BA in Tourism Experience Economy

Course Overview

The BA in Tourism Experience Economy is a full LSTITM honours degree delivered over 36 months, with top-up routes for holders of a Higher Diploma. Sitting within the Tourism Business, Marketing and Operations department, the degree is aligned with references from CIM, the Tourism Society, ITT and UKHospitality, and focuses on the business models and management practices underpinning the modern experience economy.

By graduation you will be able to shape experience-economy programmes across attractions, tour operators and DMCs, run pricing and revenue strategy at graduate level, and step into first-management roles across experience-led tourism brands. You will also complete a supervised undergraduate dissertation and a placement portfolio that together demonstrate applied research alongside real workplace evidence.

Placements sit at the heart of the degree, and cover attraction, DMC and tour operator contexts so undergraduates see the experience economy from multiple angles. Graduates leave with a portfolio of pricing, product and CX artefacts they can carry into interview and reuse in their first graduate role.

Key Features

• Full honours degree with placement, applied research and dissertation
• Alignment with CIM, Tourism Society, ITT and UKHospitality standards
• Case studies from attractions, DMCs, tour operators and destination brands
• Coaching on pricing, revenue and yield strategy for experience products
• Applied research module with real experience-economy stakeholders
• Placement introductions across London-based experience-led operators

What You Will Learn

• Shape experience-economy programmes across attractions and DMCs
• Run pricing, revenue and yield strategy at graduate level
• Design guest-experience products end to end
• Analyse review-platform, NPS and CSAT data at strategic level
• Coordinate marketing, product and operations around experience KPIs
• Follow safeguarding, accessibility and inclusion frameworks
• Run an applied research project on the experience economy
• Present experience strategy to boards and steering committees

Who This Course Is For

• School leavers targeting graduate experience-economy careers
• Higher Diploma holders progressing to a full BA top-up
• Career changers moving into experience-led tourism roles
• International applicants seeking a UK honours-level experience-economy degree

Career Pathways

• Tourism Marketing Manager on experience-led brands
• Brand Manager (Travel) on attraction and DMC portfolios
• Customer Experience Manager on visitor programmes
• Tourism Sales Manager on experience portfolios
• Product Manager (Tourism) on experience products
• Loyalty and CRM Manager on lifecycle programmes
• Revenue Analyst (Tourism) on experience-pricing work

LSTITM's careers service provides tailored CV coaching, LinkedIn optimisation, interview practice and warm introductions to London-based experience-led operators and destination-marketing agencies. Graduates progressing on to an LSTITM Master's route continue to receive careers support and typically move into senior experience and brand roles at attraction operators, DMCs and destination brands within their first two years of graduate practice. Assessment across the BA in tourism experience economy includes examined coursework, a placement portfolio and an examined undergraduate dissertation, together demonstrating graduate-level experience-economy capability to prospective employers. Optional elective modules cover attraction management, luxury travel experience design and destination-brand storytelling, allowing undergraduates to shape their final year around the experience specialism most likely to define their career. Undergraduates also present short work-in-progress talks each semester to build graduate-audience presentation craft alongside applied research technique.

Entry Requirements

• A-Levels (BBC or above) or IB (26+ points) or overseas equivalents
• A completed Higher Diploma or Advanced Diploma for top-up routes into the BA
• IELTS 6.0 overall (no band under 5.5) or equivalent English proficiency
• Personal statement outlining career objectives in the tourism experience economy
• Two academic or professional references

Why Study at LSTITM

LSTITM is the specialist tourism division of Harold International College of London. Every LSTITM route is aligned with recognised UK bodies including the Tourism Society, ITT, ABTA, CIM and UKHospitality, giving graduates industry-referenced study behind them.

Curriculum is written by former experience-economy directors, brand leads and consultants, and delivered across on-campus, online and distance-learning routes so international candidates and career changers can access a full honours degree.

Experience-economy BA students on the LSTITM route benefit from a rotating panel of brand and CX leaders who bring live campaigns and product launches into the classroom for structured discussion. This applied contact makes LSTITM graduates able to contribute quickly to real-brand conversations in their first graduate role, which is what recruiters at London experience-led operators say they hire for. Alumni-in-residence sessions extend the support, pairing current undergraduates with recent BA graduates now working as experience-economy managers at London attractions, DMCs and destination brands.

Apply for BA in Tourism Experience Economy

Applications for the BA in Tourism Experience Economy are reviewed on a rolling basis and top-up routes are available for Higher and Advanced Diploma holders. The LSTITM admissions team welcomes pre-application interviews so undergraduates can select placements that match their interest in attraction, DMC or destination-brand practice. International undergraduates receive additional guidance on visa, English-language evidence and payment routes tailored to their country of residence, and admissions interviews can be arranged in multiple time zones. Apply for your full LSTITM undergraduate tourism degree today by submitting your online application. Enrol Now