BA in Tourism Events Management
Course Overview
The BA in Tourism Events Management is a full LSTITM honours degree delivered over 36 months, with top-up routes available for holders of a Higher Diploma. Sitting within the Tourism and Destination Management department, the degree is aligned with references from the Tourism Society, ITT, CIM and UKHospitality, and produces graduate events managers who can lead festivals, conferences, MICE, and destination-anchor events at scale.
By graduation you will be able to design, budget and deliver tourism-facing events, lead multi-supplier programmes, run risk and safety governance, and step into event-manager roles at destination bodies, agencies and operators. You will also complete a supervised undergraduate dissertation and a placement portfolio that together demonstrate applied research capability alongside real event-delivery evidence from London-based partners.
Placements are structured around live event cycles, so undergraduates experience the full rhythm of a season rather than a snapshot. Graduates typically leave with a portfolio of event artefacts covering budgets, risk registers, run sheets and post-event evaluations that they can present at interview and reuse in their first graduate role.
Key Features
- Full honours degree with placement, applied research and dissertation
- Alignment with Tourism Society, ITT, CIM and UKHospitality references
- Case studies from UK festivals, conferences, MICE and destination anchors
- Coaching on event budgeting, risk registers and safety cases
- Live event-planning studios with London-based industry partners
- Placement introductions across event-agency and DMO partners
What You Will Learn
- Design and deliver tourism-facing events from festivals to MICE
- Build event budgets, cashflows and reforecasts to graduate standard
- Manage suppliers, contracts and creative-brief governance
- Run risk and safety governance including crowd, weather and welfare
- Coordinate destination marketing around event portfolios
- Analyse post-event data, ROI and satisfaction reporting
- Run an applied research project on tourism events
- Present event proposals to sponsors, boards and destination partners
Who This Course Is For
- School leavers targeting graduate events-management careers
- Higher Diploma holders progressing to a full BA top-up
- Career changers moving into tourism-facing events roles
- International applicants seeking a UK honours-level events degree
Career Pathways
- Tourism Events Manager on festivals, MICE and conferences
- Destination Manager on event portfolios
- Cultural Tourism Officer on heritage events
- Tourism Product Manager on packaged event products
- Tourism Marketing Manager on event-led campaigns
- Sustainable Tourism Officer on event sustainability
- Heritage Tourism Manager on heritage-events programmes
LSTITM's careers service provides tailored CV coaching, LinkedIn optimisation, interview practice and warm introductions to London-based tourism-events agencies and destination bodies. Graduates progressing on to an LSTITM Master's route continue to receive careers support and typically move into senior events roles at national festivals, conference groups and cultural tourism organisations within their first two years of graduate practice. Assessment across the BA in tourism events management includes examined coursework, a live event placement portfolio and an examined undergraduate dissertation, together demonstrating graduate-level events capability to prospective employers. Optional elective modules cover festival production, MICE association management and cultural-heritage event stewardship, allowing undergraduates to shape their final year around the events specialism most likely to define their career.
Entry Requirements
- A-Levels (BBC or above) or IB (26+ points) or overseas equivalents
- A completed Higher Diploma or Advanced Diploma for top-up routes into the BA
- IELTS 6.0 overall (no band under 5.5) or equivalent English proficiency
- Personal statement outlining career objectives in tourism events
- Two academic or professional references
Why Study at LSTITM
LSTITM is Harold International College of London's specialist tourism division, delivering destination, business, systems and strategic tourism programmes. Every LSTITM route is aligned with recognised UK bodies including the Tourism Society, ITT, ABTA, CIM and UKHospitality.
Curriculum is written by former events directors, festival programmers and MICE leads, and delivered across on-campus, online and distance-learning routes so international candidates and career changers can access a full honours degree without leaving existing commitments.
Events BA students on the LSTITM route benefit from monthly practitioner clinics where guest programmers, safety officers and MICE leads bring current events into the classroom for structured discussion. This applied grounding is what makes LSTITM events graduates confident in taking on real event responsibilities from the outset of their first graduate role. Alumni-in-residence sessions add a further peer-perspective layer, connecting current undergraduates with recent BA graduates now working as event coordinators and producers at national festivals, city-tourism organisations and MICE agencies.
Apply for BA in Tourism Events Management
Applications for the BA in Tourism Events Management are reviewed on a rolling basis and top-up routes are available for holders of a Higher or Advanced Diploma. The LSTITM admissions team welcomes short pre-application discussions so undergraduates can plan placements around specific festival or MICE seasons and get the most out of their applied study year. International undergraduates receive additional guidance on visa, English-language evidence and payment routes tailored to their country of residence, and admissions interviews can be arranged in multiple time zones. Apply for your full LSTITM undergraduate tourism degree today by submitting your online application. Enrol Now
