How long is the BA in Tourism Digital Marketing?

The BA in Tourism Digital Marketing runs three years full honours, with top-up routes for Higher Diploma holders. Full-time BA students on the BA in Tourism Digital Marketing typically graduate in three years including placement.

How can I study this BA?

The BA in Tourism Digital Marketing is offered on-campus in London, online and by distance learning. All three routes on the BA in Tourism Digital Marketing lead to the same honours award.

Is the BA recognised in UK tourism marketing?

Yes. The BA in Tourism Digital Marketing is aligned to UK honours-level practice referenced by CIM, IDM and ABTA, giving UK tourism marketing directors a credible graduate-level signal.

What are the entry requirements for this BA?

Applicants to the BA in Tourism Digital Marketing need A-Levels (BBC+) or IB (26+ points) or equivalent, or a Higher Diploma for top-up entry, plus IELTS 6.0 overall for international entry, a personal statement and two references.

What are BA fees and funding options?

The BA in Tourism Digital Marketing sits at LSTITM's honours-tier fee band with instalments, sponsorship options and international payment support. Contact admissions for the current schedule and any bursary.

BA in Tourism Digital Marketing | LSTITM | Harold International College of London

Course Overview

The BA in Tourism Digital Marketing is a full honours-level LSTITM degree preparing graduates to lead digital marketing in modern tourism. Delivered over three years with top-up routes for Higher Diploma holders, this degree sits within the Tourism Business, Marketing and Operations department and is aligned with practice referenced by the Chartered Institute of Marketing, the Institute of Data and Marketing and ABTA. Students work through modules on integrated digital strategy, paid media, SEO, CRM, marketing analytics and applied research, culminating in a supervised placement and a final-year project.

By graduation, students can build and defend an integrated digital marketing strategy for a UK tour operator or destination, run paid and organic activity to a defensible plan, own a marketing analytics reporting cycle and lead a small digital workstream through a live seasonal calendar.

Key Features

Three-year honours curriculum aligned to UK tourism digital marketing practice
Content referenced against CIM, IDM and ABTA marketing standards
Placement year with UK tour operators, OTAs or destination marketing organisations
Structured integrated strategy templates used across LSTITM
Applied research project supervised by LSTITM academic tutors
Progression route into LSTITM's MSc in Tourism Industry Analytics and other Master's
Career mentoring with London tourism digital directors and marketing consultants

Every feature on the BA in Tourism Digital Marketing is scaffolded so that Higher Diploma holders and direct-entry undergraduates can move from articulation-level marketing knowledge to full honours-level digital leadership. Tutors bring live UK tour operator, OTA and destination marketing campaigns so learners see how integrated digital strategy actually reaches a director-level decision at graduate depth. Assessment blends portfolio work with observed campaign facilitation.

What You Will Learn

Building and defending an integrated digital marketing strategy for a UK tour operator
Running paid and organic activity to a defensible plan
Owning a marketing analytics reporting cycle at graduate depth
Leading a small digital workstream through a live seasonal calendar
Applying CIM, IDM and ABTA standards in tourism campaign work
Handling stakeholder priorities across brand, performance and CRM lines
Preparing evidence packs suitable for board-level marketing decisions
Running applied research with sound ethics and reporting standards

Skills are practised through structured integrated strategies, paid and organic campaigns, CRM cycles, marketing analytics dashboards and applied research projects drawn from live UK cases. Each learner leaves the BA with a portfolio of graduate-level digital artefacts and a supervised final-year project ready for postgraduate study or graduate-level tourism digital marketing roles across London tourism employers.

Who This Course Is For

Higher Diploma holders taking a full BA top-up route in digital marketing
School and college leavers entering directly on A-Levels or IB equivalents
International applicants building a full UK honours qualification in tourism digital marketing
Career changers moving into tourism from digital marketing roles in adjacent sectors

The BA in Tourism Digital Marketing welcomes LSTITM Higher Diploma holders taking a top-up route, school and college leavers entering directly and international applicants building a full UK honours qualification in tourism digital marketing for their graduate interviews across London tourism marketing employers and international OTAs alike. Career changers from adjacent digital marketing roles take this BA to acquire tourism-specific applied evidence and complete a placement year with a UK operator or OTA.

Career Pathways

Digital Marketing Manager (Travel)
Tourism Digital Strategy Officer
Tourism CRM Officer
Tourism Performance Marketing Analyst
Tourism Marketing Manager
Tourism Content Strategy Officer
SEO Analyst (Tourism)
Tourism Brand Manager

LSTITM's careers service supports BA graduates with graduate CVs, digital portfolio guidance and introductions to London tour operator marketing teams, OTAs and destination marketing organisations recruiting graduate-level digital talent.

Entry Requirements

A-Levels (BBC or above) or IB (26+ points) or overseas equivalents
A completed Higher Diploma or Advanced Diploma for top-up routes
IELTS 6.0 overall (no band under 5.5) or equivalent English proficiency
Personal statement outlining career objectives in the tourism and travel sector
Two academic or professional references

Why Study at LSTITM

LSTITM is the London School of Tourism and International Travel Management, a specialist division of Harold International College of London focused on the destination, business, systems and strategic disciplines that shape modern global tourism. Every LSTITM programme is aligned with recognised UK tourism and marketing bodies including the Tourism Society, the Institute of Travel and Tourism, ABTA, the Chartered Institute of Marketing and UKHospitality, so graduates step into the sector with credible, industry-referenced study behind them.

Our curriculum is written by former destination directors, travel-industry technologists, tourism consultants and marketing leaders, and delivered across on-campus, online and distance-learning routes to fit working professionals and international students. LSTITM's articulation model means every Certificate and Diploma leads cleanly into an Advanced Diploma, Higher Diploma and full honours degree, with Master's routes for those aiming at consultancy, corporate development and executive tourism leadership.

Apply for BA in Tourism Digital Marketing

Applications for the BA in Tourism Digital Marketing open through UCAS-style routes with direct entry for Higher Diploma holders. Submit A-Level or IB evidence, a personal statement, references and English-language proof through the LSTITM portal for a graduate-programme admissions decision. Apply for your full LSTITM undergraduate tourism degree. Enrol Now