How long is the MA in Hospitality Marketing Strategy?

The MA in Hospitality Marketing Strategy runs one year full-time or two years part-time, on-campus, online or by distance learning, with a supervised dissertation or sponsor project in the closing months.

How is the MA in Hospitality Marketing Strategy delivered?

The MA in Hospitality Marketing Strategy is delivered through weekly seminars, marketing strategy studios, research methods training and supervised strategy projects. All three delivery modes share the same seminar structure.

Is this MA recognised across UK hospitality marketing?

Yes. The MA in Hospitality Marketing Strategy is a UK Level 7 research-informed Master's degree benchmarked to Chartered Institute of Marketing hospitality streams and Institute of Hospitality senior-practice guidance.

What are the entry requirements?

A UK Bachelor's degree at 2:2 or above (or international equivalent), IELTS 6.5 overall for non-native English speakers, references and a 500-word research proposal. Portfolio-route entry is available for senior hospitality marketers.

What does the MA cost and is funding available?

Fees, instalment plans and international payment schedules for the MA in Hospitality Marketing Strategy are confirmed at enrolment. LSCAHM admissions reviews scholarship eligibility with each applicant.

MA in Hospitality Marketing Strategy | LSCAHM | Harold International College of London

Course Overview

The MA in Hospitality Marketing Strategy is a UK Level 7 research-informed postgraduate degree aligned with Institute of Hospitality, Chartered Institute of Marketing hospitality streams, UKHospitality and HOSPA senior-practice themes. It runs one year full-time or two years part-time and prepares senior hospitality marketers to design and defend marketing strategy across hotels, restaurants and event operators.

By graduation, students defend a substantial dissertation, capstone or sponsor consulting project that argues a hospitality marketing decision from first principles and models its impact on brand, revenue and guest loyalty.

Key Features

Level 7 research-informed syllabus benchmarked to Chartered Institute of Marketing hospitality streams and Institute of Hospitality senior guidance.
Applied studios covering hospitality brand strategy, revenue-linked marketing and CRM programmes.
Dissertation, capstone or sponsor consulting project supervised by senior hospitality marketers.
Research methods training tailored to hospitality marketing and consumer insight.
Sponsor briefs available from London hotel groups, restaurant businesses and event operators.
Named programme tutor across all three delivery modes.
Access to Chartered Institute of Marketing and Institute of Hospitality research networks.

What You Will Learn

Design hospitality marketing strategy across brand, channel and segment.
Build revenue-linked marketing programmes with clean attribution discipline.
Research hospitality consumer behaviour using mixed methods.
Structure CRM, loyalty and lifecycle marketing at portfolio scale.
Lead brand launches with cross-functional alignment.
Model marketing investment against brand, revenue and guest loyalty outcomes.
Present marketing strategy to boards, owners and revenue directors.
Coach senior marketing teams through strategy-led transformation.

Who This Course Is For

Senior hospitality marketers moving into strategy leadership.
Hotel group marketing directors and restaurant brand leaders.
Graduates of hospitality or marketing Bachelor's programmes progressing into research-informed strategy.
Working professionals studying part-time or on distance mode while leading hospitality marketing teams.
International applicants building UK senior-track hospitality marketing credentials.

Career Pathways

Hospitality Marketing Manager
Hospitality Brand Manager
Guest Experience Director (marketing-led)
Cluster Revenue Manager
Hospitality Business Consultant
Innovation Manager (Hospitality)
Hospitality Programme Manager
Multi-unit Manager (marketing track)

The LSCAHM careers service partners with London hotel groups, restaurant businesses, event operators and marketing consultancies to open sponsor briefs and senior hospitality marketing strategy interviews for postgraduate students.

Entry Requirements

A UK Bachelor's degree (2:2 or above) or equivalent international qualification in a relevant discipline.
IELTS 6.5 overall (no band below 6.0) for non-native English speakers.
Applicants without a Bachelor's degree but with 5+ years of senior hospitality marketing experience are considered on portfolio.
One academic and one professional reference.
A 500-word research proposal or professional practice statement outlining your intended marketing strategy focus.

Why Study at LSCAHM

The London School of Culinary Arts and Hospitality Management is a specialist division of Harold International College of London teaching in small, tutor-visible cohorts. LSCAHM reads culinary arts, hospitality management, tourism, events and food business as interlocking disciplines, so hospitality marketing is taught alongside brand, service and revenue context.

Central London places hotel groups, the Institute of Hospitality, the Chartered Institute of Marketing and UKHospitality within a short tube ride of every classroom, and three parallel study modes support senior practitioners.

Apply for MA in Hospitality Marketing Strategy

Enrol on an LSCAHM Master's programme. Your dissertation, capstone or sponsor project will be supervised by practising hospitality marketing leaders, and admissions responds within one working day. Enrol Now