How long does the Diploma in Tourism Branding and Identity take to complete?

The Diploma in Tourism Branding and Identity runs over a duration band of 9 to 12 months. LSTITM structures the Diploma in Tourism Branding and Identity so students can pace study around work and personal commitments across on-campus, online and distance-learning routes.

How is the Diploma in Tourism Branding and Identity delivered?

The Diploma in Tourism Branding and Identity is delivered flexibly across on-campus sessions in London, live online seminars and structured distance-learning modules. Applicants to the Diploma in Tourism Branding and Identity can choose the delivery mix that best fits their schedule and location.

Is the Diploma in Tourism Branding and Identity recognised in the UK?

The Diploma in Tourism Branding and Identity is a UK Level 4-equivalent qualification aligned with CIM brand-practice guidance. Graduates of the Diploma in Tourism Branding and Identity articulate into LSTITM Advanced Diploma routes.

What are the entry requirements for the Diploma in Tourism Branding and Identity?

Entry to the Diploma in Tourism Branding and Identity requires completed secondary education and IELTS 5.5 for international applicants. Applicants to the Diploma in Tourism Branding and Identity may hold an LSTITM Certificate.

How much does the Diploma in Tourism Branding and Identity cost, and is funding available?

The Diploma in Tourism Branding and Identity sits within LSTITM's Diploma fee band, with instalment plans and international scholarship options. The Diploma in Tourism Branding and Identity fees team confirms current rates on request.

Diploma in Tourism Branding and Identity | LSTITM | Harold International College of London

Course Overview

The Diploma in Tourism Branding and Identity is an LSTITM Diploma (UK Level 4-equivalent) programme running for a duration band of 9 to 12 months. It is mapped to UK Level 4-equivalent Diploma standards and delivered by academics, industry contributors and practitioners from London's Tourism Professional & Strategic Studies community. The course centres on tourism branding and identity, taught across on-campus, online and distance-learning routes so that UK-based and international applicants can study without disrupting their working commitments.

By graduation, students on the Diploma in Tourism Branding and Identity are producing practitioner-grade work drawn from tourism strategy, policy analysis and executive practice. This Diploma builds practitioner skills in designing and managing tourism brand identity for UK destinations, tour operators and travel technology firms. You will develop brand guidelines, tone-of-voice standards and identity systems used across marketing, product and stakeholder communication.

Key Features

Brand-management studios covering identity systems and tone of voice.
Alignment with Chartered Institute of Marketing (CIM) Level 4 brand practice.
Reference to Tourism Society and WTTC destination-brand themes.
Portfolio project developing a brand refresh brief for a UK operator.
Guest sessions with London design and tourism brand studios.
Direct articulation into LSTITM's Advanced Diploma routes in strategic tourism studies.

What You Will Learn

Audit an existing UK tourism brand and identify identity gaps.
Draft brand positioning, values, personality and tone-of-voice notes.
Coordinate brand-identity design with external agencies and internal teams.
Build simple brand guidelines documents suitable for tourism operators.
Manage brand consistency across web, social, print and destination signage.
Apply UK trademarking, licensing and consumer-protection basics to brand work.
Coach front-line teams to represent the brand accurately in guest interactions.
Track basic brand-perception indicators through review and survey data.

Who This Course Is For

Junior brand and marketing staff moving into practitioner tourism-brand roles.
Certificate-level graduates ready for practitioner-grade brand responsibility.
International applicants seeking a UK Level 4-equivalent tourism brand qualification.
Career changers from design, agency or communications backgrounds entering tourism.

Alongside the taught modules, the Diploma in Tourism Branding and Identity incorporates seminar reflection, small-group critique and live-brief clinics with LSTITM industry contributors. Learners on the Diploma in Tourism Branding and Identity join a peer cohort drawn from UK, European and international backgrounds, which supports the cross-market perspective expected of modern Tourism Professional & Strategic Studies professionals. This mixed learning environment consolidates the tourism branding and identity themes into working practice and gives every student a reference network in the London tourism community they can draw on across their career.

Assessment on the Diploma in Tourism Branding and Identity blends practical portfolio work, short written reflections and applied case exercises drawn from live UK travel-industry briefs. Teaching staff on the Diploma in Tourism Branding and Identity give structured formative feedback throughout the programme so students know exactly where they stand against the Diploma (UK Level 4-equivalent) learning outcomes. LSTITM's academic team also supports every learner with study-skills tutorials, referencing clinics and an academic-integrity induction that meets UK higher-education expectations across on-campus, online and distance-learning delivery modes. Students also access a dedicated learning portal with reading lists, recorded lectures and industry-current examples that keep the tourism branding and identity content connected to real UK travel-industry practice.

Career Pathways

Tourism Brand Executive
Destination Brand Coordinator
Identity Manager (Travel Brand)
Brand Guardian (Tour Operator)
Junior Brand Manager (Travel)
Brand and Content Coordinator (Tourism)

Graduates of the Diploma in Tourism Branding and Identity are supported by the LSTITM careers service, which offers CV coaching, LinkedIn reviews and introductions across London tourism boards, tour operators, OTAs, airline ground services and destination management organisations.

Entry Requirements

Age 18+ with completed secondary education (A-Levels, IB, or overseas equivalent).
An LSTITM Certificate or comparable tourism qualification (preferred, not required).
IELTS 5.5 or equivalent English proficiency for international applicants.
A short statement of interest describing your career direction in tourism.
Access to a computer and reliable internet for online delivery.

Why Study at LSTITM

LSTITM is the London School of Tourism and International Travel Management, a specialist division of Harold International College of London focused on the destination, business, systems and strategic disciplines that shape modern global tourism. Every LSTITM programme is aligned with recognised UK tourism and marketing bodies including the Tourism Society, the Chartered Management Institute (CMI), the World Travel and Tourism Council (WTTC) and UKHospitality, so graduates step into the sector with credible, industry-referenced study behind them.

Our curriculum is written by former destination directors, travel-industry technologists, tourism consultants and marketing leaders, and delivered across on-campus, online and distance-learning routes for working professionals and international students. LSTITM's articulation model means every Certificate and Diploma leads cleanly into an Advanced Diploma, Higher Diploma and full honours degree, with Master's routes for those aiming at consultancy, corporate development and executive tourism leadership.

Apply for Diploma in Tourism Branding and Identity

Applications for the Diploma in Tourism Branding and Identity are open now for the next intake. Speak with LSTITM's admissions team to discuss entry routes, delivery mode, funding and progression from your current qualification or role. Take the next step into professional tourism practice, and secure your place on the Diploma in Tourism Branding and Identity today. Enrol Now.