How long is the MSc in Hospitality Customer Experience Strategy?

The MSc in Hospitality Customer Experience Strategy runs one year full-time or two years part-time, on-campus, online or by distance learning, with a supervised dissertation or sponsor project in the closing months.

Is this MSc recognised for senior UK hospitality roles?

Yes. The MSc in Hospitality Customer Experience Strategy is a UK Level 7 research-informed Master's degree benchmarked to Institute of Hospitality and Tourism Society senior-practice guidance.

What are the entry requirements?

A UK Bachelor's degree at 2:2 or above (or international equivalent), IELTS 6.5 overall for non-native English speakers, references and a 500-word research proposal. Portfolio-route entry is available for senior CX practitioners.

What does the MSc cost and is funding available?

Fees, instalment plans and international payment schedules for the MSc in Hospitality Customer Experience Strategy are confirmed at enrolment. LSCAHM admissions reviews scholarship eligibility with each applicant.

MSc Hospitality Customer Experience Strategy | LSCAHM | Harold International College of London

Course Overview

The MSc in Hospitality Customer Experience Strategy is a UK Level 7 research-informed postgraduate degree aligned with Institute of Hospitality, UKHospitality, Tourism Society and HOSPA senior-practice themes. It runs one year full-time or two years part-time and prepares senior hospitality practitioners to design and defend customer experience strategy across hotels, restaurants and event operators.

By graduation, students defend a substantial dissertation, capstone or sponsor consulting project that argues a customer experience strategy from first principles and models its impact on loyalty, margin and reputation.

Key Features

Level 7 research-informed syllabus benchmarked to Institute of Hospitality and Tourism Society senior guidance.
Applied studios covering CX strategy, voice-of-customer programmes and journey design at portfolio scale.
Dissertation, capstone or sponsor consulting project supervised by senior CX practitioners.
Research methods training tailored to CX strategy, consumer insight and behavioural analysis.
Sponsor briefs available from London hotel groups, restaurant businesses and event operators.
Named programme tutor across all three delivery modes.
Access to Institute of Hospitality and Tourism Society research networks.

What You Will Learn

Design a portfolio-level customer experience strategy across venues and channels.
Build voice-of-customer programmes with structured research discipline.
Research CX behaviour using mixed methods and defend findings.
Model CX investment against loyalty, margin and reputation outcomes.
Lead cross-functional CX programmes across kitchen, floor and digital teams.
Manage CX change programmes with clean governance.
Present CX strategy to boards, owners and investors.
Coach senior teams through CX-led transformation.

Who This Course Is For

Senior hospitality practitioners moving into CX strategy roles.
Guest experience directors and CX programme leads.
Graduates of hospitality Bachelor's programmes progressing into research-informed CX strategy.
Working professionals studying part-time or on distance mode while leading hospitality businesses.
International applicants building UK senior-track hospitality CX credentials.

Career Pathways

Guest Experience Director
Hospitality Strategy Analyst
Hospitality Business Consultant
Hospitality Programme Manager
Innovation Manager (Hospitality)
Multi-unit Manager (CX led)
Group Operations Manager
Hospitality Sustainability Lead

The LSCAHM careers service partners with London hotel groups, restaurant businesses, event operators and hospitality consultancies to open sponsor briefs and senior CX strategy interviews for postgraduate students.

Entry Requirements

A UK Bachelor's degree (2:2 or above) or equivalent international qualification in a relevant discipline.
IELTS 6.5 overall (no band below 6.0) for non-native English speakers.
Applicants without a Bachelor's degree but with 5+ years of senior CX, hospitality or customer strategy experience are considered on portfolio.
One academic and one professional reference.
A 500-word research proposal or professional practice statement outlining your intended CX strategy focus.

Why Study at LSCAHM

The London School of Culinary Arts and Hospitality Management is a specialist division of Harold International College of London teaching in small, tutor-visible cohorts. LSCAHM reads culinary arts, hospitality management, tourism, events and food business as interlocking disciplines, so CX strategy is taught alongside brand, menu and service context.

Central London places luxury hotel groups, the Institute of Hospitality, UKHospitality and the Tourism Society within a short tube ride of every classroom, and three parallel study modes support senior practitioners.

Apply for MSc in Hospitality Customer Experience Strategy

Enrol on an LSCAHM Master's programme. Your dissertation, capstone or sponsor project will be supervised by practising CX strategy leaders, and admissions responds within one working day. Enrol Now