How long is the MA in Hospitality Communication and Branding?

The MA in Hospitality Communication and Branding is one year full-time or two years part-time, offered on-campus, online and by distance learning at LSCAHM London.

Do I need a Bachelor's degree for the MA in Hospitality Communication and Branding?

A UK 2:2 Bachelor's or equivalent is preferred. Applicants with 5+ years of senior hospitality communications experience are considered on portfolio for the MA in Hospitality Communication and Branding.

Is the MA recognised in the UK sector?

The MA in Hospitality Communication and Branding is a UK Level 7 postgraduate qualification aligned with themes referenced by CIM, the Institute of Hospitality and HOSPA.

What are the fees and are payment plans available?

Current fees for the MA in Hospitality Communication and Branding are on the LSCAHM admissions portal alongside instalment plans and international payment routes.

MA Hospitality Communication and Branding | LSCAHM | Harold International College of London

Course Overview

The MA in Hospitality Communication and Branding at LSCAHM is a UK Level 7 postgraduate qualification of one year full-time or two years part-time. It sits inside the Hospitality Management department and is aligned with brand and communication themes referenced by the Chartered Institute of Marketing (CIM), the Institute of Hospitality and HOSPA. The programme closes with a dissertation, capstone or sponsor consulting project for a hotel group, restaurant business or destination brand.

By graduation you will be shaping brand and communication at senior level: writing brand voice, running earned and owned channels, managing crisis communication, and owning the story a hospitality business defends in front of guests and press.

Key Features

UK Level 7 Master's degree closing with a dissertation or sponsor consulting project.
Modules mapped to brand and communication themes referenced by CIM and the Institute of Hospitality.
Editorial, PR and social clinics with practising hospitality communicators.
Crisis-communication simulation using anonymised hotel-group case data.
Named programme tutor across on-campus, online and distance modes.
Portfolio assessment: brand book, campaign case and defended research report.
Introductions to hospitality PR agencies, destination boards and luxury brands.

What You Will Learn

Writing brand voice, tone-of-voice guides and brand books for hospitality operators.
Running earned and owned channels: PR, press, editorial, social, newsletter, video.
Managing crisis communication for hospitality businesses.
Designing brand launches, refurbishments and repositioning campaigns.
Applying research methods to brand-tracking and reputation measurement.
Working with influencers, partnerships and content collaborations credibly.
Aligning brand narrative with guest-experience delivery on the floor.
Presenting brand recommendations to boards and investors.

Who This Course Is For

Marketing and PR practitioners moving into senior hospitality brand roles.
Hospitality communicators formalising senior UK practice.
International practitioners aligning to UK brand and reputation standards.
Chef-patrons and restaurateurs formalising brand skills for a new venture.

Career Pathways

Hospitality Marketing Manager (senior)
Hospitality Brand Manager (senior)
Communications Director (Hotels / Restaurants)
Guest Experience Director
Destination Marketing Manager (senior)
Hospitality Business Consultant
Hospitality Strategy Analyst

The LSCAHM careers service pairs MA students with hospitality PR agencies, luxury hotel groups, destination brands and restaurant businesses for supervised projects.

Entry Requirements

A UK Bachelor's degree (2:2 or above) or equivalent international qualification in a relevant discipline.
IELTS 6.5 overall (no band below 6.0) for non-native English speakers.
Applicants without a Bachelor's degree but with 5+ years of senior communications experience in hospitality are considered on portfolio for the MA in Hospitality Communication and Branding.
One academic and one professional reference.
A 500-word research proposal or professional practice statement.

Why Study at LSCAHM

LSCAHM is a specialist division of Harold International College of London reading culinary, hospitality, tourism and events as one interlocking guest journey. Brand at Master's level is therefore taught alongside kitchen, floor, revenue and destination narrative, because a hospitality brand is defended in every dish, every check-in and every published guest photograph.

Central London places luxury hotel groups, hospitality PR agencies, the Institute of Hospitality and CIM within a short tube ride of every classroom, and every intake joins the same weekly seminar with named tutor support.

Apply for MA in Hospitality Communication and Branding

Enrol on an LSCAHM Master's programme. Your dissertation, capstone or sponsor project on the MA in Hospitality Communication and Branding is supervised by practising hospitality executives and communicators. Enrol Now.