How long is the Diploma in Hospitality Digital Marketing?

The Diploma in Hospitality Digital Marketing runs 9 to 12 months across on-campus, online and distance modes, closing with a capstone campaign plan written for a real hospitality brand brief.

How is the Diploma in Hospitality Digital Marketing delivered?

The Diploma in Hospitality Digital Marketing combines weekly seminars, applied campaign labs, live analytics work and one-to-one tutorials. All three delivery modes share the same seminar structure and named tutors.

Is this Diploma recognised in the UK?

Yes. The Diploma in Hospitality Digital Marketing is a UK Level 4 practitioner qualification benchmarked against Institute of Hospitality marketing standards and Chartered Institute of Marketing hospitality streams.

What are the entry requirements for the Diploma?

You need a Level 3 qualification or a relevant Certificate at LSCAHM, plus GCSE English and Mathematics at grade 4/C. Non-native English speakers require IELTS 5.5 overall.

What does the Diploma cost and is funding available?

Full fees, instalment plans and scholarship eligibility for the Diploma in Hospitality Digital Marketing are confirmed at enrolment. LSCAHM admissions issues written quotes and reviews part-payment options with every applicant.

Diploma in Hospitality Digital Marketing | LSCAHM | Harold International College of London

Course Overview

The Diploma in Hospitality Digital Marketing is a 9 to 12-month UK Level 4 practitioner qualification aligned with Institute of Hospitality, UKHospitality and Chartered Institute of Marketing hospitality-stream standards. It is written for marketing coordinators, social executives and career changers targeting digital marketing roles across hotels, restaurant groups, event operators and food businesses.

By graduation, students are planning integrated campaigns, briefing content teams, running paid social, managing OTA and review platforms, tracking commercial performance for hospitality accounts, and delivering a capstone campaign plan for a real hospitality brand.

Key Features

Level 4 curriculum benchmarked to Institute of Hospitality marketing standards and CIM hospitality streams.
Applied case studies from independent restaurants, boutique hotels, event operators and food brands.
Live campaign lab where students plan and cost a full paid, organic and CRM campaign.
Structured articulation into LSCAHM Advanced Diploma and Higher Diploma routes.
Weekly one-to-one tutorials with programme tutors from working hospitality marketing practice.
Access to Institute of Hospitality student membership pathways.
Capstone campaign plan written for a real hospitality brand brief.

What You Will Learn

Plan integrated hospitality campaigns across paid, organic, CRM and OTA channels.
Brief photographers, videographers and content creators for hospitality assets.
Manage social platforms, community responses and review sites to brand standard.
Interpret marketing analytics, attribution and RevPAR-linked KPIs.
Build email and CRM journeys for guest lifecycle and event ticket buyers.
Coordinate with revenue teams on OTA parity, direct-booking pushes and promotions.
Handle reputation management, review responses and complaint escalation online.
Cost, budget and report on digital campaigns to hospitality managers.

Who This Course Is For

Marketing coordinators and social executives in hotels, restaurants and event operators.
Junior marketing staff in food businesses moving into digital campaign leadership.
Career changers from agency or in-house marketing entering the hospitality sector.
Working practitioners returning to structured study on hospitality marketing.
International applicants seeking a UK Level 4 digital marketing credential.

Career Pathways

Hospitality Marketing Coordinator
Digital Marketing Executive (Hotels / Restaurants)
Social Media Manager (Hospitality)
CRM Executive (Hotels)
Hospitality Brand Manager
Destination Marketing Executive
Content Marketing Coordinator

The LSCAHM careers service partners with hotel marketing departments, restaurant groups, event operators and hospitality agencies across London to open interviews for coordinator and executive marketing roles, and runs at least one industry-careers day each year with named recruiters.

Entry Requirements

A Level 3 qualification (A-levels, BTEC, Access to HE) or equivalent, OR a relevant Certificate at LSCAHM.
GCSE English at grade 4/C and Mathematics at grade 4/C or equivalent.
IELTS 5.5 overall (no band below 5.5) for non-native English speakers, or equivalent.
A personal statement outlining your marketing aims and hospitality interests.
Applicants with relevant front-of-house, marketing intern or social media experience are encouraged to reference it at application.

Why Study at LSCAHM

The London School of Culinary Arts and Hospitality Management is a specialist division of Harold International College of London teaching in small, tutor-visible cohorts. LSCAHM reads culinary arts, hospitality management, tourism, events and food business as interlocking disciplines, so hospitality marketers learn to promote a dish, a room night and an event ticket from the same brand-storytelling toolkit.

Central London places Michelin-starred kitchens, luxury hotel groups, the Institute of Hospitality and destination boards within a short tube ride of every classroom, and three parallel study modes let progressors and working practitioners complete the Diploma without leaving employment.

Apply for Diploma in Hospitality Digital Marketing

Step up to a UK Level 4 Diploma at LSCAHM. Three intake windows a year, admissions responds within one working day, and your named programme tutor is confirmed before your first seminar. Enrol Now