MSc in Hospitality Sales and Marketing
Course Overview
The MSc in Hospitality Sales and Marketing is a UK Level 7 research-informed programme running one year full-time or two years part-time in the tourism, events and food business portfolio at LSCAHM. Content is aligned with Chartered Institute of Marketing (CIM) hospitality streams, Institute of Hospitality guest-experience practice and HOSPA commercial reporting.
By graduation you are producing a research-quality dissertation, capstone or sponsor project on a live sales and marketing question, ready for senior commercial leadership.
Key Features
- One year full-time or two years part-time, on-campus, online or by distance learning.
- Modules aligned with CIM hospitality streams and Institute of Hospitality practice.
- Case work with London hotel groups, event venues and tourism operators.
- Live sponsor projects with practising commercial teams.
- Dissertation, capstone or sponsor consulting project as final submission.
- Named programme-tutor and small tutor-visible cohorts.
What You Will Learn
- Hospitality sales strategy across corporate, MICE and leisure segments.
- Advanced digital marketing, SEO and paid channels.
- Loyalty design, CRM and retention economics.
- Brand and portfolio strategy for hospitality groups.
- Revenue-management integration with sales and marketing.
- Pricing science and yield-led communication.
- Analytics, attribution and executive reporting.
- Research methods and dissertation practice at Master's level.
Who This Course Is For
- Sales and marketing managers moving into director-level roles.
- Revenue managers building commercial breadth.
- Event and tourism marketing leads scaling to portfolio responsibility.
- Consultants specialising in hospitality commercial strategy.
Career Pathways
- Hospitality Marketing Manager (senior)
- Destination Marketing Manager
- Hospitality Brand Manager
- Cluster Revenue Manager
- F&B Business Development Manager
- Tourism Manager (marketing-led)
- Event Manager (commercial track)
The LSCAHM careers service opens the door to London hotel groups, event operators, tourism boards and hospitality agencies recruiting for senior commercial leadership.
Entry Requirements
- A UK Bachelor's degree (2:2 or above) or equivalent international qualification in a relevant discipline.
- IELTS 6.5 overall (no band below 6.0) for non-native English speakers.
- Applicants without a Bachelor's degree but with 5+ years of senior professional experience in hospitality sales or marketing are considered on portfolio.
- One academic and one professional reference.
- A 500-word research proposal or professional practice statement.
Why Study at LSCAHM
LSCAHM is a specialist division of Harold International College of London that treats sales and marketing as inseparable from operations, revenue and guest experience across hospitality, tourism and food business.
Central London puts hospitality head offices, the CIM hospitality community and event operators within a short tube ride of the classroom.
Apply for MSc in Hospitality Sales and Marketing
Applications for the MSc in Hospitality Sales and Marketing open on a rolling calendar. Enrol on an LSCAHM Master's programme, dissertation, capstone or sponsor project supervised by practising chefs, hoteliers, event directors and industry executives. Enrol Now.
















