Diploma in Tourism Industry Communication
Course Overview
The Diploma in Tourism Industry Communication is an LSTITM Diploma (UK Level 4-equivalent) programme running for a duration band of 9 to 12 months. It is mapped to UK Level 4-equivalent Diploma standards and delivered by academics, industry contributors and practitioners from London's Tourism Professional & Strategic Studies community. The course centres on tourism industry communication, taught across on-campus, online and distance-learning routes so that UK-based and international applicants can study without disrupting their working commitments.
By graduation, students on the Diploma in Tourism Industry Communication are producing practitioner-grade work drawn from tourism strategy, policy analysis and executive practice. This Diploma builds practitioner skills for cross-industry communication in UK tourism, covering trade bodies, policy stakeholders, employer forums and travel-media audiences. You will develop briefs, releases and stakeholder updates suitable for tourism boards, trade associations and travel-industry news outlets.
Key Features
- Industry communications studios covering trade briefings and stakeholder engagement.
- Alignment with CIM and CMI Level 4 professional communication standards.
- Reference to Tourism Society, UKHospitality and WTTC communication practice.
- Portfolio project on a UK trade-body engagement plan.
- Guest sessions with London tourism-board and trade-association communicators.
- Direct articulation into LSTITM's Advanced Diploma routes in professional and strategic studies.
What You Will Learn
- Map UK tourism trade bodies, policy stakeholders and media outlets.
- Write trade releases, policy briefs and stakeholder-facing updates.
- Coordinate advisory-group and industry-forum communications.
- Prepare spokespeople for trade-media and stakeholder appearances.
- Manage sensitive communication around policy, safety or crisis events.
- Apply UK codes on advertising, PR and lobbying practice.
- Build communication calendars for industry-facing tourism programmes.
- Draft after-action communications following industry events.
Who This Course Is For
- Junior communicators moving into industry-facing tourism roles.
- Certificate-level graduates ready for practitioner-grade industry communication.
- International applicants seeking a UK Level 4-equivalent industry communications qualification.
- Career changers with PR, policy or public-affairs backgrounds entering tourism.
Alongside the taught modules, the Diploma in Tourism Industry Communication incorporates seminar reflection, small-group critique and live-brief clinics with LSTITM industry contributors. Learners on the Diploma in Tourism Industry Communication join a peer cohort drawn from UK, European and international backgrounds, which supports the cross-market perspective expected of modern Tourism Professional & Strategic Studies professionals. This mixed learning environment consolidates the tourism industry communication themes into working practice and gives every student a reference network in the London tourism community they can draw on across their career.
Assessment on the Diploma in Tourism Industry Communication blends practical portfolio work, short written reflections and applied case exercises drawn from live UK travel-industry briefs. Teaching staff on the Diploma in Tourism Industry Communication give structured formative feedback throughout the programme so students know exactly where they stand against the Diploma (UK Level 4-equivalent) learning outcomes. LSTITM's academic team also supports every learner with study-skills tutorials, referencing clinics and an academic-integrity induction that meets UK higher-education expectations across on-campus, online and distance-learning delivery modes. Students also access a dedicated learning portal with reading lists, recorded lectures and industry-current examples that keep the tourism industry communication content connected to real UK travel-industry practice.
Career Pathways
- Industry Communications Executive (Tourism)
- Trade Body Coordinator (Travel)
- Policy Communications Executive (Tourism)
- Tourism Media Liaison Executive
- Stakeholder Engagement Coordinator (Travel)
- Public Affairs Assistant (Tourism)
Graduates of the Diploma in Tourism Industry Communication are supported by the LSTITM careers service, which offers CV coaching, LinkedIn reviews and introductions across London tourism boards, tour operators, OTAs, airline ground services and destination management organisations.
Entry Requirements
- Age 18+ with completed secondary education (A-Levels, IB, or overseas equivalent).
- An LSTITM Certificate or comparable tourism qualification (preferred, not required).
- IELTS 5.5 or equivalent English proficiency for international applicants.
- A short statement of interest describing your career direction in tourism.
- Access to a computer and reliable internet for online delivery.
Why Study at LSTITM
LSTITM is the London School of Tourism and International Travel Management, a specialist division of Harold International College of London focused on the destination, business, systems and strategic disciplines that shape modern global tourism. Every LSTITM programme is aligned with recognised UK tourism and marketing bodies including the Tourism Society, the Chartered Management Institute (CMI), the World Travel and Tourism Council (WTTC) and UKHospitality, so graduates step into the sector with credible, industry-referenced study behind them.
Our curriculum is written by former destination directors, travel-industry technologists, tourism consultants and marketing leaders, and delivered across on-campus, online and distance-learning routes for working professionals and international students. LSTITM's articulation model means every Certificate and Diploma leads cleanly into an Advanced Diploma, Higher Diploma and full honours degree, with Master's routes for those aiming at consultancy, corporate development and executive tourism leadership.
Apply for Diploma in Tourism Industry Communication
Applications for the Diploma in Tourism Industry Communication are open now for the next intake. Speak with LSTITM's admissions team to discuss entry routes, delivery mode, funding and progression from your current qualification or role. Take the next step into professional tourism practice, and secure your place on the Diploma in Tourism Industry Communication today. Enrol Now.
















