BA in Tourism Customer Experience Management

Course Overview

The BA in Tourism Customer Experience Management is a full honours-level programme running over three years, with top-up routes for holders of an LSTITM Higher Diploma. The degree prepares graduates for management roles designing, running and continuously improving tourism customer experience programmes across destinations, tour operator groups, cultural attraction networks and OTA platforms. Delivered by LSTITM in London, the programme is aligned with study standards referenced by the Chartered Institute of Marketing (CIM), the Tourism Society, ABTA and UKHospitality, and includes a supervised placement year and a final-year applied research project.

By graduation, students can lead a customer experience strategy cycle, coordinate cross-department CX programmes, manage a CX supplier and agency portfolio and prepare board-facing CX briefings. Graduates leave with the business, strategic and revenue vocabulary needed to hold their own in a commercial director conversation, plus applied research skills developed through the placement year and final project.

The programme is structured around live UK destination and operator CX scenarios rather than textbook service theory, and every assessment output mirrors a document a CX manager might genuinely be asked to produce, from a cross-department CX programme brief to a board-facing CX investment paper.

Beyond technical CX content, the honours structure develops the strategic, business and revenue-system vocabulary that separates a CX manager a board wants to promote from one who stays at programme delivery level. Students spend their placement year embedded in a tourism business and their final year applying research into a genuine CX problem the industry is currently working through.

Key Features

• Full honours BA structured across three years with supervised placement and final project
• Content aligned with CIM, Tourism Society, ABTA and UKHospitality-referenced CX practice
• Coverage of CX strategy cycles, cross-department programmes and agency portfolios
• Blended delivery through on-campus, online and distance routes including placement year
• Assessment through cross-department CX briefs and board CX investment papers
• Top-up routes available for LSTITM Higher Diploma holders
• Clear articulation into LSTITM Master's programmes

What You Will Learn

• Lead a tourism customer experience strategy cycle across destinations or operators
• Coordinate cross-department CX programmes with clear governance and outcomes
• Manage a portfolio of CX supplier and agency relationships across the delivery year
• Prepare board-facing CX briefings that support confident investment decisions
• Apply research skills to a real CX problem in the industry during the final year
• Interpret CX performance and NPS variance into strategic implications
• Coach a supervisor-tier CX practitioner through a cycle
• Prepare a senior post-year CX review for board sign-off

Who This Course Is For

• A-Level and IB students entering full-time undergraduate tourism study
• LSTITM Higher Diploma holders progressing to a full honours degree
• Career changers seeking a UK honours-tier CX qualification in tourism
• International students preparing for UK CX manager roles
• Working practitioners taking a part-time route into full honours study

Career Pathways

• Customer Experience Manager (Tourism)
• Tourism Marketing Manager (CX remit)
• Brand Manager (Travel, CX focus)
• Loyalty and CRM Manager
• Tourism Communications Manager
• Product Manager (Tourism, CX)
• Tourism Events Manager (CX)

The LSTITM careers service supports Bachelor graduates with honours-tier CV work, placement introductions, interview practice for CX manager conversations and warm introductions to London destination organisations, tour operator groups and cultural attraction partners recruiting for CX-focused honours graduates. Graduates leave with a placement portfolio and final-project papers they can talk through confidently.

Entry Requirements

• A-Levels (BBC or above) or IB (26+ points) or overseas equivalents
• A completed Higher Diploma or Advanced Diploma for top-up routes
• IELTS 6.0 overall (no band under 5.5) or equivalent English proficiency
• Personal statement outlining career objectives in tourism customer experience
• Two academic or professional references

Why Study at LSTITM

LSTITM is the London School of Tourism and International Travel Management, a specialist division of Harold International College of London focused on the destination, business, systems and strategic disciplines that shape modern global tourism. Every LSTITM programme is aligned with recognised UK tourism and marketing bodies including the Tourism Society, ITT, ABTA, the Chartered Institute of Marketing and UKHospitality.

Our undergraduate curriculum is written by former destination directors, tourism CX leads and marketing consultants, delivered across on-campus, online and distance-learning routes with a supervised placement year. CX tutors bring genuine head-of-CX experience from London destinations and operator groups to every workshop. Every LSTITM Bachelor articulates cleanly into the LSTITM Master's route, so honours graduates have a genuine articulation path all the way to head-of-CX and executive tourism roles across the UK visitor economy and international operator groups. Placement partners include London tour operator groups, cultural attraction networks and OTA platforms that recruit consistently for honours-tier CX candidates.

Apply for BA in Tourism Customer Experience Management

Ready to enter tourism CX management with a UK honours degree aligned to recognised sector study? Apply for your full LSTITM undergraduate tourism degree through the BA in Tourism Customer Experience Management and set yourself up for CX manager, brand manager and head-of-CX roles across the UK visitor economy with a full placement portfolio and final research project already on your record. Enrol Now