How long does the BA in Tourism Innovation and Creativity take to complete?

The BA in Tourism Innovation and Creativity runs over a duration band of 36 months full honours (top-up routes for Higher Diploma holders). LSTITM structures the BA in Tourism Innovation and Creativity so students can pace study around work and personal commitments across on-campus, online and distance-learning routes.

How is the BA in Tourism Innovation and Creativity delivered?

The BA in Tourism Innovation and Creativity is delivered flexibly across on-campus sessions in London, live online seminars and structured distance-learning modules. Applicants to the BA in Tourism Innovation and Creativity can choose the delivery mix that best fits their schedule and location.

Is the BA in Tourism Innovation and Creativity recognised in the UK?

The BA in Tourism Innovation and Creativity is a UK honours-level degree aligned with CMI and Tourism Society innovation themes. Graduates of the BA in Tourism Innovation and Creativity can progress into LSTITM Master's routes.

What are the entry requirements for the BA in Tourism Innovation and Creativity?

Entry to the BA in Tourism Innovation and Creativity requires A-Levels or IB plus IELTS 6.0. Top-up applicants to the BA in Tourism Innovation and Creativity need a Higher or Advanced Diploma.

How much does the BA in Tourism Innovation and Creativity cost, and is funding available?

The BA in Tourism Innovation and Creativity sits within LSTITM's Bachelor fee band, with instalment plans and international scholarships. The BA in Tourism Innovation and Creativity fees team confirms current rates.

BA in Tourism Innovation and Creativity | LSTITM | Harold International College of London

Course Overview

The BA in Tourism Innovation and Creativity is an LSTITM Bachelor (BA) programme running for a duration band of 36 months full honours (top-up routes for Higher Diploma holders). It is delivered to UK honours-degree academic standards and delivered by academics, industry contributors and practitioners from London's Tourism Professional & Strategic Studies community. The course centres on tourism innovation and creativity, taught across on-campus, online and distance-learning routes so that UK-based and international applicants can study without disrupting their working commitments.

By graduation, students on the BA in Tourism Innovation and Creativity are producing graduate management-grade work drawn from tourism strategy, policy analysis and executive practice. This BA honours degree develops graduate-level innovation and creative-practice managers for UK tourism operators, destinations and travel-technology firms. You will study creative-led product design, innovation portfolios and experience prototyping at UK honours-degree level with placement experience.

Key Features

Three-year honours structure with placement in a UK tourism-innovation team.
Alignment with CMI and Tourism Society undergraduate innovation themes.
Reference to WTTC and UKHospitality creative-practice programmes.
Applied projects on prototypes, experiments and creative portfolios.
Dedicated LSTITM careers support for CV, LinkedIn and interview coaching.
Top-up routes available for Higher Diploma holders.

What You Will Learn

Design creative-led innovation portfolios for UK tourism organisations.
Coordinate prototype and pilot programmes for new tourism experiences.
Manage cross-disciplinary creative teams across brand, product and service.
Interpret innovation and creative-performance data at portfolio level.
Lead senior-stakeholder alignment on creative investment cases.
Apply UK IP, consumer-protection and safeguarding duties in creative work.
Coordinate creative-agency and studio relationships.
Prepare board-ready creative-portfolio and innovation reviews.

Who This Course Is For

A-Level or IB graduates seeking a UK honours-level tourism innovation degree.
Higher Diploma holders pursuing a full BA top-up in tourism innovation.
International applicants seeking a UK undergraduate degree in tourism innovation.
Career changers wanting a full honours degree in London's creative tourism sector.

Alongside the taught modules, the BA in Tourism Innovation and Creativity incorporates seminar reflection, small-group critique and live-brief clinics with LSTITM industry contributors. Learners on the BA in Tourism Innovation and Creativity join a peer cohort drawn from UK, European and international backgrounds, which supports the cross-market perspective expected of modern Tourism Professional & Strategic Studies professionals. This mixed learning environment consolidates the tourism innovation and creativity themes into working practice and gives every student a reference network in the London tourism community they can draw on across their career.

Assessment on the BA in Tourism Innovation and Creativity blends practical portfolio work, short written reflections and applied case exercises drawn from live UK travel-industry briefs. Teaching staff on the BA in Tourism Innovation and Creativity give structured formative feedback throughout the programme so students know exactly where they stand against the Bachelor (BA) learning outcomes. LSTITM's academic team also supports every learner with study-skills tutorials, referencing clinics and an academic-integrity induction that meets UK higher-education expectations across on-campus, online and distance-learning delivery modes. Students also access a dedicated learning portal with reading lists, recorded lectures and industry-current examples that keep the tourism innovation and creativity content connected to real UK travel-industry practice.

Career Pathways

Tourism Innovation Manager
Tourism Product Manager (Creative)
Tourism Business Development Manager
Head of Creative (Travel Brand)
Tourism Consultancy Partner (Junior)
Tourism Programme Director (Junior)

Graduates of the BA in Tourism Innovation and Creativity are supported by the LSTITM careers service, which offers CV coaching, LinkedIn reviews and introductions across London tourism boards, tour operators, OTAs, airline ground services and destination management organisations.

Entry Requirements

A-Levels (BBC or above) or IB (26+ points) or overseas equivalents.
A completed Higher Diploma or Advanced Diploma for top-up routes.
IELTS 6.0 overall (no band under 5.5) or equivalent English proficiency.
A personal statement outlining career objectives in the tourism and travel sector.
Two academic or professional references.

Why Study at LSTITM

LSTITM is the London School of Tourism and International Travel Management, a specialist division of Harold International College of London focused on the destination, business, systems and strategic disciplines that shape modern global tourism. Every LSTITM programme is aligned with recognised UK tourism and marketing bodies including the Tourism Society, the Chartered Management Institute (CMI), the World Travel and Tourism Council (WTTC) and UKHospitality, so graduates step into the sector with credible, industry-referenced study behind them.

Our curriculum is written by former destination directors, travel-industry technologists, tourism consultants and marketing leaders, and delivered across on-campus, online and distance-learning routes for working professionals and international students. LSTITM's articulation model means every Certificate and Diploma leads cleanly into an Advanced Diploma, Higher Diploma and full honours degree, with Master's routes for those aiming at consultancy, corporate development and executive tourism leadership.

Apply for BA in Tourism Innovation and Creativity

Applications for the BA in Tourism Innovation and Creativity are open now for the next intake. Speak with LSTITM's admissions team to discuss entry routes, delivery mode, funding and progression from your current qualification or role. Apply for your full LSTITM undergraduate tourism degree, and secure your place on the BA in Tourism Innovation and Creativity today. Enrol Now.