How long does the BA in Tourism Digital Strategy take to complete?

The BA in Tourism Digital Strategy runs over a duration band of 36 months full honours (top-up routes for Higher Diploma holders). LSTITM structures the BA in Tourism Digital Strategy so students can pace study around work and personal commitments across on-campus, online and distance-learning routes.

How is the BA in Tourism Digital Strategy delivered?

The BA in Tourism Digital Strategy is delivered flexibly across on-campus sessions in London, live online seminars and structured distance-learning modules. Applicants to the BA in Tourism Digital Strategy can choose the delivery mix that best fits their schedule and location.

Is the BA in Tourism Digital Strategy recognised in the UK?

The BA in Tourism Digital Strategy is a UK honours-level degree aligned with CIM and IDM digital-strategy undergraduate practice. Graduates of the BA in Tourism Digital Strategy can progress into LSTITM Master's routes.

What are the entry requirements for the BA in Tourism Digital Strategy?

Entry to the BA in Tourism Digital Strategy requires A-Levels or IB plus IELTS 6.0. Top-up applicants to the BA in Tourism Digital Strategy need a Higher or Advanced Diploma.

How much does the BA in Tourism Digital Strategy cost, and is funding available?

The BA in Tourism Digital Strategy sits within LSTITM's Bachelor fee band, with instalment plans, employer sponsorship and international scholarships. The BA in Tourism Digital Strategy fees team confirms current rates.

BA in Tourism Digital Strategy | LSTITM | Harold International College of London

Course Overview

The BA in Tourism Digital Strategy is an LSTITM Bachelor (BA) programme running for a duration band of 36 months full honours (top-up routes for Higher Diploma holders). It is delivered to UK honours-degree academic standards and delivered by academics, industry contributors and practitioners from London's Travel Systems & Global Tourism community. The course centres on tourism digital strategy, taught across on-campus, online and distance-learning routes so that UK-based and international applicants can study without disrupting their working commitments.

By graduation, students on the BA in Tourism Digital Strategy are producing graduate management-grade work drawn from distribution systems, travel technology and global tourism operations. This BA honours degree develops graduate-level digital-strategy professionals for UK tour operators, OTAs and travel-technology firms. You will study digital ecosystems, platform strategy and integrated commerce at UK honours-degree level with placement experience.

Key Features

Three-year honours structure with placement in a UK digital-strategy team.
Alignment with CIM and IDM undergraduate digital-strategy practice.
Reference to BCS and TechUK digital-strategy themes.
Applied projects on OTA, direct, mobile and marketplace strategies.
Dedicated LSTITM careers support for CV, LinkedIn and interview coaching.
Top-up routes available for Higher Diploma holders.

What You Will Learn

Design digital strategies for UK tourism operators and OTAs.
Coordinate platform-strategy decisions across direct, OTA and marketplace.
Manage integrated commerce operations linking search, book and service.
Interpret channel data across attribution, share of search and conversion.
Lead senior-stakeholder alignment on digital investment cases.
Apply UK GDPR, PECR and consumer-protection duties in digital strategy.
Coordinate agency and platform-vendor relationships.
Prepare board-ready digital-strategy reviews.

Who This Course Is For

A-Level or IB graduates seeking a UK honours-level digital-strategy tourism degree.
Higher Diploma holders pursuing a full BA top-up in tourism digital strategy.
International applicants seeking a UK undergraduate degree in tourism digital strategy.
Career changers wanting a full honours degree in London's travel-digital sector.

Alongside the taught modules, the BA in Tourism Digital Strategy incorporates seminar reflection, small-group critique and live-brief clinics with LSTITM industry contributors. Learners on the BA in Tourism Digital Strategy join a peer cohort drawn from UK, European and international backgrounds, which supports the cross-market perspective expected of modern Travel Systems & Global Tourism professionals. This mixed learning environment consolidates the tourism digital strategy themes into working practice and gives every student a reference network in the London tourism community they can draw on across their career.

Assessment on the BA in Tourism Digital Strategy blends practical portfolio work, short written reflections and applied case exercises drawn from live UK travel-industry briefs. Teaching staff on the BA in Tourism Digital Strategy give structured formative feedback throughout the programme so students know exactly where they stand against the Bachelor (BA) learning outcomes. LSTITM's academic team also supports every learner with study-skills tutorials, referencing clinics and an academic-integrity induction that meets UK higher-education expectations across on-campus, online and distance-learning delivery modes. Students also access a dedicated learning portal with reading lists, recorded lectures and industry-current examples that keep the tourism digital strategy content connected to real UK travel-industry practice.

Career Pathways

Head of Digital (Travel Brand)
Digital Marketing Manager (Travel)
Distribution Systems Consultant
OTA Account Manager
Booking Platform Manager
Tourism CRM Specialist

Graduates of the BA in Tourism Digital Strategy are supported by the LSTITM careers service, which offers CV coaching, LinkedIn reviews and introductions across London tourism boards, tour operators, OTAs, airline ground services and destination management organisations.

Entry Requirements

A-Levels (BBC or above) or IB (26+ points) or overseas equivalents.
A completed Higher Diploma or Advanced Diploma for top-up routes.
IELTS 6.0 overall (no band under 5.5) or equivalent English proficiency.
A personal statement outlining career objectives in the tourism and travel sector.
Two academic or professional references.

Why Study at LSTITM

LSTITM is the London School of Tourism and International Travel Management, a specialist division of Harold International College of London focused on the destination, business, systems and strategic disciplines that shape modern global tourism. Every LSTITM programme is aligned with recognised UK tourism and marketing bodies including IATA (referenced), BCS (the Chartered Institute for IT), TechUK and the Institute of Travel and Tourism (ITT), so graduates step into the sector with credible, industry-referenced study behind them.

Our curriculum is written by former destination directors, travel-industry technologists, tourism consultants and marketing leaders, and delivered across on-campus, online and distance-learning routes for working professionals and international students. LSTITM's articulation model means every Certificate and Diploma leads cleanly into an Advanced Diploma, Higher Diploma and full honours degree, with Master's routes for those aiming at consultancy, corporate development and executive tourism leadership.

Apply for BA in Tourism Digital Strategy

Applications for the BA in Tourism Digital Strategy are open now for the next intake. Speak with LSTITM's admissions team to discuss entry routes, delivery mode, funding and progression from your current qualification or role. Apply for your full LSTITM undergraduate tourism degree, and secure your place on the BA in Tourism Digital Strategy today. Enrol Now.