MA in Front Office and Guest Experience Management
Course Overview
The MA in Front Office and Guest Experience Management is a UK Level 7 research-informed programme running one year full-time or two years part-time. Aligned with Institute of Hospitality, HOSPA and Chartered Management Institute (CMI) senior competencies, it prepares senior practitioners to lead the front office function and the wider guest experience strategy across hotels and hospitality brands.
By graduation you will be running front office strategy for a hotel or group, designing guest experience blueprints, managing service recovery frameworks, and completing a Level 7 dissertation, capstone or sponsor consulting project.
Key Features
- Level 7 senior-practice modules aligned with Institute of Hospitality and HOSPA standards.
- Executive labs on rooms division strategy, guest recovery and revenue interaction.
- Live sponsor projects from London hotels and boutique groups.
- Supervision by practising hoteliers and front office directors.
- Dissertation, capstone or consulting brief options.
- Three parallel delivery modes for full-time, part-time and distance MA candidates.
What You Will Learn
- Direct front office strategy across single and multi-property portfolios.
- Design guest experience blueprints from booking to post-stay.
- Lead structured service recovery and complaint escalation frameworks.
- Interpret revenue, occupancy and ADR data for front office decisions.
- Manage cross-department alignment with housekeeping, F&B and concierge.
- Set training standards for arrival, in-stay and departure moments.
- Represent front office in executive team and owners' meetings.
- Deliver a Level 7 dissertation or sponsor consulting brief.
Who This Course Is For
- Front office managers progressing towards rooms division director roles.
- Duty managers taking a senior-practice credential into hotel leadership.
- Guest relations directors formalising a UK Level 7 award.
- International hoteliers targeting a UK Master's for career progression.
Career Pathways
- Front Office Manager
- Rooms Division Manager
- Guest Relations Manager
- Duty Manager (senior track)
- Hotel Manager
- Resort Manager
- Cluster Revenue Manager (front-office facing)
The LSCAHM careers service links MA in Front Office and Guest Experience Management graduates with luxury hotels, boutique groups, service apartments and members' clubs across London.
Entry Requirements
- A UK Bachelor's degree (2:2 or above) or equivalent international qualification in a relevant discipline.
- IELTS 6.5 overall (no band below 6.0) for non-native English speakers.
- Applicants without a Bachelor's degree but with 5+ years of senior front-office or hospitality experience are considered on portfolio.
- One academic and one professional reference.
- A 500-word research proposal or professional practice statement.
Why Study at LSCAHM
LSCAHM is a specialist division of Harold International College of London teaching in small, tutor-visible cohorts. Front office, F&B and culinary functions are studied together, matching the real integrated operations candidates will lead.
Central London places the Institute of Hospitality, HOSPA and the head offices of luxury hotel brands within a short tube ride of every classroom, so MA case work reflects the front office function operating in the world's leading hospitality market.
Apply for MA in Front Office and Guest Experience Management
Applications for the MA in Front Office and Guest Experience Management open across the year. Enrol on an LSCAHM Master's programme, dissertation, capstone or sponsor project supervised by practising chefs, hoteliers, event directors and industry executives. Enrol Now
