How long is the BA in Tourism Service Design?

The BA in Tourism Service Design runs 36 months full honours, with top-up routes for Higher Diploma holders so students on the BA in Tourism Service Design can complete faster where they hold prior credit.

Is the BA in Tourism Service Design available online?

Yes, the BA in Tourism Service Design is delivered on-campus, online and by distance learning, with the online BA in Tourism Service Design using the same tutor coaching, placement pipeline and dissertation supervision.

Do UK employers recognise the BA in Tourism Service Design?

The BA in Tourism Service Design is a full honours UK degree aligned with CIM, ITT, BCS and TechUK references, so London tourism service design teams recognise the BA in Tourism Service Design as credible graduate-track study.

What entry requirements apply to the BA in Tourism Service Design?

Applicants for the BA in Tourism Service Design need A-Levels (BBC or above), IB (26+ points) or overseas equivalents, IELTS 6.0 (no band under 5.5) for international students and two references. LSTITM Higher Diploma holders can enter via top-up routes.

How much does the BA in Tourism Service Design cost?

Fees for the BA in Tourism Service Design are published on the LSTITM course page. Instalment plans, international-student pricing and scholarship options for the BA in Tourism Service Design can be confirmed with admissions.

BA in Tourism Service Design | LSTITM | Harold International College of London

Course Overview

The BA in Tourism Service Design is a full honours undergraduate degree running three years, with top-up routes for Higher Diploma holders. It prepares graduate-ready tourism service designers to design end-to-end guest journeys, service blueprints and integrated service systems across the tourism sector. The curriculum is aligned with the Chartered Institute of Marketing (CIM), Institute of Travel and Tourism (ITT), BCS and TechUK, so students engage with the service design vocabulary used across London OTAs, tour operators, hotel groups and travel-technology partners. The degree sits inside LSTITM's Travel Systems and Global Tourism department and is written for candidates aiming at senior service design and CX leadership tracks.

By graduation you will design end-to-end tourism guest journeys, produce service blueprints across multi-channel systems, coordinate research and prototyping cycles and produce board-level service design readouts. You will leave with a placement portfolio, applied research dissertation and a set of service design case studies that London tourism senior teams can immediately recognise. The programme also develops disciplined guest-first thinking and structured service governance skills expected of graduate-track tourism service designers.

Key Features

Honours BA aligned with CIM, ITT, BCS and TechUK references for tourism service design.
Full academic modules covering service design methods, guest journey mapping and service blueprinting.
Industry placement with a London OTA, tour operator, hotel group or travel-technology partner.
Applied research dissertation on a tourism service design question of the student's choice.
Structured coaching in senior service design leadership and board-level readouts.
Portfolio of case studies, placement diary, research dissertation and board-quality readouts.
Weekly readings from CIM and BCS public materials on service design practice.
Tutor-led coaching on writing service blueprints suitable for tourism executive committees.
Simulation exercises drawn from realistic London OTA and hotel-group service design scenarios.
Articulation into LSTITM Master's programmes in tourism digital ecosystems and business intelligence.

What You Will Learn

Designing end-to-end tourism guest journeys across pre-booking, in-trip and post-trip touchpoints.
Producing service blueprints that cover front-stage and back-stage system behaviour.
Coordinating research, prototyping and testing cycles with clear success criteria.
Owning service KPIs including NPS, CSAT, conversion and complaint recovery.
Writing service design briefings that align product, marketing and technology partner teams.
Preparing board-level service design readouts for tourism executive committees and directors.
Applying CIM-referenced customer-centred marketing frameworks to tourism service work.
Coordinating multi-channel service journeys across OTA, agency and airline touchpoints.
Conducting applied research to dissertation standard on a chosen service design question.
Handling multi-cultural executive stakeholder groups with confident, guest-first communication.

Who This Course Is For

School leavers with strong secondary results aiming at graduate-track tourism service design careers.
Higher Diploma graduates taking a top-up route into the full honours BA in Tourism Service Design.
International applicants preparing for LSTITM Master's progression in tourism systems.
Career changers pursuing graduate qualifications in a serious tourism-service-design specialism.
Applicants planning progression into LSTITM Master's programmes in tourism digital ecosystems.

Career Pathways

Tourism Service Designer
Customer Experience Manager (Senior)
Tourism CRM Specialist (Senior)
Travel Technology Specialist
Booking Platform Manager
Tourism Systems Consultant
Distribution Systems Consultant

The LSTITM careers service coaches every learner on CV, LinkedIn and interview technique and pairs undergraduates with placements from London OTAs, tour operators, hotel groups and travel-technology partners. Career support continues throughout Master's progression, with dedicated interview clinics for graduate-track tourism service design positions.

Entry Requirements

A-Levels (BBC or above) or IB (26+ points) or overseas equivalents in relevant subjects.
A completed Higher Diploma or Advanced Diploma for LSTITM top-up routes into the BA.
IELTS 6.0 overall (no band under 5.5) or equivalent English proficiency for international applicants.
Personal statement outlining career objectives in the tourism and travel sector.
Two academic or professional references from tutors or line managers.

Why Study at LSTITM

LSTITM is the London School of Tourism and International Travel Management, a specialist division of Harold International College of London focused on the destination, business, systems and strategic disciplines shaping modern global tourism. Alignment with recognised UK bodies including the Tourism Society, ITT, ABTA, the Chartered Institute of Marketing and UKHospitality means LSTITM graduates carry credible, industry-referenced study.

Our curriculum is written by former destination directors, travel technologists, tourism consultants and marketing leaders, and delivered across on-campus, online and distance-learning routes to fit working professionals, international students and full-time undergraduates alike. Career services span CV, LinkedIn, interview coaching and warm introductions to London senior tourism service design teams across OTAs, tour operators and travel-technology partners hiring graduate-track talent.

Apply for BA in Tourism Service Design

The BA in Tourism Service Design is your full-honours route into graduate-track tourism service design leadership and a clean step into LSTITM's Master's programmes. Bring your guest-first sensibility, structured thinking and appetite for placement-based study and turn it into a portfolio London tourism service design teams recognise. Applications open across the year for on-campus, online and distance-learning routes and admissions can advise on the right fit for your academic profile. Apply for your full LSTITM undergraduate tourism degree. Enrol Now.