How long does the BA in Tourism Marketing Strategy take to complete?

The BA in Tourism Marketing Strategy is designed to run over 36 months full honours (top-up routes for Higher Diploma holders). LSTITM offers intake windows across the year, and cohorts on the BA in Tourism Marketing Strategy agree a personalised study plan with tutors at induction so working professionals can pace assessments realistically.

How is the BA in Tourism Marketing Strategy delivered?

The BA in Tourism Marketing Strategy is delivered in on-campus mode by default, with live tutor sessions, recorded lectures and coached assessment reviews. Applicants to the BA in Tourism Marketing Strategy can discuss any alternative delivery arrangements with LSTITM Admissions before enrolment.

Is the BA in Tourism Marketing Strategy recognised in the UK travel industry?

Yes, the BA in Tourism Marketing Strategy is aligned with recognised UK tourism-sector practice referenced through bodies such as the Tourism Society, Institute of Travel and Tourism and ABTA. Graduates of the BA in Tourism Marketing Strategy use this alignment when applying to UK tour operators, DMOs, OTAs and tourism boards.

What are the entry requirements for the BA in Tourism Marketing Strategy?

Entry to the BA in Tourism Marketing Strategy sits at Bachelor (BA / BSc) standard, so most applicants either hold the prior LSTITM step or bring relevant tourism experience. LSTITM Admissions review each BA in Tourism Marketing Strategy application individually and confirm any bridging support needed.

How much does the BA in Tourism Marketing Strategy cost and are payment plans available?

The BA in Tourism Marketing Strategy is set at LSTITM's undergraduate tier with annual or termly plans. LSTITM Admissions share the current BA in Tourism Marketing Strategy fee and Higher Diploma articulation discounts on request.

BA in Tourism Marketing Strategy | LSTITM | Harold International College of London

Course Overview

The BA in Tourism Marketing Strategy is an LSTITM Bachelor (BA / BSc) programme delivered over a 36 months full honours (top-up routes for Higher Diploma holders) window, sitting inside the school's Tourism Professional & Strategic Studies portfolio and focused on how tourism marketing strategy is developed across brand, digital and channel dimensions in a competitive UK and global market. It is aligned with recognised UK tourism-sector practice through bodies such as the Tourism Society and the Institute of Travel and Tourism (ITT), giving applicants a credible, industry-referenced study route into the field.

By the point of graduation, students on the BA in Tourism Marketing Strategy are working as a graduate tourism marketing strategist across brand, campaign and performance functions in tour operators, OTAs and DMOs, ready to move into the next step of their tourism and travel career with structured evidence of study behind them.

Key Features

Three-year honours degree with a supervised UK marketing placement option
Aligned with CIM, IDM and Tourism Society marketing-strategy standards
Modules on brand, digital, performance marketing and channel design
Live campaign labs with UK tourism partners each year
Guest lectures from tourism CMOs and digital agency leads
Assessed by strategy portfolios, live campaigns and an honours dissertation

What You Will Learn

Design an integrated tourism marketing strategy across channels
Set brand, campaign and performance KPIs against business goals
Plan tourism content, SEO and paid media in one calendar
Manage tourism CRM and loyalty across the funnel
Measure marketing ROI using standard attribution logic
Coordinate marketing agencies and in-house teams
Deliver honours-level research on a tourism marketing question

Who This Course Is For

School-leavers targeting graduate tourism marketing roles
Higher Diploma holders progressing to a marketing-focused top-up
International applicants targeting UK travel-brand marketing careers
Career changers from generalist marketing into tourism

Career Pathways

Tourism Marketing Manager (Graduate)
Brand Manager (Travel, Graduate)
Digital Marketing Manager (Travel)
Tourism Sales Manager (Marketing)
Loyalty and CRM Manager
Tourism Communications Manager
Tourism Category Manager (Marketing)

The LSTITM careers service supports every BA in Tourism Marketing Strategy student with CV clinics, LinkedIn reviews, interview coaching and warm introductions to London-based tour operators, tourism boards, OTAs, airlines and hospitality partners across the visitor economy.

Progression from the BA in Tourism Marketing Strategy feeds naturally into LSTITM's higher-level routes, so students who complete this qualification can articulate cleanly into an Advanced Diploma, Higher Diploma or full honours degree without repeating study already covered.

Every module on the BA in Tourism Marketing Strategy is written to leave learners with concrete evidence they can add to a portfolio, whether that is a report, a plan, a pitch or a reflective log, so the study time turns directly into materials that employers value.

Tutors on the BA in Tourism Marketing Strategy come from the working UK tourism and travel industry and set assessments that mirror real briefs, so learners are practising against the same problems their future employers face rather than abstract textbook exercises.

Learners on the BA in Tourism Marketing Strategy join a live cohort with structured peer review, group projects and mentor conversations, meaning the LSTITM study experience carries an informal professional network beyond the modules themselves.

The BA in Tourism Marketing Strategy is deliberately mapped to the language, KPIs and workflow that recruiters recognise in tour operators, tourism boards, OTAs and travel-technology employers, so applications reference concrete deliverables from the course.

Assessment on the BA in Tourism Marketing Strategy is spread across the study window rather than concentrated at the end, so tutors can coach improvement between submissions and learners avoid the pressure of a single high-stakes exam.

LSTITM keeps the BA in Tourism Marketing Strategy cohort size intentionally moderate so that every learner receives personal tutor time on their assessment work, which is critical for the reflective and applied elements of the syllabus.

Entry Requirements

A-Levels (BBC or above) or IB (26+ points) or overseas equivalents
A completed Higher Diploma or Advanced Diploma for top-up routes
IELTS 6.0 overall (no band under 5.5) or equivalent English proficiency
Personal statement outlining career objectives in the tourism and travel sector
Two academic or professional references

Why Study at LSTITM

LSTITM is the London School of Tourism and International Travel Management , a specialist division of Harold International College of London focused on the destination, business, systems and strategic disciplines that shape modern global tourism.

Every LSTITM programme is aligned with recognised UK tourism and marketing bodies including the Tourism Society, Institute of Travel and Tourism (ITT), ABTA, the Chartered Institute of Marketing and UKHospitality, so graduates step into the sector with credible, industry-referenced study behind them.

Apply for BA in Tourism Marketing Strategy

Ready to take your next step in tourism? Applications for the BA in Tourism Marketing Strategy are open now through LSTITM Admissions, with rolling intakes across the year and support for UK, EU and international applicants. Apply for your full LSTITM undergraduate tourism degree and secure your place on the BA in Tourism Marketing Strategy. Enrol Now.