How long is the BA in Tourism Experience Innovation?

The BA in Tourism Experience Innovation runs three years full honours, with top-up routes for Higher Diploma holders. Full-time BA students on the BA in Tourism Experience Innovation typically graduate in three years including placement.

How is the BA delivered?

The BA in Tourism Experience Innovation is offered on-campus in London, online and by distance learning. All three routes on the BA in Tourism Experience Innovation lead to the same honours award.

Is the BA recognised in UK travel experience teams?

Yes. The BA in Tourism Experience Innovation is aligned to UK honours-level practice referenced by IATA, BCS, Tourism Society and CIM, giving UK travel experience directors a credible graduate-level signal.

What are the entry requirements for this BA?

Applicants to the BA in Tourism Experience Innovation need A-Levels (BBC+) or IB (26+ points) or equivalent, or a Higher Diploma for top-up entry, plus IELTS 6.0 overall for international entry, a personal statement and two references.

How do BA fees work here?

The BA in Tourism Experience Innovation sits at LSTITM's honours-tier fee band with instalments, sponsorship options and international payment support. Contact admissions for the current schedule and any bursary.

BA in Tourism Experience Innovation | LSTITM | Harold International College of London

Course Overview

The BA in Tourism Experience Innovation is a full honours-level LSTITM degree preparing graduates to lead experience innovation across modern tourism. Delivered over three years with top-up routes for Higher Diploma holders, this degree sits within the Travel Systems and Global Tourism department and is aligned with practice referenced by IATA, BCS, the Tourism Society and the Chartered Institute of Marketing. Students work through modules on experience mapping, digital experience design, guest journey orchestration, service platform architecture and applied research, culminating in a supervised placement and a final-year project.

By graduation, students can build and defend a tourism experience innovation plan, orchestrate a guest journey across digital and physical touchpoints, design service platform experiences at leadership-ready depth and lead a small experience workstream through a live seasonal calendar.

Key Features

Three-year honours curriculum aligned to UK tourism experience innovation practice
Content referenced against IATA, BCS, Tourism Society and CIM standards
Placement year with UK OTAs, airlines or destination technology providers
Structured guest journey orchestration templates used across LSTITM
Applied research project supervised by LSTITM academic tutors
Progression route into LSTITM's MSc in Tourism Industry Innovation and other Master's
Career mentoring with London experience design leads and tourism tech directors

Every feature on the BA in Tourism Experience Innovation is scaffolded so that Higher Diploma holders and direct-entry undergraduates can move from articulation-level knowledge to full honours-level experience leadership. Tutors bring live UK OTA and airline experience programmes so learners see how experience innovation actually reaches a product decision at graduate depth. Assessment blends portfolio work with observed experience facilitation across the full year.

What You Will Learn

Building and defending a tourism experience innovation plan
Orchestrating guest journeys across digital and physical touchpoints
Designing service platform experiences at graduate depth
Leading a small experience workstream through a live seasonal calendar
Applying IATA and BCS practice in tourism experience work
Handling stakeholder priorities across product, technology and operations
Preparing evidence packs suitable for tourism experience investment cases
Running applied research with sound ethics and reporting standards

Skills are practised through structured experience maps, guest journey orchestrations, service platform designs and applied research projects drawn from live UK cases. Each learner leaves the BA with a portfolio of graduate-level experience artefacts and a supervised final-year project ready for postgraduate study or graduate-level tourism experience roles across London tourism technology employers.

Who This Course Is For

Higher Diploma holders taking a full BA top-up route in experience innovation
School and college leavers entering directly on A-Levels or IB equivalents
International applicants building a full UK honours qualification in tourism experience innovation
Career changers moving into tourism from experience design in adjacent sectors

The BA in Tourism Experience Innovation welcomes LSTITM Higher Diploma holders taking a top-up route, school and college leavers entering directly and international applicants building a full UK honours qualification in tourism experience innovation for their graduate interviews across London tourism technology employers and international OTAs alike. Career changers from adjacent experience design roles take this BA to acquire tourism-specific applied evidence and complete a placement year with a UK airline or OTA.

Career Pathways

Tourism Experience Innovation Officer
Tourism Guest Journey Manager
Service Platform Designer (Tourism)
Tourism Digital Product Manager
Tourism Experience Consultant (Graduate)
Travel Technology Specialist
Tourism CX Manager
OTA Product Manager

LSTITM's careers service supports BA graduates with graduate CVs, experience portfolio guidance and introductions to London OTAs, airline product teams and destination technology providers recruiting graduate-level experience innovation talent.

Entry Requirements

A-Levels (BBC or above) or IB (26+ points) or overseas equivalents
A completed Higher Diploma or Advanced Diploma for top-up routes
IELTS 6.0 overall (no band under 5.5) or equivalent English proficiency
Personal statement outlining career objectives in the tourism and travel sector
Two academic or professional references

Why Study at LSTITM

LSTITM is the London School of Tourism and International Travel Management, a specialist division of Harold International College of London focused on the destination, business, systems and strategic disciplines that shape modern global tourism. Every LSTITM programme is aligned with recognised UK tourism and marketing bodies including the Tourism Society, the Institute of Travel and Tourism, ABTA, the Chartered Institute of Marketing and UKHospitality, so graduates step into the sector with credible, industry-referenced study behind them.

Our curriculum is written by former destination directors, travel-industry technologists, tourism consultants and marketing leaders, and delivered across on-campus, online and distance-learning routes to fit working professionals and international students. LSTITM's articulation model means every Certificate and Diploma leads cleanly into an Advanced Diploma, Higher Diploma and full honours degree, with Master's routes for those aiming at consultancy, corporate development and executive tourism leadership.

Apply for BA in Tourism Experience Innovation

Applications for the BA in Tourism Experience Innovation open through UCAS-style routes with direct entry for Higher Diploma holders. Submit A-Level or IB evidence, a personal statement, references and English-language proof through the LSTITM portal. Apply for your full LSTITM undergraduate tourism degree. Enrol Now