Diploma in Guest Relations Management
Course Overview
The Diploma in Guest Relations Management is a UK Level 4 practitioner foundation running 9 to 12 months. It is aligned with Institute of Hospitality and HOSPA practitioner standards, and gives concierge, host and guest relations professionals the structured discipline to run VIP, loyalty and complaint-recovery programmes across hotel front office and F&B operations.
By graduation, students are managing VIP arrivals, running the guest voice programme, handling escalated complaints, and articulating into LSCAHM's Advanced Diploma and Higher Diploma routes in hospitality management.
Key Features
- Level 4 modules aligned with Institute of Hospitality and HOSPA practitioner standards.
- Applied workshops on VIP protocol, complaint recovery and loyalty operations.
- Case studies from luxury London hotels and independent operators.
- Progression pathway into LSCAHM Advanced Diploma and Higher Diploma routes.
- Named programme-tutor support from working guest relations practitioners.
What You Will Learn
- Design a VIP arrival and departure protocol across departments.
- Run a guest voice programme across surveys, review platforms and social channels.
- Handle escalated complaints from acknowledgement to written resolution.
- Coordinate with front office, F&B, housekeeping and events on guest journeys.
- Operate loyalty and CRM tools to personalise guest interactions.
- Apply UK data protection basics to guest information.
- Coach front-line teams on service recovery and guest empathy.
- Report on guest satisfaction to hotel management.
Who This Course Is For
- Concierge and host staff moving into guest relations roles.
- Front office team members targeting guest relations manager progression.
- Working practitioners formalising complaint-recovery skills.
- International applicants targeting a UK Level 4 guest relations credential.
Career Pathways
- Guest Relations Manager
- Front Office Manager (Assistant)
- Concierge Manager
- Loyalty Programme Executive
- Duty Manager
- Guest Experience Coordinator
- Reputation Manager
The LSCAHM careers service partners with luxury London hotels, boutique properties and hospitality standards consultancies to open interviews for guest relations and standards roles.
Entry Requirements
- A Level 3 qualification (A-levels, BTEC, Access to HE) or equivalent, OR a relevant Certificate at LSCAHM.
- GCSE English at grade 4/C and Mathematics at grade 4/C or equivalent.
- IELTS 5.5 overall (no band below 5.5) for non-native English speakers, or equivalent.
- A personal statement outlining your progression aims in guest relations.
- Applicants with relevant hotel front office or hospitality service experience are encouraged to reference it at application.
Why Study at LSCAHM
The London School of Culinary Arts and Hospitality Management is a specialist division of Harold International College of London teaching in small, tutor-visible cohorts. LSCAHM reads culinary arts, hospitality management, tourism, events and food business as interlocking disciplines, which prepares guest relations managers to coordinate across every department a guest touches.
Central London places luxury hotel groups, HOSPA and the Institute of Hospitality within a short tube ride of every classroom, and three parallel study modes let working practitioners complete the Diploma without leaving employment.
Apply for Diploma in Guest Relations Management
Step up to a UK Level 4 Diploma at LSCAHM. Three intake windows a year, admissions responds within one working day, and your named programme tutor is confirmed before the first seminar. Enrol Now
