Higher Diploma in Hospitality Marketing Management

Course Overview

LSHRM's Higher Diploma in Hospitality Marketing Management is a UK Level 5+ articulation Higher Diploma running 15 to 18 months, built around hospitality marketing management across brand, digital and CRM at higher-diploma level and aligned with UKHospitality, HOSPA, the Chartered Institute of Marketing and the Association of British Travel Agents.

Graduates leave able to run the programme's core routines and to represent their capability confidently in interviews across resort, revenue, marketing and hospitality business management.

The Higher Diploma in Hospitality Marketing Management sequences its learning around applied hospitality problems rather than abstract theory. Learners encounter case material, live datasets and property walk-throughs, so the study experience mirrors the pace and language of resort, revenue, marketing and hospitality business management. Each assessment is written to reflect a task a working manager would recognise, not a purely academic exercise.

Key Features

• UK Level 5+ articulation Higher Diploma running 15 to 18 months
• Curriculum aligned with UKHospitality, HOSPA, the Chartered Institute of Marketing and the Association of British Travel Agents
• Content anchored in the working practice of resort, revenue, marketing and hospitality business management
• Applied focus on hospitality marketing management across brand, digital and CRM at higher-diploma level
• Case studies drawn from London hotels, cluster brands and resort operators
• Assessments based on applied hospitality briefs, not just written exams
• Tutor group sizes kept small for meaningful cohort discussion
• Optional employer-facing capstone task
• Practical assessment briefs anchored in hospitality marketing management across brand, digital and CRM at higher-diploma level

What You Will Learn

• Working with campaign attribution basics
• Working with CIM-aligned marketing planning
• Working with hotel brand-positioning frameworks
• Working with loyalty-programme marketing
• Working with influencer and partnership marketing
• Working with paid-media planning (Google, Meta)
• Working with CRM segmentation and lifecycle
• Working with content and SEO for hotels
• Applying UK-aligned standards on hospitality marketing management across brand, digital and CRM at higher-diploma level day-to-day
• Communicating outcomes across resort, revenue, marketing and hospitality business management
• Reading and interpreting reports linked to hospitality marketing management across brand, digital and CRM at higher-diploma level

Who This Course Is For

• operational managers building the technician-to-manager bridge
• Advanced Diploma graduates articulating into department-head roles
• international candidates seeking full articulation into UK degree study
• senior supervisors moving into head-of-department territory
• Working practitioners looking to sharpen their vocabulary in hospitality marketing management across brand, digital and CRM at higher-diploma level
• Aspiring department leaders building their case for promotion in resort, revenue, marketing and hospitality business management

Career Pathways

• Guest Experience Manager
• Hospitality Entrepreneur
• Financial Controller
• Resort Manager
• Franchise Manager
• Tourism Business Manager
• Hotel Business Manager

Careers coaching for Higher Diploma programme students includes tailored CV clinics, LinkedIn positioning, mock interviews and employer connections aligned with resort, revenue, marketing and hospitality business management.

Career destinations for the Higher Diploma in Hospitality Marketing Management span London hotel groups, international brands, independent boutique properties, integrated resort operators and specialist hospitality consultancies. Careers coaching includes CV work, LinkedIn positioning, interview drills and targeted employer introductions across resort, revenue, marketing and hospitality business management. Students often pair the programme with short internships or shadowing weeks arranged through the LSHRM alumni network, which builds practical evidence for their next application.

In addition, the LSHRM careers team hosts targeted employer-connect sessions that put students of the Higher Diploma in Hospitality Marketing Management directly in front of talent-acquisition leads from major London hotel groups and international operators.

Entry Requirements

• A completed Advanced Diploma or equivalent Level 5 hospitality qualification
• Alternatively, 3+ years of supervisory hospitality experience with a portfolio statement
• IELTS 6.0 or equivalent English proficiency for international applicants
• Two academic or professional references
• Interview with the LSHRM admissions team

Why Study at LSHRM

The London School of Hotel and Resort Management sits inside Harold International College of London and concentrates exclusively on the hotel, resort and integrated-hospitality disciplines that underpin the sector. LSHRM builds each award around UK professional-body practice (Institute of Hospitality, HOSPA, BCS, CIM and UKHospitality among them) so students learn the vocabulary, standards and reporting employers already expect.

Content is written by former general managers, revenue directors, executive housekeepers and hospitality technologists, and delivered flexibly across on-campus, online and distance-learning routes. Students on every LSHRM route are also supported by a dedicated careers service covering CV, LinkedIn, interview coaching and introductions to London hotel groups and international operators. Regular guest sessions from working hoteliers, revenue leaders and hospitality technologists on the Higher Diploma in Hospitality Marketing Management keep the curriculum tied to what employers are asking of new hires.

LSHRM's articulation model means each Certificate and Diploma leads cleanly into an Advanced Diploma, Higher Diploma and full honours degree, with Master's routes reserved for those aiming at general management, executive and consultancy roles.

Apply for Higher Diploma in Hospitality Marketing Management

Applications are open for the Higher Diploma in Hospitality Marketing Management on a rolling basis, with intakes across on-campus, online and distance-learning routes. Complete your operational-to-managerial articulation with LSHRM with LSHRM. Enrol Now