MSc in Digital Hospitality Marketing
Course Overview
The MSc in Digital Hospitality Marketing at LSCAHM is a UK Level 7 postgraduate programme running one year full-time or two years part-time on-campus, online or by distance learning. The programme frames digital marketing as a specialist discipline inside hospitality — where paid, organic, OTA, direct and review ecosystems all interact with brand and guest experience — informed by working marketers active across UK hotel, restaurant and event brands. Alignment references Chartered Institute of Marketing hospitality streams, Institute of Hospitality and UKHospitality guidance.
By graduation, students have delivered a supervised dissertation grounded in original digital data — direct booking, OTA share, paid attribution, content or CRM performance — for a UK hospitality operation.
Key Features
- Curriculum aligned with CIM hospitality streams, Institute of Hospitality and UKHospitality
- Modules on OTA, direct booking, paid, SEO, PR and CRM
- Data-analytics labs using recognised hospitality-marketing tools
- Live briefs with UK hotel and restaurant marketing teams
- Named dissertation supervisors drawn from working marketers
- Access to a hospitality-marketing alumni network
What You Will Learn
- Design integrated digital strategies for hotels, restaurants and events
- Manage OTA and direct-booking mix at commercial level
- Run paid, SEO and content programmes for hospitality brands
- Interpret guest data, CRM and lifecycle marketing
- Set measurement frameworks for ROAS, direct share and NPS
- Handle review, PR and crisis communication in a digital age
- Manage brand consistency across owned, earned and paid channels
- Deliver a research dissertation on digital hospitality outcomes
Who This Course Is For
- Digital marketers specialising in hospitality
- Hotel and restaurant marketing managers targeting senior roles
- Agency staff building hospitality client portfolios
- Career changers with analytics or CRM backgrounds
Career Pathways
- Hospitality Marketing Manager progressing to Director
- Destination Marketing Manager
- Hospitality Brand Manager
- Digital Manager (hotel groups)
- CRM Manager (hospitality)
- Hospitality Business Consultant (digital)
- Head of Content (hospitality brands)
The LSCAHM careers service connects MSc students with UK hotel and restaurant marketing teams and hospitality digital agencies through annual industry days.
Entry Requirements
- A UK Bachelor's degree (2:2 or above) or equivalent international qualification in a marketing, business, hospitality or related discipline.
- IELTS 6.5 overall (no band below 6.0) for non-native English speakers, or equivalent.
- Applicants without a Bachelor's degree but with five or more years of senior professional experience in hospitality marketing are considered on portfolio.
- One academic and one professional reference.
- A 500-word research proposal or professional practice statement.
Why Study at LSCAHM
LSCAHM is a specialist division of Harold International College of London teaching in small, tutor-visible cohorts across culinary arts, hospitality management, tourism, events and food business. Central London gives access to UK hotel and restaurant marketing teams and hospitality digital agencies within a short tube ride of every classroom.
Three parallel study modes and an annual careers day let working hospitality marketers complete the MSc without leaving their briefs.
Apply for MSc in Digital Hospitality Marketing
Enrol on the LSCAHM MSc in Digital Hospitality Marketing for a research-informed Master's programme with dissertation supervised by working marketers. Admissions responds within one working day. Enrol Now.
