How long does the MSc in Hotel Automation Strategy take to complete?

The MSc in Hotel Automation Strategy runs for 12 to 18 months on a flexible schedule so students can complete the MSc in Hotel Automation Strategy at a pace that suits work or study commitments.

How is the MSc in Hotel Automation Strategy delivered?

The MSc in Hotel Automation Strategy is available online, on-campus and by distance learning, with the same content and assessment across each mode of the MSc in Hotel Automation Strategy.

Is the MSc in Hotel Automation Strategy recognised in the UK?

Yes. The MSc in Hotel Automation Strategy is written to UK Master hospitality standards and referenced against the Institute of Hospitality and HOSPA (Hospitality Professionals Association) frameworks used across the sector.

What are the entry requirements for the MSc in Hotel Automation Strategy?

You need a UK 2:2 honours degree or equivalent, or five-plus years of senior hospitality experience, plus IELTS 6.5 overall (no band under 6.0) English, to join the MSc in Hotel Automation Strategy.

How much does the MSc in Hotel Automation Strategy cost and are payment plans available?

LSHRM publishes current fees on the course page. The MSc in Hotel Automation Strategy is offered with instalment payment plans and international applicant support to make the MSc in Hotel Automation Strategy accessible.

MSc in Hotel Automation Strategy | LSHRM | Harold International College of London

Course Overview

The MSc in Hotel Automation Strategy is a postgraduate 12 to 18 months route focused on hotel automation strategy, PMS integration and workflow automation. Delivered by the London School of Hotel and Resort Management (LSHRM), the programme is written to UK hospitality practice referenced by Institute of Hospitality and HOSPA (Hospitality Professionals Association), and it draws on live routines from London hotels, boutique properties and international resort operators. Every unit of the MSc in Hotel Automation Strategy sits inside a working vocabulary that hiring managers across the UK sector recognise, so your study evidences credible, industry-referenced knowledge rather than generic hospitality theory. The course is delivered by tutors with direct sector experience, and the assessment model is built so that each submission produces a durable artefact you can bring into a live workplace or professional conversation.

By the end of the MSc in Hotel Automation Strategy you will advance into executive, corporate and consultancy hospitality roles with a research-informed dissertation portfolio. Assessment across the MSc in Hotel Automation Strategy is a mix of written work, applied case tasks and structured discussion, and graduates progress into senior executive hospitality practice with a coherent record of study behind them. The programme is deliberately shaped to bridge from classroom to floor, so nothing you cover is theoretical without a workplace anchor, and the final review point produces a clear statement of your readiness for the next tier of hospitality practice.

Key Features

The MSc in Hotel Automation Strategy has been built around a compact set of headline features that make it distinct from generic hospitality study, and each one ties back to a live UK sector reference point.

Written by former hoteliers, BCS, The Chartered Institute for IT-referenced practitioners and hospitality technologists
Flexible intake windows and international applicant support across the calendar year
Syllabus written to Master-level standards used across the UK hospitality sector
Content referenced against Institute of Hospitality and HOSPA (Hospitality Professionals Association) guidance where credible
Focused study units on hotel automation strategy, PMS integration and workflow automation rather than generic hospitality content
Delivery across online, on-campus and distance-learning routes with the same assessment
Dedicated tutor feedback, formative tasks and structured checkpoints across every module

What You Will Learn

Content on the MSc in Hotel Automation Strategy is structured around applied outcomes, so every learning objective ties back to something a hotel, resort or hospitality business will actually ask you to do at the Master tier.

applied practice in hotel automation strategy, PMS integration and workflow automation
documented UK-referenced routines directly tied to the MSc in Hotel Automation Strategy
channel management, OTA connectivity and rate parity monitoring
revenue management platforms, forecasting inputs and daily pickup review
digital marketing funnels, paid search and metasearch for hotels
CRM segmentation, guest profiling and loyalty comms
data dashboards, hospitality KPIs and reporting cadences
cyber, PCI-DSS and GDPR responsibilities in a digital hotel stack

Who This Course Is For

The MSc in Hotel Automation Strategy suits a range of applicants across the UK and international hospitality market, and admissions advisers regularly enrol candidates from the following profiles.

hospitality staff moving into systems and technology roles
reservations, revenue and reception staff up-skilling into digital
graduates entering hotel technology and analytics careers
international applicants targeting UK hospitality tech roles
career changers with digital, IT or marketing backgrounds

Career Pathways

Graduates of the MSc in Hotel Automation Strategy progress into a defined set of Master-tier hospitality roles, including but not limited to the following job titles.

Hospitality Data Lead
Revenue Systems Lead
Digital Marketing Director
CRM Director
Senior Hospitality Technology Consultant
E-Commerce Director
Booking Platform Director

The LSHRM careers service supports every MSc in Hotel Automation Strategy learner with CV writing, LinkedIn optimisation and interview coaching, along with introductions to London hotel groups, luxury resort operators and boutique brands recruiting at Master level. Careers advisers work individually with MSc in Hotel Automation Strategy students to align applications with the roles that make the most sense for their background.

Entry Requirements

A UK 2:2 (Lower Second Class) honours degree or overseas equivalent in any discipline
Applicants without a first degree may be considered with 5+ years of senior hospitality experience
IELTS 6.5 overall (no band under 6.0) or equivalent English proficiency
A 500-word research statement covering the applicant's chosen area of specialisation linked to hotel automation strategy
Two academic or professional references and a short interview

Why Study at LSHRM

Every LSHRM programme is aligned with recognised UK professional bodies including the Institute of Hospitality, UKHospitality, HOSPA and the British Institute of Innkeeping, so graduates step into the sector with credible, industry-referenced study behind them.

Our curriculum is written by former hoteliers, revenue leaders, housekeeping directors and hospitality technologists, and delivered across on-campus, online and distance-learning routes to fit working professionals and international students alike. Students on the MSc in Hotel Automation Strategy benefit from this joined-up LSHRM model and progress with a documented, structured record of study that reads clearly to UK hospitality employers, international resort operators and specialist hospitality recruiters.

Apply for MSc in Hotel Automation Strategy

Applications for the MSc in Hotel Automation Strategy are open on a rolling basis across our online, on-campus and distance-learning routes. Advance into executive hospitality leadership with LSHRM and secure your place on the next MSc in Hotel Automation Strategy intake. Admissions advisers are on hand to walk you through eligibility, funding options and the intake calendar that best fits your plans. Enrol Now