BA in Tourism Technology Systems
Course Overview
The BA in Tourism Technology Systems is a 36-month full honours undergraduate degree from LSTITM (with top-up routes for Higher Diploma holders). Sitting within the Tourism Business, Marketing and Operations department, the degree is aligned with BCS, CIM, ITT and CMI frameworks, preparing graduates to lead technology systems used across tourism marketing, sales and operations.
By graduation you will design system roadmaps, lead cross-functional technology programmes, and deliver a placement-linked capstone that links technology decisions to commercial outcomes for tourism organisations.
Modules combine live honours seminars on martech and CRM architectures, applied research assignments on system programmes and placement blocks with live briefs from London OTAs and inbound operators. Case examples reference actual technology programmes so graduate vocabulary always maps back to real client-ready practice.
Key Features
- Honours-level tourism technology architecture modules
- BCS-aligned systems governance principles
- CIM-informed martech and CRM pathways
- Placement year at London OTAs and inbound operators
- Applied research and dissertation module
- Careers coaching for graduate technology roles
What You Will Learn
- Design tourism technology system roadmaps
- Lead cross-functional technology programmes
- Structure investment cases for martech and CRM stacks
- Deploy analytics stacks used across tourism operators
- Manage vendor selection and integration workstreams
- Design measurement frameworks for technology programmes
- Deliver a placement-linked capstone project
- Apply ethical and sustainability lenses to technology
- Build an honours portfolio linking placement work to graduate systems outcomes
- Present applied technology-systems research to senior industry panels
Assessment and Delivery
Assessment on the BA in Tourism Technology Systems blends academic essays on tourism technology, applied placement reports, a dissertation and a final industry-panel presentation. Every undergraduate is paired with an academic supervisor and a placement mentor from a London tourism partner, giving structured coaching alongside taught content. On-campus, online and distance students follow the same schedule of live seminars, tutorials and self-paced study, with continued access to the LSTITM secure virtual learning environment after graduation.
Who This Course Is For
- School leavers seeking a full honours tourism degree
- Higher Diploma holders seeking a top-up route
- Career changers targeting graduate technology roles
- International students building UK honours credentials
- Applicants targeting martech and CRM careers
Career Pathways
- Digital Marketing Manager (Travel) (senior)
- Loyalty and CRM Manager
- Tourism Marketing Manager
- Product Manager (Tourism) (tech-led)
- Revenue Analyst (Tourism) (senior)
- Tourism Consultant (systems)
LSTITM careers services support undergraduates with a placement year, dedicated CV coaching, mock interview practice and warm introductions to technology teams at London OTAs, tour operators, GDS providers and marketing agencies, backed by an active alumni network covering graduate systems roles.
Careers Support and Networks
BA in Tourism Technology Systems undergraduates access honours-level careers workshops, employer showcase sessions and interview clinics run by the LSTITM careers team. Every student receives a graduate careers conversation, LinkedIn coaching, placement matching and warm introductions to graduate systems, CRM and martech vacancies at London OTAs, tour operators and marketing agencies, alongside an alumni network that continues to support graduates beyond graduation.
Industry-Referenced Study
The BA in Tourism Technology Systems is written with reference to live technology roadmaps used by London-based OTAs, tour operators and marketing agencies. Undergraduates work through honours-level scenarios that mirror graduate practice, such as designing a martech and CRM stack for a real destination, coordinating a vendor selection process and producing an industry-panel presentation on measurement. Every scenario is anchored to real UK technology practice, and graduates leave with a portfolio that supports graduate systems, CRM or Master's applications.
Entry Requirements
- A-Levels (BBC or above) or IB (26+ points) or overseas equivalents
- A completed Higher Diploma or Advanced Diploma for top-up routes
- IELTS 6.0 overall (no band under 5.5) or equivalent English proficiency
- Personal statement outlining career objectives in the tourism and travel sector
- Two academic or professional references
Why Study at LSTITM
LSTITM is a specialist division of Harold International College of London focused on destinations, tourism business, travel systems and strategic tourism practice. Honours degrees are aligned with the Tourism Society, ITT, ABTA, CIM, IDM, CMI, BCS and UKHospitality, giving technology-systems graduates a recognised UK evidence base for graduate systems and CRM applications.
Our curriculum is written by former tourism technology directors and martech leaders, and delivered across on-campus, online and distance-learning routes with placements at London-based OTAs and operators.
Apply for BA in Tourism Technology Systems
Applications for the BA in Tourism Technology Systems are open on a rolling basis and reviewed within a few working days of receipt. Apply for your full LSTITM undergraduate tourism degree by submitting your personal statement, two references, preferred delivery mode and any prior study evidence to the admissions team. Successful applicants receive an offer pack detailing academic supervisor allocation, placement partner options, tuition options and start dates, and an invitation to an honours cohort induction with fellow systems-focused undergraduates. International applicants also receive pre-arrival guidance, placement introductions and access to the LSTITM student services team throughout the degree. Enrol Now
