How long does the BA in Tourism Branding and Identity take to complete?

The BA in Tourism Branding and Identity runs over a duration band of 36 months full honours (top-up routes for Higher Diploma holders). LSTITM structures the BA in Tourism Branding and Identity so students can pace study around work and personal commitments across on-campus, online and distance-learning routes.

How is the BA in Tourism Branding and Identity delivered?

The BA in Tourism Branding and Identity is delivered flexibly across on-campus sessions in London, live online seminars and structured distance-learning modules. Applicants to the BA in Tourism Branding and Identity can choose the delivery mix that best fits their schedule and location.

Is the BA in Tourism Branding and Identity recognised in the UK?

The BA in Tourism Branding and Identity is a UK honours-level degree aligned with CIM brand undergraduate practice. Graduates of the BA in Tourism Branding and Identity can progress into LSTITM Master's routes.

What are the entry requirements for the BA in Tourism Branding and Identity?

Entry to the BA in Tourism Branding and Identity requires A-Levels or IB plus IELTS 6.0. Top-up applicants to the BA in Tourism Branding and Identity need a Higher or Advanced Diploma.

How much does the BA in Tourism Branding and Identity cost, and is funding available?

The BA in Tourism Branding and Identity sits within LSTITM's Bachelor fee band, with instalment plans and international scholarships. The BA in Tourism Branding and Identity fees team confirms current rates.

BA in Tourism Branding and Identity (Strategic) | LSTITM | Harold International College of London

Course Overview

The BA in Tourism Branding and Identity is an LSTITM Bachelor (BA) programme running for a duration band of 36 months full honours (top-up routes for Higher Diploma holders). It is delivered to UK honours-degree academic standards and delivered by academics, industry contributors and practitioners from London's Tourism Professional & Strategic Studies community. The course centres on tourism branding and identity, taught across on-campus, online and distance-learning routes so that UK-based and international applicants can study without disrupting their working commitments.

By graduation, students on the BA in Tourism Branding and Identity are producing graduate management-grade work drawn from tourism strategy, policy analysis and executive practice. This BA honours degree develops graduate-level brand and identity managers for UK tourism operators, DMOs and travel-technology firms. You will study brand strategy, identity systems and destination branding at UK honours-degree level with placement experience.

Key Features

Three-year honours structure with placement in a UK tourism-brand team.
Alignment with Chartered Institute of Marketing (CIM) undergraduate brand practice.
Reference to Tourism Society and WTTC destination-brand themes.
Applied projects on brand refresh, identity systems and destination positioning.
Dedicated LSTITM careers support for CV, LinkedIn and interview coaching.
Top-up routes available for Higher Diploma holders.

What You Will Learn

Design brand strategies for UK tour operators, DMOs and travel-tech firms.
Coordinate brand-refresh programmes across identity, tone and channels.
Manage destination-branding programmes with tourism boards.
Interpret brand-performance data across perception, preference and choice.
Lead senior-stakeholder alignment on brand-investment cases.
Apply UK IP, trademarking and consumer-protection duties in brand work.
Coordinate agency and studio relationships supporting brand programmes.
Prepare board-ready brand-performance and identity reviews.

Who This Course Is For

A-Level or IB graduates seeking a UK honours-level tourism brand degree.
Higher Diploma holders pursuing a full BA top-up in tourism brand and identity.
International applicants seeking a UK undergraduate degree in tourism branding.
Career changers wanting a full honours degree in London's tourism brand sector.

Alongside the taught modules, the BA in Tourism Branding and Identity incorporates seminar reflection, small-group critique and live-brief clinics with LSTITM industry contributors. Learners on the BA in Tourism Branding and Identity join a peer cohort drawn from UK, European and international backgrounds, which supports the cross-market perspective expected of modern Tourism Professional & Strategic Studies professionals. This mixed learning environment consolidates the tourism branding and identity themes into working practice and gives every student a reference network in the London tourism community they can draw on across their career.

Assessment on the BA in Tourism Branding and Identity blends practical portfolio work, short written reflections and applied case exercises drawn from live UK travel-industry briefs. Teaching staff on the BA in Tourism Branding and Identity give structured formative feedback throughout the programme so students know exactly where they stand against the Bachelor (BA) learning outcomes. LSTITM's academic team also supports every learner with study-skills tutorials, referencing clinics and an academic-integrity induction that meets UK higher-education expectations across on-campus, online and distance-learning delivery modes. Students also access a dedicated learning portal with reading lists, recorded lectures and industry-current examples that keep the tourism branding and identity content connected to real UK travel-industry practice.

Career Pathways

Head of Brand (Travel)
Brand Manager (Travel)
Tourism Communications Manager
Destination Marketing Manager
Tourism Marketing Manager
Tourism Category Manager

Graduates of the BA in Tourism Branding and Identity are supported by the LSTITM careers service, which offers CV coaching, LinkedIn reviews and introductions across London tourism boards, tour operators, OTAs, airline ground services and destination management organisations.

Entry Requirements

A-Levels (BBC or above) or IB (26+ points) or overseas equivalents.
A completed Higher Diploma or Advanced Diploma for top-up routes.
IELTS 6.0 overall (no band under 5.5) or equivalent English proficiency.
A personal statement outlining career objectives in the tourism and travel sector.
Two academic or professional references.

Why Study at LSTITM

LSTITM is the London School of Tourism and International Travel Management, a specialist division of Harold International College of London focused on the destination, business, systems and strategic disciplines that shape modern global tourism. Every LSTITM programme is aligned with recognised UK tourism and marketing bodies including the Tourism Society, the Chartered Management Institute (CMI), the World Travel and Tourism Council (WTTC) and UKHospitality, so graduates step into the sector with credible, industry-referenced study behind them.

Our curriculum is written by former destination directors, travel-industry technologists, tourism consultants and marketing leaders, and delivered across on-campus, online and distance-learning routes for working professionals and international students. LSTITM's articulation model means every Certificate and Diploma leads cleanly into an Advanced Diploma, Higher Diploma and full honours degree, with Master's routes for those aiming at consultancy, corporate development and executive tourism leadership.

Apply for BA in Tourism Branding and Identity (Strategic Pathway)

Applications for the BA in Tourism Branding and Identity are open now for the next intake. Speak with LSTITM's admissions team to discuss entry routes, delivery mode, funding and progression from your current qualification or role. Apply for your full LSTITM undergraduate tourism degree, and secure your place on the BA in Tourism Branding and Identity today. Enrol Now.