MSc in Digital Guest Experience Strategy
Course Overview
The MSc in Digital Guest Experience Strategy is an LSHRM Master (MSc / MA) programme running across a 12 to 18 months full postgraduate route study window and delivered from our London base as part of the Harold International College of London portfolio. Sitting inside the Digital Hospitality & Technology department, the programme focuses on the executive-level digital-guest-experience strategy that connects CRM, personalisation, app and journey at portfolio level. The syllabus is UK-referenced, written for applicants who intend to work in real hotels, resorts and integrated hospitality businesses, and shaped alongside bodies such as the UKHospitality and the Digital Skills Council so that every module maps to how the UK sector actually operates.
By graduation you will be able to graduate ready for a senior digital-guest-experience, CRM or product role at a UK-based or international operator, with a dissertation and executive-practice profile. The programme is structured across on-campus, online and distance-learning delivery, uses live tutor-led sessions supported by recorded material, and articulates cleanly into the next LSHRM level so you can plan your full progression from day one. Every assessment is built around applied hospitality practice rather than abstract theory, meaning your portfolio at the end of the MSc in Digital Guest Experience Strategy is directly relevant to interview and role conversations across London hotel groups, boutique brands and international resort operators.
Key Features
- 12 to 18-month MSc focused on digital guest experience strategy at executive level
- Aligned with digital standards referenced by CIM, IDM and BCS
- Modules across CRM, personalisation, journey, app and analytics
- Executive-project relationships with UK and international operators and CRM vendors
- Research-informed dissertation on a digital-guest-experience question
- Direct progression into senior digital-guest-experience roles
What You Will Learn
- Own a digital-guest-experience strategy at MSc level
- Design an executive-level CRM and personalisation programme
- Support ownership on digital-experience-linked capital planning
- Coach product and CRM teams at portfolio level
- Interpret digital-experience KPIs at MSc level
- Design a research-informed digital-guest-experience dissertation
- Present executive-level recommendations to an ownership committee
- Recognise the role of CIM, IDM and BCS in UK executive digital practice
Who This Course Is For
- Senior digital and CRM directors moving into executive roles
- Product and marketing directors formalising practice at MSc level
- International hoteliers targeting UK executive digital study
- Career changers from broader UX or product backgrounds
- LSHRM Bachelor graduates progressing to MSc
Career Pathways
- Guest Experience Technology Lead
- Digital Marketing Manager
- CRM Manager
- E-Commerce Manager
- Hospitality Technology Consultant
- Booking Platform Manager
- Global Brand Director
LSHRM careers services support every MSc in Digital Guest Experience Strategy student with CV and LinkedIn coaching, interview practice and structured introductions to London hotel groups, luxury resort operators, boutique brands, cluster hotels and the wider UK hospitality supply chain. Because the MSc in Digital Guest Experience Strategy sits within the Digital Hospitality & Technology portfolio, career support is tuned to the specific hiring rhythm of digital guest experience strategy, and continues after graduation through the LSHRM alumni network.
Entry Requirements
Applicants to the MSc in Digital Guest Experience Strategy should meet the standard LSHRM Master (MSc / MA) criteria. Each application is reviewed individually and international qualifications are welcomed.
- A UK 2:2 (Lower Second Class) honours degree or overseas equivalent in any discipline
- Applicants without a first degree may be considered with 5+ years of senior hospitality experience
- IELTS 6.5 overall (no band under 6.0) or equivalent English proficiency
- A 500-word research statement covering the applicant's chosen area of hospitality specialisation
- Two academic or professional references and a short interview
Why Study at LSHRM
LSHRM is the London School of Hotel and Resort Management and a specialist division of Harold International College of London focused on the operational and strategic disciplines that run modern hotels, resorts and integrated hospitality businesses. Every LSHRM programme is aligned with recognised UK professional bodies including the Institute of Hospitality, UKHospitality, HOSPA and the British Institute of Innkeeping, so graduates step into the sector with credible, industry-referenced study behind them.
Our curriculum is written by former hoteliers, revenue leaders, housekeeping directors and hospitality technologists, and delivered across on-campus, online and distance-learning routes to fit working professionals and international students alike. Students on every LSHRM route are supported by dedicated career services covering CV, LinkedIn, interview coaching and introductions to London hotel groups, luxury resort operators, boutique brands and the wider hospitality supply chain. LSHRM's articulation model means every Certificate and Diploma leads cleanly into an Advanced Diploma, Higher Diploma and full honours degree and with Master's routes for those aiming at general management, executive and consultancy roles.
Apply for MSc in Digital Guest Experience Strategy
Applications for the MSc in Digital Guest Experience Strategy are open on a rolling basis, with online interviews for international applicants and short assessment calls for on-campus routes. Our admissions team will guide you through document verification, fee options and cohort start dates, and the LSHRM student support team is available from the moment you enrol through to graduation. Advance into executive hospitality leadership with LSHRM and secure your place on the next LSHRM cohort. Enrol Now.
