BA in Tourism Cultural Studies — Bachelor at London School of Tourism & International Travel Management

BA in Tourism Cultural Studies


Course Overview

The BA in Tourism Cultural Studies is an LSTITM Bachelor (BA / BSc) programme delivered over a 36 months full honours (top-up routes for Higher Diploma holders) window, sitting inside the school's Tourism & Destination Management portfolio and focused on how cultural heritage, communities and creative industries shape modern tourism destinations and visitor products. It is aligned with recognised UK tourism-sector practice through bodies such as the Tourism Society and the Institute of Travel and Tourism (ITT), giving applicants a credible, industry-referenced study route into the field.

By the point of graduation, students on the BA in Tourism Cultural Studies are delivering culturally literate tourism work across attractions, DMOs and heritage sites at graduate level, ready to move into the next step of their tourism and travel career with structured evidence of study behind them.

Key Features

  • Three-year honours degree with a supervised UK cultural-sector placement option
  • Aligned with Tourism Society, Institute of Hospitality and CIM cultural-tourism standards
  • Modules on cultural heritage, community tourism and creative industries
  • Field study across London museums, heritage sites and cultural quarters
  • Guest lectures from museum, festival and cultural-tourism leaders
  • Assessed by applied projects, live briefs and an honours dissertation

What You Will Learn

  • Interpret cultural heritage responsibly for varied visitor audiences
  • Design cultural tourism trails, itineraries and experiences
  • Coordinate community-led tourism projects with clear governance
  • Balance conservation with commercial visitor demand
  • Manage cultural intellectual property and licensing
  • Evaluate cultural tourism impact using mixed methods
  • Prepare honours-level research on a cultural tourism question

Who This Course Is For

  • School-leavers targeting cultural and heritage tourism careers
  • Higher Diploma holders completing a cultural-focused top-up
  • International applicants targeting UK cultural tourism roles
  • Museum, gallery and heritage staff moving into tourism strategy

Career Pathways

  • Cultural Tourism Officer (Graduate)
  • Heritage Tourism Manager (Junior)
  • Cultural Tourism Programme Coordinator
  • Destination Marketing Executive (Culture)
  • Museum Visitor Experience Officer
  • Tourism Product Manager (Culture)
  • Festival Delivery Coordinator

The LSTITM careers service supports every BA in Tourism Cultural Studies student with CV clinics, LinkedIn reviews, interview coaching and warm introductions to London-based tour operators, tourism boards, OTAs, airlines and hospitality partners across the visitor economy.

Progression from the BA in Tourism Cultural Studies feeds naturally into LSTITM's higher-level routes, so students who complete this qualification can articulate cleanly into an Advanced Diploma, Higher Diploma or full honours degree without repeating study already covered.

Every module on the BA in Tourism Cultural Studies is written to leave learners with concrete evidence they can add to a portfolio, whether that is a report, a plan, a pitch or a reflective log, so the study time turns directly into materials that employers value.

Tutors on the BA in Tourism Cultural Studies come from the working UK tourism and travel industry and set assessments that mirror real briefs, so learners are practising against the same problems their future employers face rather than abstract textbook exercises.

Learners on the BA in Tourism Cultural Studies join a live cohort with structured peer review, group projects and mentor conversations, meaning the LSTITM study experience carries an informal professional network beyond the modules themselves.

The BA in Tourism Cultural Studies is deliberately mapped to the language, KPIs and workflow that recruiters recognise in tour operators, tourism boards, OTAs and travel-technology employers, so applications reference concrete deliverables from the course.

Assessment on the BA in Tourism Cultural Studies is spread across the study window rather than concentrated at the end, so tutors can coach improvement between submissions and learners avoid the pressure of a single high-stakes exam.

LSTITM keeps the BA in Tourism Cultural Studies cohort size intentionally moderate so that every learner receives personal tutor time on their assessment work, which is critical for the reflective and applied elements of the syllabus.

Entry Requirements

  • A-Levels (BBC or above) or IB (26+ points) or overseas equivalents
  • A completed Higher Diploma or Advanced Diploma for top-up routes
  • IELTS 6.0 overall (no band under 5.5) or equivalent English proficiency
  • Personal statement outlining career objectives in the tourism and travel sector
  • Two academic or professional references

Why Study at LSTITM

LSTITM is the London School of Tourism and International Travel Management , a specialist division of Harold International College of London focused on the destination, business, systems and strategic disciplines that shape modern global tourism.

Every LSTITM programme is aligned with recognised UK tourism and marketing bodies including the Tourism Society, Institute of Travel and Tourism (ITT), ABTA, the Chartered Institute of Marketing and UKHospitality, so graduates step into the sector with credible, industry-referenced study behind them.

Apply for BA in Tourism Cultural Studies

Ready to take your next step in tourism? Applications for the BA in Tourism Cultural Studies are open now through LSTITM Admissions, with rolling intakes across the year and support for UK, EU and international applicants. Apply for your full LSTITM undergraduate tourism degree and secure your place on the BA in Tourism Cultural Studies. Enrol Now.

Frequently asked questions.

Common questions about BA in Tourism Cultural Studies.

The BA in Tourism Cultural Studies is designed to run over 36 months full honours (top-up routes for Higher Diploma holders). LSTITM offers intake windows across the year, and cohorts on the BA in Tourism Cultural Studies agree a personalised study plan with tutors at induction so working professionals can pace assessments realistically.

The BA in Tourism Cultural Studies is delivered in on-campus mode by default, with live tutor sessions, recorded lectures and coached assessment reviews. Applicants to the BA in Tourism Cultural Studies can discuss any alternative delivery arrangements with LSTITM Admissions before enrolment.

Yes, the BA in Tourism Cultural Studies is aligned with recognised UK tourism-sector practice referenced through bodies such as the Tourism Society, Institute of Travel and Tourism and ABTA. Graduates of the BA in Tourism Cultural Studies use this alignment when applying to UK tour operators, DMOs, OTAs and tourism boards.

Entry to the BA in Tourism Cultural Studies sits at Bachelor (BA / BSc) standard, so most applicants either hold the prior LSTITM step or bring relevant tourism experience. LSTITM Admissions review each BA in Tourism Cultural Studies application individually and confirm any bridging support needed.

The BA in Tourism Cultural Studies is set at LSTITM's undergraduate tier with annual or termly plans. LSTITM Admissions provide the current BA in Tourism Cultural Studies fee sheet and top-up route discounts for Higher Diploma holders at application.