BA in Tourism Service Innovation
Course Overview
The BA in Tourism Service Innovation is a three-year LSTITM honours degree within the Tourism Business, Marketing & Operations department, with top-up routes for Higher Diploma holders. It integrates service design, tourism innovation, applied research and a placement year, aligned with Institute of Hospitality, CIM and Tourism Society practice.
By graduation you will be a placement-tested innovator ready for service-design, product and CX roles across UK tourism operators, DMOs and OTAs.
Study on the BA in Tourism Service Innovation is structured around case cohorts, weekly tutor clinics and applied studios that mirror the pace of a UK-facing tourism organisation. The programme runs over three years full honours with 12 to 18-month top-up options for Higher Diploma holders and layers reading, guided practice and small-group work so learners can apply frameworks the following week at their operator, tourism board or agency. It sits inside the LSTITM Tourism Business, Marketing & Operations department and is designed to develop graduate-ready practice with placement experience and applied research for candidates working across travel marketing, commercial operations and customer experience.
Key Features
- Curriculum aligned with the Chartered Institute of Marketing (CIM) service-design pillars
- Institute of Hospitality and UKHospitality standards referenced throughout
- Placement year with a UK operator, DMO or CX consultancy partner
- Applied research skills including dissertation-style innovation project
- Coverage of service-design, journey mapping and prototyping
- Sessions on accessibility-first tourism-service innovation
- Assessment blends coursework, exams, placement portfolio and project
- Structured tutor-led clinics that unpack case material week by week
- Peer cohort review sessions modelled on UK operator working groups
- Termly employer showcase sessions with LSTITM industry partners
What You Will Learn
- Lead a full tourism service-innovation project end to end
- Author a service-design blueprint for a UK tourism operator
- Coordinate an innovation sprint with cross-functional peers
- Interpret NPS, CSAT and CES as innovation KPIs at graduate level
- Design accessibility-first service standards
- Handle IP and co-creation basics with partner operators
- Author a full dissertation-style applied research project
- Apply UK consumer-protection duties across innovation work
- Build a personal reading and reflection log across the BA in Tourism Service Innovation modules
- Use tutor feedback to develop a portfolio artefact you can share at interview
Who This Course Is For
- School and college leavers seeking a full honours degree in service innovation
- Higher Diploma holders progressing through a top-up degree route
- Career changers moving from CX or design into tourism
- International students seeking a UK honours-degree credential
- Aspiring service-innovation and product tourism professionals
- Working professionals seeking a structured UK-referenced ba in tourism service innovation credential
- Alumni of Harold International College of London progressing across the school portfolio
Career Pathways
- Tourism Service Innovation Graduate Trainee
- Junior Product Manager (Tourism)
- Junior Customer Experience Manager
- Tourism Product Innovation Executive
- Junior Loyalty and CRM Manager
- Junior Franchise Manager (Travel)
- Junior Tourism Communications Manager
- Independent consultant or freelancer using the BA in Tourism Service Innovation portfolio as evidence
- In-house progression within your existing tourism employer using the BA in Tourism Service Innovation
LSTITM's careers service supports Bachelor learners with placement induction and structured introductions to London tour-operator CX teams, DMO innovation labs and OTA product graduate programmes.
Graduates of the BA in Tourism Service Innovation typically progress into roles across UK inbound tour operators, destination management organisations, OTAs, airline commercial teams and boutique tourism consultancies, and LSTITM alumni support networks help learners identify open vacancies and prepare tailored applications.
The BA in Tourism Service Innovation also equips learners with a concrete portfolio of coursework and applied artefacts they can present at interview, and LSTITM careers advisers help match those artefacts to live vacancies advertised by London tour operators, tourism boards and international travel employers each intake.
Entry Requirements
- A-Levels at BBC or above, or IB with 26+ points, or overseas equivalent
- A completed Higher Diploma or Advanced Diploma for top-up routes
- IELTS 6.0 overall with no band under 5.5, or equivalent English proficiency
- Personal statement outlining career objectives in service innovation
- Two academic or professional references supporting your application
Why Study at LSTITM
LSTITM is the specialist tourism and international travel management arm of Harold International College of London. Every programme is aligned with recognised UK bodies including the Tourism Society, ITT, ABTA, the Chartered Institute of Marketing, Institute of Hospitality and UKHospitality, giving graduates credible study behind them.
Teaching combines former tour-operator product directors, DMO experience leads and boutique-service-design consultants across on-campus in London, live online and distance-learning routes.
Choosing the BA in Tourism Service Innovation at LSTITM also opens articulation into the wider Harold International College of London portfolio, so learners on this BA route can progress into higher LSTITM qualifications or move sideways into related Harold International schools when it fits their career plan.
Apply for BA in Tourism Service Innovation
The BA in Tourism Service Innovation is a credible undergraduate route into service-innovation and product tourism careers. Contact admissions about the next intake, top-up options, placement partners and instalment plans. Apply for your full LSTITM undergraduate tourism degree today. Enrol Now.
