MSc in Hospitality Marketing Strategy
Course Overview
Delivered across 12 to 18 months full postgraduate route, the MSc in Hospitality Marketing Strategy is an MSc-level programme for senior hospitality practitioners and career-progression candidates targeting general management, corporate development and executive positions in hotel operations & front office.
Students on the MSc in Hospitality Marketing Strategy progress through taught modules, an executive-facing capstone or dissertation and a series of applied strategic exercises drawn from real challenges in hotel operations & front office, so every assessment produces something usable for board or leadership audiences.
On completion, graduates of the MSc in Hospitality Marketing Strategy operate at executive and consultancy levels, contributing to board reporting, strategic transformation and corporate development within international hospitality groups.
Key Features
- UK-aligned Master (MSc / MA) programme referenced against the UKHospitality and other LSHRM partner professional bodies
- Flexible delivery across on-campus, online and distance-learning routes so students can join the MSc in Hospitality Marketing Strategy from anywhere
- Curriculum shaped around brand positioning, campaign planning and digital media mix within hotel operations & front office
- Applied assessments, case studies and scenario-based tasks written specifically for the MSc in Hospitality Marketing Strategy
- Tutors drawn from hotel operations, revenue leadership, housekeeping direction and hospitality technology backgrounds
- Dedicated career service support with introductions to London hotel groups, luxury resort operators and boutique brands
What You Will Learn
- Apply brand positioning inside a professional hotel operations & front office context
- Use campaign planning inside a professional hotel operations & front office context
- Develop digital media mix inside a professional hotel operations & front office context
- Plan influencer partnerships inside a professional hotel operations & front office context
- Evaluate CRM-led campaigns inside a professional hotel operations & front office context
- Design framing hospitality problems as research questions inside a professional hotel operations & front office context
- Deliver critically appraising sector literature and evidence inside a professional hotel operations & front office context
- Coordinate designing a Master's-level dissertation or capstone inside a professional hotel operations & front office context
Who This Course Is For
- Graduates from any discipline moving into executive hospitality
- Senior practitioners consolidating experience into a Master's
- International managers targeting UK postgraduate credentials
- Consultancy candidates building a research-informed profile
Career Pathways
- Front Office Manager
- Reservations Manager
- Rooms Division Manager
- Hotel Operations Manager
- Night Manager
- Hospitality Team Leader
LSHRM's careers service supports students on the MSc in Hospitality Marketing Strategy with CV and LinkedIn review, interview coaching and structured introductions to London hotel groups, international resort operators, boutique brands and the wider hospitality supply chain relevant to hotel operations & front office. Graduates of the MSc in Hospitality Marketing Strategy are supported into first roles, progression roles and onward LSHRM study, with alumni progressing across cluster hotels, luxury properties, revenue-management platforms, integrated resort operators and hospitality consultancies. Career workshops, employer briefings and applied projects are all linked back to the MSc in Hospitality Marketing Strategy so that every student ends the programme with employer-ready evidence of what they can do.
Entry Requirements
- A UK 2:2 (Lower Second Class) honours degree or overseas equivalent in any discipline
- Applicants without a first degree may be considered with 5+ years of senior hospitality experience
- IELTS 6.5 overall (no band under 6.0) or equivalent English proficiency
- A 500-word research statement covering the applicant's chosen area of hospitality specialisation
- Two academic or professional references and a short interview
Why Study at LSHRM
Every LSHRM programme is aligned with recognised UK professional bodies including the Institute of Hospitality, UKHospitality, HOSPA and the British Institute of Innkeeping, so graduates step into the sector with credible, industry-referenced study behind them.
Our curriculum is written by former hoteliers, revenue leaders, housekeeping directors and hospitality technologists, and delivered across on-campus, online and distance-learning routes to fit working professionals and international students alike.
For students on the MSc in Hospitality Marketing Strategy specifically, LSHRM combines this professional-body alignment with tutor expertise across hotel operations & front office and a career service tuned to the Master (MSc / MA) entry point, so the MSc in Hospitality Marketing Strategy sits inside a coherent, industry-referenced study experience. Every module on the MSc in Hospitality Marketing Strategy is designed to leave learners with usable skills and documented evidence, whether they are preparing for a first UK hospitality role or a senior appointment in an international group.
Apply for MSc in Hospitality Marketing Strategy
Applications for the MSc in Hospitality Marketing Strategy are open for the upcoming intake at LSHRM in central London. Advance into executive hospitality leadership with LSHRM and join a UK-aligned Master (MSc / MA) route in hotel operations & front office. Our admissions team will guide you through required documents, English-language options and available scholarships, and will map the MSc in Hospitality Marketing Strategy against the wider LSHRM articulation pathway so you can see how this qualification connects cleanly to your next step. Book a call with an LSHRM admissions adviser to check your fit for the MSc in Hospitality Marketing Strategy and reserve your place on the next intake. Enrol Now.
