How long does the Diploma in Digital Customer Experience take to complete?

The Diploma in Digital Customer Experience runs for 9 to 12 months on a flexible schedule so students can complete the Diploma in Digital Customer Experience at a pace that suits work or study commitments.

How is the Diploma in Digital Customer Experience delivered?

The Diploma in Digital Customer Experience is available online, on-campus and by distance learning, with the same content and assessment across each mode of the Diploma in Digital Customer Experience.

Is the Diploma in Digital Customer Experience recognised in the UK?

Yes. The Diploma in Digital Customer Experience is written to UK Diploma hospitality standards and referenced against the Institute of Hospitality and HOSPA (Hospitality Professionals Association) frameworks used across the sector.

What are the entry requirements for the Diploma in Digital Customer Experience?

You need to be 18+ with completed secondary education and IELTS 5.5 or equivalent English. An LSHRM Certificate or comparable qualification is preferred for the Diploma in Digital Customer Experience, but not required.

How much does the Diploma in Digital Customer Experience cost and are payment plans available?

LSHRM publishes current fees on the course page. The Diploma in Digital Customer Experience is offered with instalment payment plans and international applicant support to make the Diploma in Digital Customer Experience accessible.

Diploma in Digital Customer Experience | LSHRM | Harold International College of London

Course Overview

The Diploma in Digital Customer Experience is a UK Level 4-equivalent 9 to 12 months programme in digital hospitality & technology. LSHRM has designed the Diploma in Digital Customer Experience to sit against benchmarks from HOSPA (Hospitality Professionals Association), BCS, The Chartered Institute for IT and Chartered Institute of Marketing (CIM), so applicants finish with a practitioner-level UK hospitality qualification recognised across the sector that is directly readable by UK hospitality employers. The programme blends short tutor-led sessions, self-paced material and practical scenario work, and remains focused on the specific vocabulary and workflows tied to digital customer experience. Every unit sits inside a coherent progression map, so learners understand where each topic feeds into a live hotel, resort or hospitality-business setting.

By the end of the Diploma in Digital Customer Experience you will supervise a section, coordinate a shift and evidence practitioner-level knowledge to prospective UK employers. Assessment across the Diploma in Digital Customer Experience is a mix of written work, applied case tasks and structured discussion, and graduates progress into the LSHRM Advanced Diploma and Higher Diploma with a coherent record of study behind them. The programme is deliberately shaped to bridge from classroom to floor, so nothing you cover is theoretical without a workplace anchor, and the final review point produces a clear statement of your readiness for the next tier of hospitality practice.

Key Features

The Diploma in Digital Customer Experience has been built around a compact set of headline features that make it distinct from generic hospitality study, and each one ties back to a live UK sector reference point.

Career-services support including CV, LinkedIn optimisation and interview coaching
Written by former hoteliers, Chartered Institute of Marketing (CIM)-referenced practitioners and hospitality technologists
Flexible intake windows and international applicant support across the calendar year
Syllabus written to Diploma-level standards used across the UK hospitality sector
Content referenced against HOSPA (Hospitality Professionals Association) and BCS, The Chartered Institute for IT guidance where credible
Focused study units on digital touchpoints, website UX and connected guest journeys rather than generic hospitality content
Delivery across online, on-campus and distance-learning routes with the same assessment

What You Will Learn

Content on the Diploma in Digital Customer Experience is structured around applied outcomes, so every learning objective ties back to something a hotel, resort or hospitality business will actually ask you to do at the Diploma tier.

applied practice in digital touchpoints, website UX and connected guest journeys
documented UK-referenced routines directly tied to the Diploma in Digital Customer Experience
channel management, OTA connectivity and rate parity monitoring
revenue management platforms, forecasting inputs and daily pickup review
digital marketing funnels, paid search and metasearch for hotels
CRM segmentation, guest profiling and loyalty comms
data dashboards, hospitality KPIs and reporting cadences
cyber, PCI-DSS and GDPR responsibilities in a digital hotel stack

Who This Course Is For

The Diploma in Digital Customer Experience suits a range of applicants across the UK and international hospitality market, and admissions advisers regularly enrol candidates from the following profiles.

hospitality staff moving into systems and technology roles
reservations, revenue and reception staff up-skilling into digital
graduates entering hotel technology and analytics careers
international applicants targeting UK hospitality tech roles
career changers with digital, IT or marketing backgrounds

Career Pathways

Graduates of the Diploma in Digital Customer Experience progress into a defined set of Diploma-tier hospitality roles, including but not limited to the following job titles.

PMS Administrator
Reservations Systems Specialist
Hospitality Data Analyst
Revenue Systems Analyst
Digital Marketing Coordinator
CRM Coordinator
Hospitality Technology Consultant

The LSHRM careers service supports every Diploma in Digital Customer Experience learner with CV writing, LinkedIn optimisation and interview coaching, along with introductions to London hotel groups, luxury resort operators and boutique brands recruiting at Diploma level. Careers advisers work individually with Diploma in Digital Customer Experience students to align applications with the roles that make the most sense for their background.

Entry Requirements

Age 18+ with a completed secondary education (A-Levels, IB, or overseas equivalent)
An LSHRM Certificate or comparable hospitality/business qualification (preferred, not required)
IELTS 5.5 or equivalent English proficiency for international applicants
A short statement of interest describing your career direction in digital customer experience
Access to a computer and reliable internet for online delivery

Why Study at LSHRM

LSHRM is the London School of Hotel and Resort Management, a specialist division of Harold International College of London focused on the operational and strategic disciplines that run modern hotels, resorts and integrated hospitality businesses.

Every LSHRM programme is aligned with recognised UK professional bodies including the Institute of Hospitality, UKHospitality, HOSPA and the British Institute of Innkeeping, so graduates step into the sector with credible, industry-referenced study behind them. Students on the Diploma in Digital Customer Experience benefit from this joined-up LSHRM model and progress with a documented, structured record of study that reads clearly to UK hospitality employers, international resort operators and specialist hospitality recruiters.

Apply for Diploma in Digital Customer Experience

Applications for the Diploma in Digital Customer Experience are open on a rolling basis across our online, on-campus and distance-learning routes. Take the next step into professional hotel management and secure your place on the next Diploma in Digital Customer Experience intake. Admissions advisers are on hand to walk you through eligibility, funding options and the intake calendar that best fits your plans. Enrol Now