MSc in Hospitality Market Strategy
Course Overview
The MSc in Hospitality Market Strategy is a postgraduate Master's degree running 12 to 18 months full postgraduate at LSHRM. It concentrates on hospitality market strategy at postgraduate level, global-market positioning and competitive advantage, and is aligned with UK professional bodies including the Institute of Hospitality, the World Travel and Tourism Council, HOSPA and CMI.
By graduation, students are ready to advise boards on the systems and routines discussed on the programme, and to speak the working language of global hospitality strategy, executive practice and international operating models.
Every teaching block in the MSc in Hospitality Market Strategy is paired with a practical brief, so students leave with worked artefacts such as reports, plans and presentations that map directly onto the deliverables hiring managers ask about in global hospitality strategy, executive practice and international operating models. Tutor feedback is delivered in the same format managers give in the field, which helps students build a working professional voice.
Key Features
- postgraduate Master's degree running 12 to 18 months full postgraduate
- Curriculum aligned with the Institute of Hospitality, the World Travel and Tourism Council, HOSPA and CMI
- Content anchored in the working practice of global hospitality strategy, executive practice and international operating models
- Applied focus on hospitality market strategy at postgraduate level, global-market positioning and competitive advantage
- Case studies drawn from London hotels, cluster brands and resort operators
- Assessments based on applied hospitality briefs, not just written exams
- Direct articulation pathway into the next LSHRM level of study
- Optional employer-facing capstone task
- Dedicated tutor Q&A time on hospitality market strategy at postgraduate level, global-market positioning and competitive advantage
What You Will Learn
- Working with Porter and blue-ocean frameworks for hotels
- Working with growth-through-M&A analysis
- Working with senior strategic communication
- Working with global-market entry strategy
- Working with consumer-trend research for hospitality
- Working with competitive-positioning maps
- Working with brand-portfolio strategy
- Working with policy and geopolitical scanning
- Working with senior colleagues to prioritise projects in global hospitality strategy, executive practice and international operating models
- Reading and interpreting reports linked to hospitality market strategy at postgraduate level, global-market positioning and competitive advantage
- Applying UK-aligned standards on hospitality market strategy at postgraduate level, global-market positioning and competitive advantage day-to-day
Who This Course Is For
- existing managers targeting executive, board and consultancy careers
- professionals moving into research-informed hospitality strategy
- international graduates seeking a specialist UK postgraduate route
- career-changers with 5+ years of senior industry experience
- Working practitioners looking to sharpen their vocabulary in hospitality market strategy at postgraduate level, global-market positioning and competitive advantage
- Candidates preparing for interviews at London hotel groups and international operators
Career Pathways
- Regional Director
- Investment Manager
- Strategy Analyst
- International Development Manager
- Executive Director
- Head of Global Operations
- Global Brand Director
Careers coaching for Master's programme students includes tailored CV clinics, LinkedIn positioning, mock interviews and employer connections aligned with global hospitality strategy, executive practice and international operating models.
LSHRM alumni from the MSc in Hospitality Market Strategy move into positions across UK hotel groups, London-based boutique hotels, international resort operators, cluster hotels and hospitality supply-chain firms. The careers team provides mock interviews, portfolio reviews and warm introductions relevant to global hospitality strategy, executive practice and international operating models, and connects students to employer partners running graduate schemes and mid-career openings. Ongoing alumni events help graduates keep their network active as they move between operators over the first few years of their careers.
Entry Requirements
- A UK 2:2 (Lower Second Class) honours degree or overseas equivalent in any discipline
- Applicants without a first degree may be considered with 5+ years of senior hospitality experience
- IELTS 6.5 overall (no band under 6.0) or equivalent English proficiency
- A 500-word research statement covering the applicant's chosen area of hospitality specialisation
- Two academic or professional references and a short interview
Why Study at LSHRM
As a specialist arm of Harold International College of London, LSHRM covers the operational, commercial and strategic disciplines that shape modern hotels, resorts and hospitality groups. LSHRM builds each award around UK professional-body practice (Institute of Hospitality, HOSPA, BCS, CIM and UKHospitality among them) so students learn the vocabulary, standards and reporting employers already expect.
Content is written by former general managers, revenue directors, executive housekeepers and hospitality technologists, and delivered flexibly across on-campus, online and distance-learning routes. Students on every LSHRM route are also supported by a dedicated careers service covering CV, LinkedIn, interview coaching and introductions to London hotel groups and international operators.
LSHRM's award ladder connects every level of study, so learners can move from Certificate through Diploma, Advanced Diploma, Higher Diploma and Bachelor, with Master's routes for candidates targeting executive and board-level roles.
Apply for MSc in Hospitality Market Strategy
The MSc in Hospitality Market Strategy accepts applications on a rolling basis and articulates cleanly into the next LSHRM level of study. Speak to the LSHRM admissions team about intakes, delivery routes and funding. Advance into executive hospitality leadership with LSHRM with LSHRM. Enrol Now
