Diploma in Tourism Experience Design

Course Overview

The Diploma in Tourism Experience Design is a UK Level 4-equivalent qualification delivered by LSTITM in London over 9 to 12 months. It builds directly on Certificate-level foundations to prepare practitioners for coordination roles across travel-brand product teams, destination management organisations and tour operator itinerary desks. Aligned with the Chartered Institute of Marketing (CIM) and Tourism Society, the Diploma focuses on how experiences are shaped end-to-end, from inspiration and search through booking, in-trip service and post-trip loyalty for guests across leisure and MICE segments.

By graduation, you will be able to coordinate a small experience-design brief, propose a set of touchpoint improvements for a chosen destination or product line, and support a senior product manager with structured journey work that sits credibly inside a UK travel brand. You will also produce a portfolio of design artefacts suitable for interview at operators, OTAs and destination brands.

Key Features

• Aligned with CIM and Tourism Society practitioner-level marketing and communication standards
• Applied journey-mapping and touchpoint-audit assignments across real UK travel scenarios
• Tutor briefings from former travel-brand product managers and customer experience leads
• Structured articulation into the LSTITM Advanced Diploma in Tourism Experience Design Strategy
• Portfolio-quality outputs including journey maps, touchpoint audits and product briefs
• Careers coaching for practitioner tourism experience-design roles across London
• Rolling intakes across on-campus, online and distance-learning routes for flexibility

What You Will Learn

• How to build a professional guest-journey map for a chosen destination or product line
• Running a light-touch touchpoint audit across search, booking and in-trip channels
• Writing structured product briefs for a small itinerary or bespoke desk
• Understanding basic personas and segmentation approaches used by UK travel brands
• Simple experience-KPI logic (NPS, CSAT, complaint volume) for a product team
• Working with content, marketing and operations peers to improve experience delivery
• Using guest feedback and small survey formats to inform experience change
• Presenting a coordinated experience-design proposal to a tutor panel with rationale

Who This Course Is For

• Practitioners moving from entry roles into structured travel-experience coordination
• Retail and hospitality staff moving into travel-brand product roles
• International applicants targeting UK travel-brand product and experience desks
• Career changers from design, service or events backgrounds entering tourism
• Junior marketing assistants moving into experience-focused product teams

Career Pathways

• Travel Product Coordinator inside a UK operator or wholesaler
• Customer Experience Executive at a UK travel brand or OTA
• Bespoke Itinerary Coordinator inside a luxury or specialist operator
• Junior Product Manager (Tourism) with a small itinerary portfolio
• Destination Experience Coordinator inside a UK DMO
• Junior Loyalty and CRM Executive on a travel-brand marketing team

The LSTITM careers service supports Diploma learners with practitioner-level CV drafting, structured interview coaching and warm introductions to London operator, OTA and destination-brand product teams. Learners also receive coaching on how to present journey artefacts and touchpoint audits during second-round interviews for practitioner experience-design roles, plus targeted support on how to talk about experience-KPI reporting and small-team collaboration credibly. LSTITM's articulation model links Diploma graduates cleanly into Advanced Diploma and Higher Diploma programmes, so learners can progress through supervisory experience-design roles into strategic customer-experience leadership without leaving the LSTITM ecosystem.

Entry Requirements

• Age 18+ with completed secondary education (A-Levels, IB, or overseas equivalent)
• An LSTITM Certificate or comparable tourism qualification (preferred, not required)
• IELTS 5.5 or equivalent English proficiency for international applicants
• Short statement of interest describing your career direction in tourism
• Access to a computer and reliable internet for online delivery

Why Study at LSTITM

LSTITM is the London School of Tourism and International Travel Management, a specialist division of Harold International College of London focused on the destination, business, systems and strategic disciplines that shape modern global tourism. Every LSTITM programme is aligned with UK bodies including the Tourism Society, Institute of Travel and Tourism (ITT), ABTA, CIM and UKHospitality, giving graduates credible practitioner-level study behind them.

Our curriculum is written by former travel-brand product managers, destination directors and customer experience leaders, and delivered across on-campus, online and distance-learning routes so working professionals and international students can join. Dedicated careers services support every LSTITM learner with CV, LinkedIn and interview coaching plus introductions to London operators, OTAs, DMOs and airline and hospitality partners.

Apply for Diploma in Tourism Experience Design

Applications open on a rolling basis, and the LSTITM admissions team will guide you through documents, English requirements and cohort dates for on-campus, online and distance-learning routes so you can choose the pace that suits your working life. Diploma learners typically progress into practitioner product and customer experience roles with UK operators, OTAs and destination brands, or continue directly into the LSTITM Advanced Diploma in Tourism Experience Design Strategy for supervisory routes. The admissions team confirms tuition, instalments and required documents at enquiry so you have complete clarity on cost and cohort dates before you commit. Take the next step into professional tourism practice. Enrol Now