Curriculum aligned with ITT and Tourism Society senior-strategy themes.
- Case teaching from UK national tourism boards and city-destination organisations.
- Modules on destination competitiveness, policy analysis and sustainability strategy.
- Dissertation supervised by a practising tourism director or destination-strategy lead.
- Three parallel study modes for progressors, working practitioners and portfolio-route applicants.
What You Will Learn
- Analyse tourism market data at destination and origin-market level.
- Design a destination strategy across product, promotion and policy.
- Model economic impact of tourism at city and regional level.
- Evaluate carbon and community-impact scenarios credibly.
- Read UK tourism policy and DMO structures.
- Design commercial strategies for tour operators and OTAs.
- Report strategic KPIs to boards, ministers and industry bodies.
- Design and defend a research-informed capstone or dissertation.
Who This Course Is For
- Destination-marketing managers moving into strategy-director roles.
- Tour operators and OTAs specialising into policy and strategy.
- Hospitality consultants extending into travel and tourism strategy.
- International practitioners consolidating UK senior-strategy credentials.
Career Pathways
- Destination Marketing Manager
- Tourism Manager
- Sustainable Tourism Consultant
- Hospitality Strategy Analyst
- Tour Operator (senior)
- Hospitality Brand Manager
The LSCAHM careers service runs at least one industry-careers day each academic year with tourism boards, DMOs, tour operators and tourism consultancies actively recruiting into strategy roles.
Entry Requirements
- A UK Bachelor's degree (2:2 or above) or equivalent international qualification in tourism, business, geography or a related discipline.
- IELTS 6.5 overall (no band below 6.0) for non-native English speakers.
- Applicants without a Bachelor's degree but with 5+ years of senior tourism experience are considered on portfolio.
- One academic and one professional reference.
- A 500-word research proposal or professional practice statement.
Why Study at LSCAHM
The London School of Culinary Arts and Hospitality Management sits within Harold International College of London and teaches in small tutor-visible cohorts. LSCAHM reads culinary arts, hospitality management, tourism, events and food business as interlocking disciplines, which sharpens strategic reading of any destination.
Central London places tourism boards, destination-marketing offices and the Institute of Travel and Tourism within a short tube ride of every classroom.
Apply for MSc in Travel and Tourism Strategy
The MSc in Travel and Tourism Strategy is capped to keep sponsor-project supervision credible. Enrol on an LSCAHM Master's programme where dissertation, capstone or sponsor project are supervised by practising chefs, hoteliers, event directors and industry executives. Enrol Now.
