How long is the BA in Tourism Customer Experience?

The BA in Tourism Customer Experience runs 36 months full honours, with top-up routes for Higher and Advanced Diploma holders progressing to the final years.

How is the BA delivered?

The BA in Tourism Customer Experience is delivered on-campus in London, online via the LSTITM VLE and by distance learning, giving international students and CX practitioners full flexibility.

Is the BA a UK-recognised honours degree?

The BA in Tourism Customer Experience is a full LSTITM honours degree aligned with references from CIM, the Tourism Society, ITT and the Institute of Hospitality.

What are the entry requirements?

You need A-Levels at BBC or above, IB 26+ or equivalent, plus IELTS 6.0. Top-up routes into the BA in Tourism Customer Experience require a Higher or Advanced Diploma.

How much does this BA cost?

Fees for the BA in Tourism Customer Experience are published on the LSTITM website. Instalment plans, employer sponsorship and international payment routes are supported on enquiry.

BA in Tourism Customer Experience | LSTITM | Harold International College of London

Course Overview

The BA in Tourism Customer Experience is a full LSTITM honours degree delivered over 36 months, with top-up routes for holders of a Higher Diploma. Sitting within the Tourism Professional and Strategic Studies department, the degree is aligned with references from CIM, the Tourism Society, ITT and the Institute of Hospitality, and prepares strategic customer-experience leaders for boards, operators and consultancies.

By graduation you will be able to shape enterprise customer-experience programmes, run strategic voice-of-customer analytics, coordinate cross-department improvement portfolios, and step into first-management roles across tourism customer-experience teams. You will also complete a supervised undergraduate dissertation and a placement portfolio that together demonstrate applied research capability alongside real strategic-CX delivery evidence.

Placements are structured across attraction, tour-operator and destination-brand contexts, giving undergraduates a rounded sense of how strategic CX plays out in different commercial models. Graduates leave with a portfolio of enterprise CX artefacts including operating-model sketches, VOC dashboards and improvement playbooks, that they can carry into interview and reuse in their first graduate role.

Key Features

Full honours degree with placement, applied research and dissertation
Alignment with CIM, Tourism Society, ITT and Institute of Hospitality standards
Case studies from tour operators, attractions and destination brands
Coaching on enterprise CX programme design and delivery
Applied research module with industry-side customer-experience supervisors
Placement introductions across London-based CX-led tourism teams

What You Will Learn

Shape enterprise CX programmes at tourism organisations
Run strategic voice-of-customer analytics and reporting
Coordinate cross-department improvement portfolios
Design CX operating models across marketing, product and operations
Follow accessibility, safeguarding and inclusion standards
Analyse NPS, CSAT, review and complaint data at strategic level
Run an applied research project on tourism customer experience
Present enterprise CX strategies to boards and steering groups

Who This Course Is For

School leavers targeting graduate CX careers in tourism
Higher Diploma holders progressing to a full BA top-up
Career changers moving into strategic tourism CX roles
International applicants seeking a UK honours CX-focused tourism degree

Career Pathways

Tourism Consultancy Partner assistant on CX briefs
Head of Tourism Development on CX portfolios
Tourism Strategy Consultant on CX assignments
Tourism Business Analyst on CX reporting
Global Tourism Manager on CX consistency
Chief Tourism Officer assistant on CX vision
Executive Director (Tourism Board) assistant on CX operating models

LSTITM's careers service provides tailored CV coaching, LinkedIn optimisation, interview practice and warm introductions to London tourism operators, attractions and destination-marketing agencies. Graduates progressing on to an LSTITM Master's route continue to receive careers support and typically move into senior enterprise CX roles at destination brands, chain tour operators and attractions within their first two years of graduate practice. Assessment across the BA in tourism customer experience includes examined coursework, a placement portfolio and an examined undergraduate dissertation, together demonstrating graduate-level enterprise CX capability to prospective employers. Optional elective modules cover attraction CX operations, tour operator service standards and destination-brand voice-of-customer programmes, allowing undergraduates to shape their final year around the CX specialism most likely to define their career. Undergraduates also present short work-in-progress talks each semester to build graduate-audience presentation craft alongside applied CX technique.

Entry Requirements

A-Levels (BBC or above) or IB (26+ points) or overseas equivalents
A completed Higher Diploma or Advanced Diploma for top-up routes into the BA
IELTS 6.0 overall (no band under 5.5) or equivalent English proficiency
Personal statement outlining career objectives in tourism customer experience
Two academic or professional references

Why Study at LSTITM

LSTITM is Harold International College of London's specialist tourism division. Every LSTITM programme is aligned with recognised UK bodies including the Tourism Society, ITT, ABTA, CIM, UKHospitality and the Institute of Hospitality.

Curriculum is written by former CX directors and consultants, and delivered on-campus, online and by distance learning so international students and career changers can complete a full honours degree.

Customer-experience BA students on the LSTITM route benefit from a rotating panel of practitioner sessions where senior London CX leaders bring live enterprise decisions into the classroom. This applied grounding is what distinguishes LSTITM undergraduate CX graduates and lets them contribute quickly to real enterprise decisions in their first graduate role. Alumni-in-residence sessions provide additional peer perspective, connecting current undergraduates with recent BA graduates now working as customer-experience managers at London attractions, chain tour operators and destination brands.

Apply for BA in Tourism Customer Experience

Applications for the BA in Tourism Customer Experience are reviewed on a rolling basis and top-up routes are available for Higher and Advanced Diploma holders. The LSTITM admissions team welcomes pre-application interviews so undergraduates can select placements across attraction, tour operator or destination-brand contexts that most closely match their planned specialism. International undergraduates receive additional guidance on visa, English-language evidence and payment routes tailored to their country of residence, and admissions interviews can be arranged in multiple time zones. Apply for your full LSTITM undergraduate tourism degree today by submitting your online application. Enrol Now