BA in Hospitality Data Analytics
Course Overview
LSHRM's BA in Hospitality Data Analytics is a full UK Bachelor honours degree running 36 months full honours (with top-up routes available for Higher Diploma holders), built around hospitality data analytics, PMS data engineering and hotel-BI systems and aligned with HOSPA, BCS, the Institute of Hospitality and the Institute of Data and Marketing.
By the end of the BA in Hospitality Data Analytics, students can evaluate the routines it covers and translate the classroom material into everyday hotel and resort practice.
Every teaching block in the BA in Hospitality Data Analytics is paired with a practical brief, so students leave with worked artefacts such as reports, plans and presentations that map directly onto the deliverables hiring managers ask about in hospitality systems, hotel technology and digital hospitality operations. Tutor feedback is delivered in the same format managers give in the field, which helps students build a working professional voice.
Key Features
- full UK Bachelor honours degree running 36 months full honours (with top-up routes available for Higher Diploma holders)
- Curriculum aligned with HOSPA, BCS, the Institute of Hospitality and the Institute of Data and Marketing
- Content anchored in the working practice of hospitality systems, hotel technology and digital hospitality operations
- Applied focus on hospitality data analytics, PMS data engineering and hotel-BI systems
- Case studies drawn from London hotels, cluster brands and resort operators
- Assessments based on applied hospitality briefs, not just written exams
- Direct articulation pathway into the next LSHRM level of study
- Practical assessment briefs anchored in hospitality data analytics, PMS data engineering and hotel-BI systems
- Structured milestone reviews across the 36 months full honours (with top-up routes available for Higher Diploma holders)
What You Will Learn
- Working with hotel data warehousing
- Working with guest 360 CRM data models
- Working with revenue-analytics pipelines
- Working with data-quality assurance
- Working with R and Python analytics workflows
- Working with ETL from PMS and POS
- Working with dashboard governance
- Working with SQL for hospitality datasets
- Communicating outcomes across hospitality systems, hotel technology and digital hospitality operations
- Applying UK-aligned standards on hospitality data analytics, PMS data engineering and hotel-BI systems day-to-day
- Translating classroom routines into on-property practice
Who This Course Is For
- Higher Diploma graduates using the top-up route
- career-changers moving into a full graduate hospitality degree
- IB and international-baccalaureate graduates targeting UK undergraduate study
- A-Level students seeking a specialist hospitality degree in London
- Aspiring department leaders building their case for promotion in hospitality systems, hotel technology and digital hospitality operations
- Candidates preparing for interviews at London hotel groups and international operators
Career Pathways
- PMS Administrator
- CRM Manager
- Smart Hotel Operations Manager
- Hotel Systems Manager
- Hospitality Data Analyst
- Revenue Systems Analyst
- Digital Marketing Manager
LSHRM's careers team supports students on the BA in Hospitality Data Analytics with structured CV and LinkedIn reviews, interview preparation and warm introductions to employers in hospitality systems, hotel technology and digital hospitality operations.
Career destinations for the BA in Hospitality Data Analytics span London hotel groups, international brands, independent boutique properties, integrated resort operators and specialist hospitality consultancies. Careers coaching includes CV work, LinkedIn positioning, interview drills and targeted employer introductions across hospitality systems, hotel technology and digital hospitality operations. Students often pair the programme with short internships or shadowing weeks arranged through the LSHRM alumni network, which builds practical evidence for their next application.
Entry Requirements
- A-Levels (BBC or above) or IB (26+ points) or equivalent overseas qualifications
- A completed Higher Diploma or Advanced Diploma for top-up routes
- IELTS 6.0 overall (no band under 5.5) or equivalent English proficiency
- Personal statement outlining career objectives in the hospitality sector
- Two academic or professional references
Why Study at LSHRM
LSHRM is a specialist division of Harold International College of London, focused entirely on the operational and strategic disciplines that keep modern hotels, resorts and integrated hospitality businesses running. LSHRM builds each award around UK professional-body practice (Institute of Hospitality, HOSPA, BCS, CIM and UKHospitality among them) so students learn the vocabulary, standards and reporting employers already expect.
Curriculum authors are former hoteliers, revenue leaders, housekeeping directors and hospitality technologists, and delivery is available across on-campus, online and distance-learning routes to fit working professionals and international students alike. Students on every LSHRM route are also supported by a dedicated careers service covering CV, LinkedIn, interview coaching and introductions to London hotel groups and international operators.
LSHRM's award ladder connects every level of study, so learners can move from Certificate through Diploma, Advanced Diploma, Higher Diploma and Bachelor, with Master's routes for candidates targeting executive and board-level roles.
Apply for BA in Hospitality Data Analytics
If the BA in Hospitality Data Analytics is the next step for you, the LSHRM admissions team can walk through delivery routes, start dates and fee options for on-campus, online and distance study. Apply for your full LSHRM undergraduate hospitality degree with LSHRM. Enrol Now
