How long is the Higher Diploma in Hospitality Digital Marketing?

The Higher Diploma in Hospitality Digital Marketing runs for 15 to 18 months as a UK Level 5+ articulation qualification, available online, via distance learning or on-campus at LSHRM in London.

Is the Higher Diploma in Hospitality Digital Marketing recognised in the UK?

Yes. The Higher Diploma in Hospitality Digital Marketing is aligned with CIM, IDM and HOSPA, giving graduates a credible industry-referenced qualification.

What are the entry requirements for this Higher Diploma?

Applicants need a completed Advanced Diploma or 3+ years supervisory hospitality experience with a portfolio statement, IELTS 6.0 for international applicants and an interview.

How much does the course cost and is funding available?

Fees for the Higher Diploma in Hospitality Digital Marketing depend on delivery mode. LSHRM offers instalment plans and self-funding guidance for UK and international students.

Higher Dip in Hospitality Digital Marketing | LSHRM | Harold International College of London

Course Overview

The Higher Diploma in Hospitality Digital Marketing is a UK Level 5+ articulation programme of 15 to 18 months delivered by LSHRM. It develops the department-head marketing skills needed inside hotel groups, covering paid channels, content strategy, direct-booking programmes and marketing analytics. The programme is aligned with CIM, IDM, HOSPA and Institute of Hospitality references.

By graduation you will be able to lead a hospitality digital marketing plan, coordinate paid and organic channels, run direct-booking programmes and interpret marketing analytics for executive committees.

The fifteen to eighteen month curriculum walks you through department head hospitality digital marketing, from paid channels and content strategy to direct-booking programmes and analytics. Assessment blends a marketing plan draft, a paid channel case study, a direct-booking programme brief and a department head presentation to a mock hotel executive committee.

Modules across the Hospitality Digital Marketing programme are delivered in short weekly units with practical activities anchored to real hotel workflows, and every intake sits within a wider LSHRM cohort that combines learners from London, the UK regions and international markets. Tutor contact hours are protected across each week, with dedicated office-hour slots and asynchronous forum support so that Hospitality Digital Marketing learners never lose momentum between modules.

On completion, Hospitality Digital Marketing learners can progress into the LSHRM Bachelor top-up, moving from department head articulation (UK Level 5+) standard into full honours undergraduate territory without repeating material. Every Hospitality Digital Marketing student is also supported by the LSHRM alumni network, which gathers hospitality professionals from London hotel groups, resort operators and hospitality technology firms across the UK and further afield.

Key Features

Level 5+ hospitality digital marketing syllabus
CIM, IDM, HOSPA and Institute of Hospitality references
Paid channel and content strategy workshops
Direct-booking programme modules
Marketing analytics workshops
Online, on-campus and distance-learning delivery
Articulation into Bachelor top-up routes
Marketing plan draft assessment with tutor feedback
Paid channel case study
Direct-booking programme brief with tutor review
Department head presentation to a mock hotel executive committee

What You Will Learn

Lead a hospitality digital marketing plan across channels
Coordinate paid and organic marketing for hotels
Run direct-booking programmes for a hotel group
Interpret marketing analytics for executive committees
Handle brand, CRM and paid media integration
Manage third-party agencies and internal designers
Handle SEO for hotel property and brand pages
Interpret channel mix in the context of revenue targets
Handle paid search and social campaigns at portfolio level
Handle content strategy across hotel brand properties
Handle direct-booking incentive programmes
Handle marketing analytics at department head level
Handle agency governance from the hotel side
Handle hospitality digital marketing content in the context of resort commercial planning, brand strategy and business development
Handle hospitality digital marketing content with awareness of UK professional-body references
Handle hospitality digital marketing content across on-campus, online and distance learning delivery modes
Handle hospitality digital marketing content in the context of London hospitality employers
Handle hospitality digital marketing content with cross-department awareness across a hotel property
Handle hospitality digital marketing content in the context of career progression to the LSHRM Bachelor top-up

Who This Course Is For

Digital marketing coordinators targeting head-of-marketing roles
Sales and marketing managers moving into digital leadership
LSHRM Advanced Diploma holders progressing to Level 5+ study
International hospitality marketers preparing for UK leadership
Digital marketing consultants formalising department head credentials
International hospitality marketers preparing for UK department head roles

Career Pathways

Digital Marketing Manager
Hospitality Marketing Manager
Brand Manager
Sales and Marketing Manager
CRM Manager
E-Commerce Manager

LSHRM careers advisors coach Higher Diploma students through department head marketing CV drafting, portfolio interview drills and introductions to London hotel marketing teams and agencies.

Past LSHRM Higher Diploma students have progressed into digital marketing manager, hospitality marketing manager and CRM manager posts inside London hotel groups and hospitality marketing agencies, with several supported into cluster marketing tracks.

Entry Requirements

A completed Advanced Diploma or equivalent Level 5 hospitality qualification
Alternatively, 3+ years of supervisory hospitality experience with a portfolio statement
IELTS 6.0 or equivalent English proficiency for international applicants
Two academic or professional references
Interview with the LSHRM admissions team

Why Study at LSHRM

LSHRM is the London School of Hotel and Resort Management - a specialist division of Harold International College of London focused on the operational and strategic disciplines that run modern hotels, resorts and integrated hospitality businesses.

Our curriculum is written by former hoteliers, revenue leaders, housekeeping directors and hospitality technologists, and delivered across on-campus, online and distance-learning routes to fit working professionals and international students alike.

The Higher Diploma is authored by former marketing directors from UK hotel groups, so the syllabus reflects the boardroom marketing conversations happening in the sector.

LSHRM's digital marketing content sits inside the wider Resort and Business Management department, so learners see brand, revenue and sales content that gives marketing work its commercial context.

Apply for Higher Diploma in Hospitality Digital Marketing

Applications for the Higher Diploma in Hospitality Digital Marketing open on rolling intakes. Complete your operational-to-managerial articulation with LSHRM admissions. The programme sits at department head articulation (UK Level 5+) standard and is delivered by an academic team that continues to advise the wider hospitality sector. Support is available throughout the Hospitality Digital Marketing programme from admissions to graduation, and every intake is supported by LSHRM course leaders and student services. Complete your operational-to-managerial articulation with LSHRM with LSHRM admissions. Enrol Now