How long does the BA in Tourism Marketing Management take to complete?

The BA in Tourism Marketing Management runs over a duration band of 36 months full honours (top-up routes for Higher Diploma holders). LSTITM structures the BA in Tourism Marketing Management so students can pace study around work and personal commitments across on-campus, online and distance-learning routes.

How is the BA in Tourism Marketing Management delivered?

The BA in Tourism Marketing Management is delivered flexibly across on-campus sessions in London, live online seminars and structured distance-learning modules. Applicants to the BA in Tourism Marketing Management can choose the delivery mix that best fits their schedule and location.

Is the BA in Tourism Marketing Management recognised in the UK?

The BA in Tourism Marketing Management is a UK honours-level degree aligned with CIM undergraduate practice. Graduates of the BA in Tourism Marketing Management can progress into LSTITM Master's routes.

What are the entry requirements for the BA in Tourism Marketing Management?

Entry to the BA in Tourism Marketing Management requires A-Levels (BBC or above) or IB (26+) plus IELTS 6.0. Top-up applicants to the BA in Tourism Marketing Management need a Higher or Advanced Diploma.

How much does the BA in Tourism Marketing Management cost, and is funding available?

The BA in Tourism Marketing Management sits within LSTITM's Bachelor fee band, with instalment plans, employer sponsorship and international scholarships. The BA in Tourism Marketing Management fees team confirms current rates.

BA in Tourism Marketing Management | LSTITM | Harold International College of London

Course Overview

The BA in Tourism Marketing Management is an LSTITM Bachelor (BA) programme running for a duration band of 36 months full honours (top-up routes for Higher Diploma holders). It is delivered to UK honours-degree academic standards and delivered by academics, industry contributors and practitioners from London's Tourism & Destination Management community. The course centres on tourism marketing management, taught across on-campus, online and distance-learning routes so that UK-based and international applicants can study without disrupting their working commitments.

By graduation, students on the BA in Tourism Marketing Management are producing graduate management-grade work drawn from destination stewardship, visitor journey design and place-based tourism development. This BA honours degree develops graduate-level tourism marketing managers for UK tour operators, OTAs, destinations and travel-technology firms. You will study strategic marketing, digital operations, brand and revenue systems across three years of honours-level study with placement experience.

Key Features

Three-year honours structure with placement in a UK tourism marketing team.
Alignment with Chartered Institute of Marketing (CIM) undergraduate practice.
Reference to Institute of Data and Marketing (IDM) undergraduate themes.
Applied projects with London tourism boards and travel-brand marketing teams.
Dedicated LSTITM careers support for CV, LinkedIn and interview coaching.
Top-up routes available for Higher Diploma holders.

What You Will Learn

Build integrated marketing strategies for UK tourism operators and destinations.
Coordinate multi-channel campaigns across digital, social, print and OOH.
Manage brand and content operating models at graduate management level.
Interpret performance data including attribution, retention and CLV.
Lead revenue-linked marketing programmes in tour and OTA contexts.
Apply UK consumer-protection, GDPR and accessibility duties across marketing.
Coordinate agency, technology and internal partner relationships.
Prepare board-ready marketing performance reviews as a graduate manager.

Who This Course Is For

A-Level or IB graduates seeking a UK honours-level tourism marketing degree.
Higher Diploma holders pursuing a full BA top-up in tourism marketing.
International applicants seeking a UK undergraduate degree in tourism marketing.
Career changers wanting a full honours degree in the London tourism marketing sector.

Alongside the taught modules, the BA in Tourism Marketing Management incorporates seminar reflection, small-group critique and live-brief clinics with LSTITM industry contributors. Learners on the BA in Tourism Marketing Management join a peer cohort drawn from UK, European and international backgrounds, which supports the cross-market perspective expected of modern Tourism & Destination Management professionals. This mixed learning environment consolidates the tourism marketing management themes into working practice and gives every student a reference network in the London tourism community they can draw on across their career.

Assessment on the BA in Tourism Marketing Management blends practical portfolio work, short written reflections and applied case exercises drawn from live UK travel-industry briefs. Teaching staff on the BA in Tourism Marketing Management give structured formative feedback throughout the programme so students know exactly where they stand against the Bachelor (BA) learning outcomes. LSTITM's academic team also supports every learner with study-skills tutorials, referencing clinics and an academic-integrity induction that meets UK higher-education expectations across on-campus, online and distance-learning delivery modes. Students also access a dedicated learning portal with reading lists, recorded lectures and industry-current examples that keep the tourism marketing management content connected to real UK travel-industry practice.

Career Pathways

Tourism Marketing Manager
Destination Marketing Executive
Brand Manager (Travel)
Digital Marketing Manager (Travel)
Tourism Sales Manager
Tourism Product Manager

Graduates of the BA in Tourism Marketing Management are supported by the LSTITM careers service, which offers CV coaching, LinkedIn reviews and introductions across London tourism boards, tour operators, OTAs, airline ground services and destination management organisations.

Entry Requirements

A-Levels (BBC or above) or IB (26+ points) or overseas equivalents.
A completed Higher Diploma or Advanced Diploma for top-up routes.
IELTS 6.0 overall (no band under 5.5) or equivalent English proficiency.
A personal statement outlining career objectives in the tourism and travel sector.
Two academic or professional references.

Why Study at LSTITM

LSTITM is the London School of Tourism and International Travel Management, a specialist division of Harold International College of London focused on the destination, business, systems and strategic disciplines that shape modern global tourism. Every LSTITM programme is aligned with recognised UK tourism and marketing bodies including the Tourism Society, the Institute of Travel and Tourism (ITT), ABTA and the World Travel and Tourism Council (WTTC), so graduates step into the sector with credible, industry-referenced study behind them.

Our curriculum is written by former destination directors, travel-industry technologists, tourism consultants and marketing leaders, and delivered across on-campus, online and distance-learning routes for working professionals and international students. LSTITM's articulation model means every Certificate and Diploma leads cleanly into an Advanced Diploma, Higher Diploma and full honours degree, with Master's routes for those aiming at consultancy, corporate development and executive tourism leadership.

Apply for BA in Tourism Marketing Management

Applications for the BA in Tourism Marketing Management are open now for the next intake. Speak with LSTITM's admissions team to discuss entry routes, delivery mode, funding and progression from your current qualification or role. Apply for your full LSTITM undergraduate tourism degree, and secure your place on the BA in Tourism Marketing Management today. Enrol Now.