BA in Hospitality Analytics
Course Overview
LSHRM's BA in Hospitality Analytics is a full UK Bachelor honours degree running 36 months full honours (with top-up routes available for Higher Diploma holders), built around hospitality analytics, operational reporting and KPI systems and aligned with UKHospitality, the Institute of Hospitality, HOSPA and the Chartered Management Institute.
On completion, learners can manage the strategy of the day-to-day and cyclical work the syllabus targets, and can position themselves credibly for the next role in front-office, rooms-division and guest-facing operations in London and international hotels.
Every teaching block in the BA in Hospitality Analytics is paired with a practical brief, so students leave with worked artefacts such as reports, plans and presentations that map directly onto the deliverables hiring managers ask about in front-office, rooms-division and guest-facing operations in London and international hotels. Tutor feedback is delivered in the same format managers give in the field, which helps students build a working professional voice.
Key Features
- full UK Bachelor honours degree running 36 months full honours (with top-up routes available for Higher Diploma holders)
- Curriculum aligned with UKHospitality, the Institute of Hospitality, HOSPA and the Chartered Management Institute
- Content anchored in the working practice of front-office, rooms-division and guest-facing operations in London and international hotels
- Applied focus on hospitality analytics, operational reporting and KPI systems
- Rolling intakes across on-campus, online and distance-learning routes
- Career support with tailored CV, LinkedIn and interview coaching
- Case studies drawn from London hotels, cluster brands and resort operators
- Structured milestone reviews across the 36 months full honours (with top-up routes available for Higher Diploma holders)
- Optional employer-facing capstone task
What You Will Learn
- Working with KPI dictionary design
- Working with Power BI and Tableau dashboards
- Working with reputation-data mining
- Working with labour productivity analytics
- Working with PMS data extraction
- Working with cohort and segment analysis
- Working with operational scorecards
- Working with forecast accuracy tracking
- Applying UK-aligned standards on hospitality analytics, operational reporting and KPI systems day-to-day
- Working with senior colleagues to prioritise projects in front-office, rooms-division and guest-facing operations in London and international hotels
- Reading and interpreting reports linked to hospitality analytics, operational reporting and KPI systems
Who This Course Is For
- Higher Diploma graduates using the top-up route
- A-Level students seeking a specialist hospitality degree in London
- career-changers moving into a full graduate hospitality degree
- IB and international-baccalaureate graduates targeting UK undergraduate study
- Aspiring department leaders building their case for promotion in front-office, rooms-division and guest-facing operations in London and international hotels
- Working practitioners looking to sharpen their vocabulary in hospitality analytics, operational reporting and KPI systems
Career Pathways
- Guest Relations Manager
- Guest Service Manager
- Night Manager
- Hospitality Team Leader
- Assistant Front Office Manager
- Hotel General Manager
- Revenue Manager
Careers coaching for Bachelor honours programme students includes tailored CV clinics, LinkedIn positioning, mock interviews and employer connections aligned with front-office, rooms-division and guest-facing operations in London and international hotels.
Graduates of the BA in Hospitality Analytics typically progress into roles across London boutique hotels, international hotel groups, integrated resort operators, luxury lifestyle brands, cluster hotels and independent city hotels. The LSHRM careers team runs employer events, industry meetups and one-to-one sessions to help learners position their experience against real vacancies in front-office, rooms-division and guest-facing operations in London and international hotels, and to build a job-search plan that reflects the pace and language of the sector. Alumni often move between operator groups over the first few years of their careers, and the LSHRM network stays available for career-move conversations long after graduation.
Entry Requirements
- A-Levels (BBC or above) or IB (26+ points) or equivalent overseas qualifications
- A completed Higher Diploma or Advanced Diploma for top-up routes
- IELTS 6.0 overall (no band under 5.5) or equivalent English proficiency
- Personal statement outlining career objectives in the hospitality sector
- Two academic or professional references
Why Study at LSHRM
LSHRM operates as the hotel and resort management division of Harold International College of London and is dedicated to the disciplines that make up a working hospitality business. Every LSHRM programme is aligned with recognised UK professional bodies including the Institute of Hospitality, UKHospitality, HOSPA and the British Institute of Innkeeping, so graduates step into interviews with credible, industry-referenced study behind them.
Content is written by former general managers, revenue directors, executive housekeepers and hospitality technologists, and delivered flexibly across on-campus, online and distance-learning routes. Students on every LSHRM route are also supported by a dedicated careers service covering CV, LinkedIn, interview coaching and introductions to London hotel groups and international operators.
LSHRM's articulation model means each Certificate and Diploma leads cleanly into an Advanced Diploma, Higher Diploma and full honours degree, with Master's routes reserved for those aiming at general management, executive and consultancy roles.
Apply for BA in Hospitality Analytics
The BA in Hospitality Analytics accepts applications on a rolling basis and articulates cleanly into the next LSHRM level of study. Speak to the LSHRM admissions team about intakes, delivery routes and funding. Apply for your full LSHRM undergraduate hospitality degree with LSHRM. Enrol Now
