How long is the BA in Tourism Strategic Communication Systems?

The BA in Tourism Strategic Communication Systems runs 36 months full honours, with top-up routes for Higher and Advanced Diploma holders.

How is the BA delivered?

The BA in Tourism Strategic Communication Systems is delivered on-campus in London, online via the LSTITM VLE and by distance learning, giving international students and career changers full flexibility.

Is this BA a UK-recognised honours degree?

The BA in Tourism Strategic Communication Systems is a full LSTITM honours degree aligned with references from CIM, BCS, ITT and the Tourism Society.

What are the entry requirements?

You need A-Levels at BBC or above, IB 26+ or equivalent, plus IELTS 6.0. Top-up routes into the BA in Tourism Strategic Communication Systems require a Higher or Advanced Diploma.

How much does this BA cost?

Fees for the BA in Tourism Strategic Communication Systems are published on the LSTITM website. Instalment plans, employer sponsorship and international payment routes are supported on enquiry.

BA Tourism Strategic Comms Systems | LSTITM | Harold International College of London

Course Overview

The BA in Tourism Strategic Communication Systems is a full LSTITM honours degree delivered over 36 months, with top-up routes for holders of a Higher Diploma. Sitting within the Travel Systems and Global Tourism department, the degree is aligned with references from CIM, BCS, ITT and the Tourism Society, and focuses on the systems that power strategic tourism communications across earned, owned and paid channels.

By graduation you will be able to shape strategic-communication systems for tourism organisations, coordinate content, PR, social and CRM platforms, and step into first-management roles at operators, OTAs and destination-marketing agencies. You will also complete a supervised undergraduate dissertation and a placement portfolio that together demonstrate applied research capability alongside real communications-systems delivery evidence.

Placements cover destination-marketing agency, OTA and operator contexts, so undergraduates encounter communications systems from the paid, owned and earned angles that most graduate roles ultimately combine. Graduates leave with a portfolio of communications-system artefacts they can present at interview and reuse from their first graduate assignment.

Key Features

Full honours degree with placement, applied research and dissertation
Alignment with CIM, BCS, ITT and Tourism Society standards
Case studies from operators, OTAs and destination-marketing agencies
Coaching on content, PR, social and CRM system integration
Applied research module with industry-side communications leads
Placement introductions across London tourism-communications teams

What You Will Learn

Shape strategic-communication systems for tourism organisations
Coordinate content, PR, social and CRM platforms end to end
Design measurement frameworks for strategic communications
Manage vendor SoWs across creative, media and platform partners
Analyse channel performance at graduate-strategic level
Follow ethics, safeguarding and inclusion standards
Run an applied research project on tourism communications systems
Present strategic-communication roadmaps to boards and sponsors

Who This Course Is For

School leavers targeting graduate communications-systems careers
Higher Diploma holders progressing to a full BA top-up
Career changers moving from marketing or PR into tourism systems
International applicants seeking a UK honours communications-systems degree

Career Pathways

Tourism CRM Specialist on lifecycle communications
OTA Account Manager on merchandising and content systems
Booking Platform Manager on content and channel systems
Distribution Systems Consultant on communications integrations
Global Tourism Coordinator on multi-market communications
Travel Technology Specialist on communications platform work
Tourism Systems Consultant on communications briefs

LSTITM's careers service provides tailored CV coaching, LinkedIn optimisation, interview practice and warm introductions to London tour operators, OTAs and travel-technology partners. Graduates progressing on to an LSTITM Master's route continue to receive careers support and typically move into senior strategic-communications roles at destination-marketing agencies, OTAs and travel-brand publishers within their first two years of graduate practice. Assessment across the BA in tourism strategic communication systems includes examined coursework, a placement portfolio and an examined undergraduate dissertation, together demonstrating graduate-level communications capability to prospective employers. Optional elective modules cover destination-brand PR, tourism social media strategy and CRM-led content operations, allowing undergraduates to shape their final year around the communications specialism most likely to define their career. Undergraduates also present short work-in-progress talks each semester to build graduate-audience presentation craft alongside applied communications technique.

Entry Requirements

A-Levels (BBC or above) or IB (26+ points) or overseas equivalents
A completed Higher Diploma or Advanced Diploma for top-up routes into the BA
IELTS 6.0 overall (no band under 5.5) or equivalent English proficiency
Personal statement outlining career objectives in tourism strategic communications
Two academic or professional references

Why Study at LSTITM

LSTITM is Harold International College of London's specialist tourism division, delivering destination, business, systems and strategic tourism programmes. Every LSTITM programme is aligned with recognised UK bodies including the Tourism Society, ITT, ABTA, CIM, BCS and UKHospitality.

Curriculum is written by former communications directors, systems leads and consultants, and delivered on-campus, online and by distance learning so international students and career changers can complete a full honours degree.

Strategic-communications BA students on the LSTITM route benefit from monthly practitioner clinics with London-based communications leaders across agency, OTA and operator brands. This regular contact with current practice makes LSTITM graduates able to contribute quickly to real content, PR and CRM decisions from their first day in a graduate role. Alumni-in-residence sessions extend the network further, connecting current undergraduates with recent BA graduates now working as strategic-communications managers at London destination-marketing agencies, OTAs and travel-brand publishers.

Apply for BA in Tourism Strategic Communication Systems

Applications for the BA in Tourism Strategic Communication Systems are reviewed on a rolling basis and top-up routes are available for Higher and Advanced Diploma holders. The LSTITM admissions team welcomes pre-application interviews so undergraduates can plan their placements around agency, OTA or operator contexts that best fit their planned specialism. International undergraduates receive additional guidance on visa, English-language evidence and payment routes tailored to their country of residence, and admissions interviews can be arranged in multiple time zones. Apply for your full LSTITM undergraduate tourism degree today by submitting your online application. Enrol Now