How long is the Diploma in Tourism Communication Management?

The Diploma in Tourism Communication Management runs from 9 to 12 months. Full-time students complete the Diploma in Tourism Communication Management in around three terms.

How is the Diploma delivered?

The Diploma in Tourism Communication Management is delivered on-campus, online and by distance learning. Every route to the Diploma in Tourism Communication Management features live workshops and portfolio assessments.

Is this Diploma UK-recognised?

The Diploma in Tourism Communication Management is a UK Level 4-equivalent LSTITM award aligned with CIM and Tourism Society reference standards for tourism communications practice.

What entry requirements apply?

Applicants to the Diploma in Tourism Communication Management must be 18+, hold A-Level or equivalent education and meet IELTS 5.5. A relevant Certificate strengthens the Diploma in Tourism Communication Management application.

How much is the Diploma?

Current tuition for the Diploma in Tourism Communication Management is published on the LSTITM admissions site. The Diploma in Tourism Communication Management offers instalment plans and early-bird pricing.

Diploma in Tourism Communication Mgmt | LSTITM | Harold International College of London

Course Overview

The Diploma in Tourism Communication Management is a UK Level 4-equivalent qualification running 9 to 12 months that develops practitioner-level communication skills across visitor communications, media relations and stakeholder engagement. It is aligned with the Chartered Institute of Marketing (CIM), Tourism Society and ITT reference standards for tourism communications.

By graduation, students can plan and execute a communications calendar for a destination or operator, brief agencies, coordinate press queries and lead a small communications workstream in a destination management organisation.

Assessment on the Diploma in Tourism Communication Management combines coursework, applied case-studies and a structured communications portfolio drawn from live LSTITM sector briefs. Two of the assessment tasks are set by working destination communications teams so the outputs reflect current UK practice, and the final portfolio is reviewed by industry mentors before graduation.

Key Features

Delivered on-campus in London, online and via distance learning
Curriculum aligned with CIM and Tourism Society communications standards
UK Level 4-equivalent Diploma with clean articulation to Advanced Diploma
Live workshops covering media briefs, campaign planning and PR crisis basics
Practical assignments producing sample press packs and content calendars
Introduction to influencer and creator engagement for tourism boards
Career service coverage for destination-communications and PR roles
Two live sector briefs drawn from LSTITM destination communications partners
Communications portfolio reviewed by industry mentors before graduation

What You Will Learn

Communication planning cycles for tourism boards and DMOs
Media relations basics including journalist briefings and press packs
Content design for owned, earned and paid channels in tourism
Stakeholder mapping and RACI methodology for a communications team
Basic crisis and reputation-management scripts for tourism operators
Voice, tone and brand guidelines for destination organisations
Influencer and creator engagement processes at practitioner level
Reporting metrics such as reach, share of voice and sentiment
Practitioner project management for editorial calendars and campaign roll-outs
Meeting facilitation with journalists, creators and destination stakeholders
Introductory budget literacy for communications campaigns and PR retainers

Who This Course Is For

Certificate holders progressing into destination communications roles
Existing PR assistants moving into tourism-sector work
International learners targeting UK destination communications careers
Career changers from generalist marketing entering tourism briefs
Aspiring tourism board and DMO communications coordinators

Career Pathways

Destination Marketing Executive
Tourism Marketing Executive
Cultural Tourism Officer
Tourism Board Coordinator
Heritage Tourism Communications Officer
Tourism Development Officer
Destination PR Executive

LSTITM's careers service supports Diploma candidates with communications-specific CV coaching, portfolio review and introductions to London tourism boards and PR agencies.

Diploma in Tourism Communication Management learners also benefit from a monthly newsroom-simulation exercise in which working journalists cover a live LSTITM-generated tourism news story. Learners produce press packs, take incoming media calls and get direct feedback from the journalists on how the story was picked up or dropped. Distance-learning cohorts join via video conference. Past cohorts routinely name this exercise as the single feature that most raised their confidence in real press-office work.

Entry Requirements

Age 18+ with completed secondary education (A-Levels, IB, or overseas equivalent)
An LSTITM Certificate or comparable tourism qualification (preferred, not required)
IELTS 5.5 or equivalent English proficiency for international applicants
Short statement of interest describing your communications direction in tourism
Access to a computer and reliable internet for online delivery

Applicants who narrowly miss the IELTS 5.5 threshold can take LSTITM's pre-sessional English support before joining the Diploma in Tourism Communication Management, and international applicants receive a personal admissions reply within three working days. Candidates without formal qualifications but with three years of communications, PR or marketing supervisor experience are welcome to apply through the recognised prior learning route.

Why Study at LSTITM

LSTITM is the London School of Tourism and International Travel Management, a specialist division of Harold International College of London. Every LSTITM programme is aligned with recognised UK bodies including the Tourism Society, ITT, ABTA, CIM and UKHospitality.

Our curriculum is written by former destination communications leads and travel PR practitioners and delivered across three flexible modes with structured career service coverage at every level.

Diploma in Tourism Communication Management students are matched with a working destination communications practitioner as their personal mentor for the year. Mentors join termly check-ins, review portfolio outputs and frequently introduce learners into their own tourism PR networks, giving Diploma graduates a warm route into their first destination-communications role.

Apply for Diploma in Tourism Communication Management

Applications are open now for the next intake of the Diploma in Tourism Communication Management. Take the next step into professional tourism practice and gain a communications-focused UK Level 4-equivalent Diploma. Rolling intakes are open across on-campus, online and distance-learning modes so applicants can pick the delivery route that best fits their work and study commitments. Applications are reviewed on a first-come basis, the LSTITM admissions team responds within three working days, and applicants who prefer to speak with an admissions officer about the destination communications route before applying can book a short one-to-one call directly through the LSTITM enquiry form. Enrol Now.