How long does the BA in Tourism Travel Behaviour Studies take to complete?

The BA in Tourism Travel Behaviour Studies runs across 36 months full honours (top-up routes for Higher Diploma holders) depending on delivery pace, and the BA in Tourism Travel Behaviour Studies timetable is designed to fit UK and international learners studying alongside work commitments.

What delivery modes are available for the BA in Tourism Travel Behaviour Studies?

The BA in Tourism Travel Behaviour Studies is offered on-campus in London, online, and, where relevant, through distance learning routes, and the BA in Tourism Travel Behaviour Studies timetable includes recorded sessions, live seminars and structured cohort activity.

Is the BA in Tourism Travel Behaviour Studies recognised in the UK?

The BA in Tourism Travel Behaviour Studies is issued by LSTITM as a division of Harold International College of London, and the BA in Tourism Travel Behaviour Studies curriculum is aligned with UK tourism, travel and marketing bodies including the Tourism Society, ITT and CIM.

What are the entry requirements for the BA in Tourism Travel Behaviour Studies?

Entry to the BA in Tourism Travel Behaviour Studies requires the level-appropriate academic background and IELTS 6.0 overall (no band under 5.5) for international applicants, and the BA in Tourism Travel Behaviour Studies admissions team advises on documentation and progression from prior LSTITM routes.

How much does the BA in Tourism Travel Behaviour Studies cost and are payment plans available?

Fees for the BA in Tourism Travel Behaviour Studies are published transparently on the LSTITM website with tiered UK and international rates, and the BA in Tourism Travel Behaviour Studies finance team supports instalment plans and scholarship enquiries. Distinctive practice includes behaviour honours dissertation and traveller experiment work.

BA in Tourism Travel Behaviour Studies | LSTITM | Harold International College of London

Course Overview

The BA in Tourism Travel Behaviour Studies is a full honours BA route running 36 months full honours (top-up routes for Higher Diploma holders), aligned with UK graduate tourism practice. Delivered by the Tourism & Destination Management department at LSTITM, the programme concentrates on an honours-level programme studying UK and international traveller behaviour across leisure, business and MICE segments within the wider UK visitor economy.

By the end of the ba route you will be producing traveller-behaviour insight that shapes UK tourism product, marketing and service design decisions, ready to contribute in tourism & destination management settings across London and comparable UK tourism environments.

The BA in Tourism Travel Behaviour Studies gives honours-level attention to the discipline of studying UK and international traveller behaviour, from qualitative research design through quantitative segment analysis, structured behavioural experiments in placement environments and a dissertation exploring a live traveller-behaviour question.

Key Features

Programme content aligned with Tourism Society, Institute of Travel and Tourism (ITT), Association of British Travel Agents (ABTA) and UNWTO , UN World Tourism Organization (referenced) themes
Delivered fully in UK English through the Tourism & Destination Management department
Structured articulation from LSTITM Certificate through Diploma, Advanced Diploma, Higher Diploma and honours-level study
Focus areas include traveller behaviour research, segment analysis, behavioural experiments, placement-year practice for the BA in Tourism Travel Behaviour Studies
Dedicated career support covering CV, LinkedIn and interview coaching for UK tourism roles
Access to LSTITM's employer network across tour operators, OTAs, DMOs and London hospitality partners
Formative and summative assessment reviewed by tourism industry practitioners

What You Will Learn

Design traveller-behaviour research across UK and international audiences
Analyse leisure, business and MICE segment behaviour patterns
Run structured behavioural experiments with tourism operators
Translate behavioural findings into product and marketing decisions
Manage placement-year projects embedded with UK tourism employers
Compare UK traveller behaviour with wider European and global patterns
Present behavioural insight to marketing and product leaders
Coach placement peers on ethical behavioural research

Alongside taught content, the BA in Tourism Travel Behaviour Studies embeds honours-level research through applied projects with UK operators and boards. Learners plan behavioural studies, run structured experiments in placement environments and shape a final dissertation on a live traveller-behaviour question drawn from their placement year with a UK tourism employer or research partner.

Who This Course Is For

A-Level and IB school-leavers targeting graduate tourism research careers
Higher Diploma holders topping up to full honours
International undergraduates preparing for UK research careers
Career changers seeking a research-heavy tourism honours degree

BA learners join behaviour-focused industry sessions with UK tour operators, DMOs and OTAs, hearing directly from senior research leaders on the graduate-entry habits that separate strong new joiners from weaker ones, and on the honours-level academic work that prepares graduates for progression into behavioural insight positions within a few years.

Career Pathways

Graduate Tourism Marketing Manager
Graduate Tourism Policy Officer
Graduate Heritage Tourism Manager
Graduate Destination Manager
Graduate Tourism Development Officer
Graduate Tourism Product Manager

LSTITM's careers service supports every BA in Tourism Travel Behaviour Studies learner with CV coaching, interview practice and warm introductions across London tourism boards, tour operators, OTAs, airline partners and hospitality employers, aligned with graduate-level tourism careers in the UK visitor economy.

Bachelor graduates commonly enter graduate research and insight roles at UK tour operators, tourism boards, OTAs and hospitality groups, with progression toward customer insight lead and behavioural science positions.

Entry Requirements

A-Levels (BBC or above) or IB (26+ points) or overseas equivalents, with a stated interest in tourism travel behaviour studies
A completed Higher Diploma or Advanced Diploma for top-up routes
IELTS 6.0 overall (no band under 5.5) or equivalent English proficiency
Personal statement outlining career objectives in the tourism and travel sector
Two academic or professional references

Why Study at LSTITM

The BA in Tourism Travel Behaviour Studies also connects learners to LSTITM's UK research partner network, giving direct exposure to how tour operators, DMOs and airline partners run behavioural studies.

LSTITM is the London School of Tourism and International Travel Management , a specialist division of Harold International College of London focused on the destination, business, systems and strategic disciplines that shape modern global tourism.

Students on every LSTITM route are supported by dedicated career services covering CV, LinkedIn, interview coaching and introductions to London tourism boards, tour operators, OTAs, airline and hospitality partners.

Apply for BA in Tourism Travel Behaviour Studies

Applications for the BA in Tourism Travel Behaviour Studies are open all year through the LSTITM admissions portal, with the admissions team available to guide UK and international applicants through documentation, English requirements and instalment plans. Once accepted, learners receive a full undergraduate induction covering module timetables, placement briefings, tutor introductions and a quick primer on UK graduate behavioural research practice that new honours students commonly find useful in the transition to degree study. Applicants can request a call with a behavioural degree tutor before enrolling to confirm module choices, placement expectations and dissertation supervision for this BA. Apply for your full LSTITM undergraduate tourism degree and secure your place on this BA in Tourism Travel Behaviour Studies cohort. Enrol Now.