BA in Hospitality Customer Experience
Course Overview
The BA in Hospitality Customer Experience is a three-year UK Level 6 honours degree. Aligned with Institute of Hospitality, HOSPA and UKHospitality standards, it treats customer experience as a discipline covering research, service design, journey mapping, complaint recovery and loyalty. A supervised placement year in a hotel, restaurant or luxury service brand is included.
By graduation you will be running voice-of-guest programmes, redesigning service touchpoints, presenting experience insights to executive teams, and completing a final-year dissertation or client consulting brief.
Key Features
- Level 6 honours structure with a supervised industry placement year.
- Modules aligned with Institute of Hospitality, HOSPA and UKHospitality frameworks.
- Applied service design workshops led by hotel, restaurant and F&B practitioners.
- Live briefs from luxury hotel brands, London restaurant groups and members' clubs.
- Named tutor support across on-campus, live-online and distance modes.
- Access to the LSCAHM industry-careers day and Institute of Hospitality events.
What You Will Learn
- Design and read voice-of-guest research programmes.
- Map guest journeys across pre-arrival, on-property and post-stay stages.
- Prototype service touchpoints, from arrival scripts to in-room amenities.
- Run structured complaint recovery and service recovery routines.
- Read NPS, CSAT and text-analytics signals.
- Coordinate cross-department teams delivering the same experience promise.
- Present customer experience reports to senior leadership.
- Deliver a final-year dissertation or consulting brief for a hospitality client.
Who This Course Is For
- School leavers targeting a career in luxury hospitality service design.
- Front office, F&B and concierge staff progressing into experience roles.
- International students seeking a UK-recognised customer experience degree.
- Career changers moving from retail or events into hospitality service.
Career Pathways
- Guest Relations Manager
- Front Office Manager
- Hospitality Marketing Manager
- Rooms Division Manager
- Concierge Manager
- Duty Manager
- Resort Manager (experience-facing)
The LSCAHM careers service links BA in Hospitality Customer Experience graduates with luxury hotels, boutique restaurant groups, members' clubs and premium service brands across London.
Entry Requirements
- A-levels (or equivalent) at BBB or above, OR a UK Access to HE Diploma with 45 credits at Level 3.
- GCSE English at grade 4/C and Mathematics at grade 4/C (or equivalent).
- IELTS 6.5 overall (no band below 6.0) for non-native English speakers.
- Two academic references and a personal statement outlining your interest in customer experience.
- International applicants receive dedicated visa and accommodation support from LSCAHM admissions.
Why Study at LSCAHM
LSCAHM is a specialist division of Harold International College of London teaching in small, tutor-visible cohorts, with hospitality, culinary and events read as interlocking disciplines around a single guest experience.
Central London places luxury hotel brands, members' clubs and the Institute of Hospitality within a short tube ride of every classroom, giving customer experience students constant exposure to the sector's service benchmarks.
Apply for BA in Hospitality Customer Experience
Applications for the BA in Hospitality Customer Experience open across three intake windows. Apply for the LSCAHM Bachelor's programme, industry placement included, admissions responds within one working day. Enrol Now
