Diploma in Hospitality Marketing
Course Overview
Delivered over 9 to 12 months, the Diploma in Hospitality Marketing is an LSHRM route into hotel and resort marketing across paid, earned and owned channels at Diploma (UK Level 4-equivalent) level. It sits within the LSHRM Resort & Business Management portfolio and is written by hospitality practitioners who have led equivalent work in London hotels, cluster properties and international resort operators. Alignment with Institute of Hospitality and UKHospitality keeps the material credible for UK employers.
By programme close, the Diploma in Hospitality Marketing produces a practitioner ready for supervisory hospitality work able to lead conversations on email lifecycle and hotel marketing mix, deploy email marketing platforms and brand style guides operationally, and interpret direct vs. OTA for hotel leadership.
Across the Diploma in Hospitality Marketing, students also examine how hotel and resort marketing across paid, earned and owned channels interacts with wider hotel disciplines, including brand standards, guest experience and financial performance. Discussion sessions reference LSHRM tutors' careers in London hotel groups and international resort operators, and applied exercises draw on anonymised hotel case data. This grounding gives students confidence to translate learning into their own operating context, whether that is an independent hotel, a branded property or a resort setting. Assessment tasks reward evidence of applied thinking rather than rote knowledge, and tutors return detailed written feedback on each submission.
Key Features
- Alignment with UK bodies such as Tourism Society and HOSPA
- Career services access including CV, LinkedIn and interview coaching
- Structured articulation into LSHRM's next-level programmes
- Focus on hotel and resort marketing across paid, earned and owned channels rather than generic hotel management theory
- Dedicated tutor support and constructive assessment feedback throughout
- Balanced coverage of email lifecycle, hotel marketing mix and direct vs. OTA
- Structured focus on Google Ads and Meta Ads in a hotel context
- Regular applied case exercises drawn from anonymised hotel data
- Peer discussion forums moderated by LSHRM tutors
What You Will Learn
- Build a hotel marketing plan across channels
- Balance direct and OTA demand generation
- Run paid campaigns on Google and Meta
- Manage SEO for hotel and resort websites
- Design email lifecycle campaigns for guests
- Produce content aligned with brand standards
- Track marketing ROI across channels
- Coordinate with revenue and reservations teams
- Benchmark hotel and resort marketing across paid, earned and owned channels against London and international hotel peer groups
- Author standard operating procedures around hotel and resort marketing across paid, earned and owned channels
Who This Course Is For
- Front-line staff progressing towards supervisory roles
- LSHRM Certificate graduates continuing their study
- Career changers moving into professional hospitality practice
- International applicants targeting UK hotel careers
- Independent hotel operators formalising their skills
Career Pathways
Diploma-level graduates of the Diploma in Hospitality Marketing progress into practitioner and supervisory roles such as:
- Franchise Manager
- Luxury Hospitality Consultant
- Brand Manager
- Hospitality Marketing Manager
- Hotel Business Manager
- Tourism Business Manager
The LSHRM careers service works with Diploma students on interview coaching, competency-based CV writing and warm introductions to London hotel groups, boutique brands and resort operators recruiting practitioner-level hospitality talent.
Alumni of the Diploma in Hospitality Marketing also move into specialist and cross-functional roles adjacent to the core subject, including advisory, training and quality positions where a strong grasp of hotel and resort marketing across paid, earned and owned channels is a distinguishing factor. LSHRM's careers service maintains active links with London hotel groups, boutique operators, international brand offices and hospitality consultancies to keep this pipeline open for graduates from every intake.
Entry Requirements
- Age 18+ with a completed secondary education (A-Levels, IB, or overseas equivalent)
- An LSHRM Certificate or comparable hospitality/business qualification (preferred, not required)
- IELTS 5.5 or equivalent English proficiency for international applicants
- A short statement of interest describing your career direction in hospitality
- Access to a computer and reliable internet for online delivery
Why Study at LSHRM
Every LSHRM programme is aligned with recognised UK professional bodies including the Institute of Hospitality, UKHospitality, HOSPA and the British Institute of Innkeeping, so graduates step into the sector with credible, industry-referenced study behind them.
Students on every LSHRM route are supported by dedicated career services covering CV, LinkedIn, interview coaching and introductions to London hotel groups, luxury resort operators, boutique brands and the wider hospitality supply chain.
Studying at LSHRM also means access to a specialist library of hospitality case studies, tutor-led webinars and applied assessments tied to real hotel scenarios. Students working through the Diploma in Hospitality Marketing join a cohort with peers already employed in hotels and resorts, which enriches discussion and creates a working network that often lasts long after graduation.
Apply for Diploma in Hospitality Marketing
If you want to build your career around hotel and resort marketing across paid, earned and owned channels, the Diploma in Hospitality Marketing is your route. Take the next step into professional hotel management. LSHRM accepts applications year-round for on-campus, online and distance students. Enrol Now
