How long does the Diploma in Hospitality Digital Marketing take?

The Diploma in Hospitality Digital Marketing runs for 9 to 12 months as a UK Level 4-equivalent LSHRM route with part-time and full-time options.

How is the Diploma in Hospitality Digital Marketing delivered?

The Diploma in Hospitality Digital Marketing is offered online, on-campus in London and by distance learning to suit UK and international applicants.

Is this Diploma recognised in the UK?

Yes. The Diploma in Hospitality Digital Marketing is a UK Level 4-equivalent LSHRM route aligned with the CIM, IDM and the Institute of Hospitality.

What are the entry requirements?

Applicants are 18+ with completed secondary education, IELTS 5.5 for international applicants and a short statement of interest for the Diploma in Hospitality Digital Marketing.

What does it cost and is funding available?

Current tuition and instalment plans for the Diploma in Hospitality Digital Marketing are available on request from LSHRM admissions.

Diploma in Hospitality Digital Marketing | LSHRM | Harold International College of London

Course Overview

The Diploma in Hospitality Digital Marketing is a UK Level 4-equivalent LSHRM programme running 9 to 12 months inside the Resort and Business Management department. It is written for marketing coordinators and hospitality practitioners moving into digital, content and CRM-facing marketing roles inside London hotels, cluster teams and boutique brands. It is aligned with sector references from the Chartered Institute of Marketing and the Institute of Data and Marketing.

By graduation you will be able to plan a hospitality digital marketing campaign, manage OTA and metasearch touch-points, brief content and creative production and report on campaign performance.

Assessment blends portfolio evidence, a supervised scenario response and a short applied project. This mix mirrors the way supervisors are evaluated in modern hotel groups and helps applicants build a credible evidence base for their first supervisory move.

Diploma cohorts include a mix of career changers, existing supervisors and international applicants, and this deliberate mix means every tutorial and case discussion draws on real hospitality settings. LSHRM's international office supports overseas applicants with visa and mode-of-study guidance so cohort composition remains genuinely global.

Key Features

Level 4-equivalent syllabus aligned with the CIM and IDM
Coverage of hotel digital campaigns, OTA and metasearch practice
Focus on content, email, social and paid touch-points
Introduction to HOSPA revenue-relevant marketing metrics
Case exercises from London hotel groups and boutique brands
Aligned with Institute of Hospitality guest-experience principles
Direct articulation into LSHRM Advanced Diploma routes
Structured business-planning routines for hospitality ventures

What You Will Learn

How to plan a hospitality digital marketing campaign end to end
OTA, metasearch and direct-channel media planning basics
Content and creative briefing for hotel and resort brands
Email, CRM and guest lifecycle campaign design
Basic paid social and search planning
Attribution and reporting on booking-conversion metrics
Rate parity and channel-strategy awareness
Basic brand voice and design guardrails for hospitality
Practical routines for coordinating rooms, F and B, activity and retail

Who This Course Is For

Marketing assistants and coordinators moving into hotel digital roles
Reservations and front-office staff moving sideways into marketing
Career changers with digital marketing experience from other sectors
International applicants seeking a UK Level 4 hospitality marketing qualification
Applicants planning to progress into LSHRM Advanced Diploma routes
Applicants targeting a UK-referenced Level 4-equivalent record for onward study

The programme uses realistic supervisory scenarios drawn from London city hotels, boutique properties and cluster operations. Applicants complete short project cycles that mirror real weekly rhythms in a UK hospitality environment.

Career Pathways

Hospitality Marketing Coordinator
Digital Marketing Coordinator
Brand and Content Coordinator
CRM Coordinator
Sales and Marketing Coordinator
E-Commerce Coordinator
Distribution Coordinator

The LSHRM careers team supports Diploma students with introductions to London hotel groups, cluster marketing teams and boutique brands recruiting for coordinator-level digital roles.

The LSHRM academic community includes former operational hoteliers, revenue and distribution specialists, housekeeping directors and hospitality technologists, giving every cohort direct access to practitioners still working in the sector.

LSHRM's careers office runs employer-branded workshops each term with London hospitality recruiters, and applicants are individually coached on CV, LinkedIn and interview technique. Graduates who leave LSHRM with an active application portfolio typically report shorter time-to-first-role than applicants entering hospitality without structured LSHRM support.

Entry Requirements

Age 18+ with a completed secondary education (A-Levels, IB, or overseas equivalent)
An LSHRM Certificate or comparable hospitality/business qualification (preferred, not required)
IELTS 5.5 or equivalent English proficiency for international applicants
A short statement of interest describing your career direction in hospitality
Access to a computer and reliable internet for online delivery

The LSHRM Diploma is deliberately positioned at the UK Level 4-equivalent standard used by London hotel groups when they scope internal supervisory roles. Applicants who complete it leave with a written record of tutor-moderated assessment, portfolio evidence and an exit review that London hospitality recruiters can read as a credible supervisory-readiness signal.

Why Study at LSHRM

LSHRM is a specialist division of Harold International College of London focused on the operational and strategic disciplines that run modern hotels, resorts and integrated hospitality businesses. Every LSHRM programme is aligned with recognised UK professional bodies including the Institute of Hospitality, UKHospitality, HOSPA and the British Institute of Innkeeping.

Students on every LSHRM route are supported by dedicated career services covering CV, LinkedIn, interview coaching and introductions to London hotel groups, luxury resort operators and boutique brands.

Apply for Diploma in Hospitality Digital Marketing

The Diploma in Hospitality Digital Marketing is a credible Level 4-equivalent qualification for practitioners moving into hotel and resort digital roles. Take the next step into professional hotel management. Enrol Now