How long does the MSc in Guest Experience Strategy take to complete?

The MSc in Guest Experience Strategy runs for 12 to 18 months on a flexible schedule so students can complete the MSc in Guest Experience Strategy at a pace that suits work or study commitments.

How is the MSc in Guest Experience Strategy delivered?

The MSc in Guest Experience Strategy is available online, on-campus and by distance learning, with the same content and assessment across each mode of the MSc in Guest Experience Strategy.

Is the MSc in Guest Experience Strategy recognised in the UK?

Yes. The MSc in Guest Experience Strategy is written to UK Master hospitality standards and referenced against the Institute of Hospitality and UKHospitality frameworks used across the sector.

What are the entry requirements for the MSc in Guest Experience Strategy?

You need a UK 2:2 honours degree or equivalent, or five-plus years of senior hospitality experience, plus IELTS 6.5 overall (no band under 6.0) English, to join the MSc in Guest Experience Strategy.

How much does the MSc in Guest Experience Strategy cost and are payment plans available?

LSHRM publishes current fees on the course page. The MSc in Guest Experience Strategy is offered with instalment payment plans and international applicant support to make the MSc in Guest Experience Strategy accessible.

MSc in Guest Experience Strategy | LSHRM | Harold International College of London

Course Overview

The MSc in Guest Experience Strategy is a postgraduate 12 to 18 months route focused on guest strategy at portfolio scale, journey redesign and customer-experience metrics. Delivered by the London School of Hotel and Resort Management (LSHRM), the programme is written to UK hospitality practice referenced by People 1st International and Chartered Management Institute (CMI), and it draws on live routines from London hotels, boutique properties and international resort operators. Every unit of the MSc in Guest Experience Strategy sits inside a working vocabulary that hiring managers across the UK sector recognise, so your study evidences credible, industry-referenced knowledge rather than generic hospitality theory. The course is delivered by tutors with direct sector experience, and the assessment model is built so that each submission produces a durable artefact you can bring into a live workplace or professional conversation.

By the end of the MSc in Guest Experience Strategy you will advance into executive, corporate and consultancy hospitality roles with a research-informed dissertation portfolio. Graduates leave with a portfolio of assessed work, a documented reference to People 1st International-aligned practice and a clear articulation route into senior executive hospitality practice. The MSc in Guest Experience Strategy is designed so that every core assessment produces evidence you can take directly into an interview, a workplace review or an application to a UK hotel group, and the tutoring team stays involved through post-course reference and portfolio guidance.

Key Features

The MSc in Guest Experience Strategy has been built around a compact set of headline features that make it distinct from generic hospitality study, and each one ties back to a live UK sector reference point.

Flexible intake windows and international applicant support across the calendar year
Syllabus written to Master-level standards used across the UK hospitality sector
Content referenced against People 1st International and Chartered Management Institute (CMI) guidance where credible
Focused study units on guest strategy at portfolio scale, journey redesign and customer-experience metrics rather than generic hospitality content
Delivery across online, on-campus and distance-learning routes with the same assessment
Dedicated tutor feedback, formative tasks and structured checkpoints across every module
London-based case studies drawn from hotel, resort and integrated hospitality operations

What You Will Learn

Content on the MSc in Guest Experience Strategy is structured around applied outcomes, so every learning objective ties back to something a hotel, resort or hospitality business will actually ask you to do at the Master tier.

applied practice in guest strategy at portfolio scale, journey redesign and customer-experience metrics
documented UK-referenced routines directly tied to the MSc in Guest Experience Strategy
concierge coordination, luggage handling and VIP arrival routines
night audit, security walks and cross-departmental communication
GDPR and data protection at the reception desk
front office contribution to occupancy, ADR and RevPAR
shift handover, log books and daily briefing routines used in London hotels
arrivals, check-in and welcome sequencing across full-service and boutique properties

Who This Course Is For

The MSc in Guest Experience Strategy suits a range of applicants across the UK and international hospitality market, and admissions advisers regularly enrol candidates from the following profiles.

aspiring front office and rooms-division staff
career changers moving into hotel operations
international candidates targeting UK hotel employment
current hospitality staff formalising their experience
graduates entering the London hotel market

Career Pathways

Graduates of the MSc in Guest Experience Strategy progress into a defined set of Master-tier hospitality roles, including but not limited to the following job titles.

Reservations Director
Assistant Front Office Director
Guest Service Director
Night Director
Senior Hospitality Team Leader
Senior Hotel Coordinator
Deputy Hotel Director

LSHRM careers support runs alongside the MSc in Guest Experience Strategy from the first week, covering CV writing, LinkedIn reviews, mock interviews and introductions to London hotel groups, cluster hotels and international resort operators. Students on the MSc in Guest Experience Strategy finish with a live pipeline of applications tied to the Master tier they have trained for.

Entry Requirements

A UK 2:2 (Lower Second Class) honours degree or overseas equivalent in any discipline
Applicants without a first degree may be considered with 5+ years of senior hospitality experience
IELTS 6.5 overall (no band under 6.0) or equivalent English proficiency
A 500-word research statement covering the applicant's chosen area of specialisation linked to guest experience strategy
Two academic or professional references and a short interview

Why Study at LSHRM

LSHRM is the London School of Hotel and Resort Management, a specialist division of Harold International College of London focused on the operational and strategic disciplines that run modern hotels, resorts and integrated hospitality businesses.

Every LSHRM programme is aligned with recognised UK professional bodies including the Institute of Hospitality, UKHospitality, HOSPA and the British Institute of Innkeeping, so graduates step into the sector with credible, industry-referenced study behind them. Students on the MSc in Guest Experience Strategy benefit from this joined-up LSHRM model and progress with a documented, structured record of study that reads clearly to UK hospitality employers, international resort operators and specialist hospitality recruiters.

Apply for MSc in Guest Experience Strategy

Applications for the MSc in Guest Experience Strategy are open on a rolling basis across our online, on-campus and distance-learning routes. Advance into executive hospitality leadership with LSHRM and secure your place on the next MSc in Guest Experience Strategy intake. Admissions advisers are on hand to walk you through eligibility, funding options and the intake calendar that best fits your plans. Enrol Now