How long is the BA in Tourism Business Innovation?

The BA in Tourism Business Innovation runs three years full honours, with top-up routes for Higher Diploma holders. Full-time BA students on the BA in Tourism Business Innovation typically graduate in three years including placement.

How is this BA delivered?

The BA in Tourism Business Innovation is offered on-campus in London, online and by distance learning. All three routes on the BA in Tourism Business Innovation lead to the same honours award.

Is the BA recognised across UK tourism innovation teams?

Yes. The BA in Tourism Business Innovation is aligned to UK honours-level practice referenced by CMI, CIM and ABTA, giving UK tourism innovation directors a credible graduate-level signal.

What entry requirements does this BA set?

Applicants to the BA in Tourism Business Innovation need A-Levels (BBC+) or IB (26+ points) or equivalent, or a Higher Diploma for top-up entry, plus IELTS 6.0 overall for international entry, a personal statement and two references.

What are BA fees and funding options?

The BA in Tourism Business Innovation sits at LSTITM's honours-tier fee band with instalments, sponsorship options and international payment support. Contact admissions for the current schedule and any bursary.

BA in Tourism Business Innovation | LSTITM | Harold International College of London

Course Overview

The BA in Tourism Business Innovation is a full honours-level LSTITM degree preparing graduates to lead business innovation across the tourism sector. Delivered over three years with top-up routes for Higher Diploma holders, this degree sits within the Tourism Business, Marketing and Operations department and is aligned with practice referenced by the Chartered Management Institute, the Chartered Institute of Marketing and ABTA. Students work through modules on structured innovation, business model design, product-market fit, venture management and applied research, culminating in a supervised placement and a final-year project.

By graduation, students can build and defend a small tourism business innovation plan, run a structured innovation cycle for a live tourism product, translate consumer insight into product design and lead a small innovation workstream through a live seasonal calendar.

Key Features

Three-year honours curriculum aligned to UK tourism business innovation practice
Content referenced against CMI, CIM and ABTA innovation standards
Placement year with UK tour operators, OTAs or tourism-adjacent ventures
Structured business model templates used across LSTITM
Applied research project supervised by LSTITM academic tutors
Progression route into LSTITM's MSc in Tourism Industry Innovation and other Master's
Career mentoring with London tourism innovation leads and venture partners

Every feature on the BA in Tourism Business Innovation is scaffolded so that Higher Diploma holders and direct-entry undergraduates can move from articulation-level knowledge to full honours-level business innovation leadership. Tutors bring live UK tour operator and tourism-adjacent venture programmes so learners see how innovation actually reaches an investment decision at graduate depth. Assessment blends portfolio work with observed innovation facilitation across the full year.

What You Will Learn

Building and defending a small tourism business innovation plan
Running a structured innovation cycle for a live tourism product
Translating consumer insight into product design at graduate depth
Leading a small innovation workstream through a live seasonal calendar
Applying CMI, CIM and ABTA standards in tourism innovation work
Handling stakeholder priorities across product, marketing and operations
Preparing evidence packs suitable for tourism venture pitches
Running applied research with sound ethics and reporting standards

Skills are practised through structured innovation plans, business model canvases, product-market fit tests, venture management drills and applied research projects drawn from live UK cases. Each learner leaves the BA with a portfolio of graduate-level innovation artefacts and a supervised final-year project ready for postgraduate study or graduate-level tourism innovation roles across London tourism venture employers.

Who This Course Is For

Higher Diploma holders taking a full BA top-up route in innovation
School and college leavers entering directly on A-Levels or IB equivalents
International applicants building a full UK honours qualification in tourism business innovation
Career changers moving into tourism from innovation roles in adjacent sectors

The BA in Tourism Business Innovation welcomes LSTITM Higher Diploma holders taking a top-up route, school and college leavers entering directly and international applicants building a full UK honours qualification in tourism business innovation for their graduate interviews across London tourism venture employers and international operators alike. Career changers from adjacent innovation roles take this BA to acquire tourism-specific applied evidence and complete a placement year with a UK operator.

Career Pathways

Tourism Business Innovation Officer
Tourism Product Innovation Manager
Tourism Venture Analyst
Tourism Product Manager (Innovation)
Tourism Business Development Manager
Innovation Strategy Analyst (Tourism)
Tourism Design Consultant (Graduate)
Tourism Category Manager

LSTITM's careers service supports BA graduates with graduate CVs, innovation portfolio guidance and introductions to London tourism ventures, operator innovation teams and design consultancies recruiting graduate-level innovation talent.

Entry Requirements

A-Levels (BBC or above) or IB (26+ points) or overseas equivalents
A completed Higher Diploma or Advanced Diploma for top-up routes
IELTS 6.0 overall (no band under 5.5) or equivalent English proficiency
Personal statement outlining career objectives in the tourism and travel sector
Two academic or professional references

Why Study at LSTITM

LSTITM is the London School of Tourism and International Travel Management, a specialist division of Harold International College of London focused on the destination, business, systems and strategic disciplines that shape modern global tourism. Every LSTITM programme is aligned with recognised UK tourism and marketing bodies including the Tourism Society, the Institute of Travel and Tourism, ABTA, the Chartered Institute of Marketing and UKHospitality, so graduates step into the sector with credible, industry-referenced study behind them.

Our curriculum is written by former destination directors, travel-industry technologists, tourism consultants and marketing leaders, and delivered across on-campus, online and distance-learning routes to fit working professionals and international students. LSTITM's articulation model means every Certificate and Diploma leads cleanly into an Advanced Diploma, Higher Diploma and full honours degree, with Master's routes for those aiming at consultancy, corporate development and executive tourism leadership.

Apply for BA in Tourism Business Innovation

Applications for the BA in Tourism Business Innovation open through UCAS-style routes with direct entry for Higher Diploma holders. Submit A-Level or IB evidence, a personal statement, references and English-language proof through the LSTITM portal for a graduate-programme admissions decision. Apply for your full LSTITM undergraduate tourism degree. Enrol Now