How long is the BA in Hospitality Customer Experience Strategy?

The BA in Hospitality Customer Experience Strategy runs three years full-time at UK Level 6 with part-time and accelerated routes at LSCAHM.

How is the BA delivered?

The BA in Hospitality Customer Experience Strategy is delivered on-campus in central London, online and by distance learning with a year-two placement in a UK CX or guest experience team.

Is the BA UK-recognised?

Yes. The BA in Hospitality Customer Experience Strategy is aligned with Institute of Hospitality, UKHospitality, CIM hospitality streams and HOSPA.

What are the entry requirements?

A-levels at BBB or Access to HE Diploma, GCSE English and Maths at 4/C, IELTS 6.5 for non-native speakers, plus two references and a personal statement.

Are scholarships available?

LSCAHM offers instalment plans, employer sponsorship routes and international scholarships for the BA in Hospitality Customer Experience Strategy.

BA Hospitality Customer Experience Strategy | LSCAHM | Harold International College of London

Course Overview

The BA in Hospitality Customer Experience Strategy is a three-year UK Level 6 honours degree that trains graduates to lead customer experience (CX) strategy across UK hotel groups, restaurant businesses and hospitality operators. Delivered on-campus in central London with online and distance-learning routes, the degree is aligned with Institute of Hospitality, UKHospitality, Chartered Institute of Marketing (CIM) hospitality streams and HOSPA competencies and includes a year-two placement in a UK CX or guest experience team.

By graduation you will design a full guest journey, measure CX with credible KPIs and complete a final-year dissertation or sponsor consulting brief on a real UK hospitality operator.

Key Features

Alignment with Institute of Hospitality, UKHospitality, CIM hospitality streams and HOSPA.
Year-two placement in a UK CX or guest experience team.
Modules across journey mapping, service design, NPS, complaint recovery and personalisation.
Final-year dissertation or sponsor-led CX consulting brief.
Guest lectures from working guest experience directors and CX consultants.
Live briefs from London hotel groups and restaurant businesses.

What You Will Learn

Map a full guest journey across booking, arrival, service and post-stay.
Design service standards, mystery-guest programmes and NPS structures.
Coordinate personalisation, loyalty and CRM across rooms and F&B.
Handle complaint recovery under a documented UK service model.
Analyse guest data across booking, spend and satisfaction KPIs.
Deliver CX training programmes across a permanent team.
Present a CX strategy to a GM, brand director or executive committee.
Deliver a dissertation or sponsor CX consulting brief for a UK operator.

Who This Course Is For

School and college leavers targeting a career in hospitality CX.
Junior managers moving into guest experience roles.
Career changers moving from retail or agency CX into hospitality.
International students seeking a UK CX degree with placement.

Career Pathways

Guest Experience Director
Hospitality Marketing Manager (CX track)
Loyalty and CRM Manager
Front Office Manager (CX)
Guest Relations Manager
Hospitality Business Consultant (CX)
Innovation Manager (Hospitality)

The LSCAHM careers service links BA graduates to UK hotel group CX teams, restaurant hospitality operators and independent CX consulting practices.

Entry Requirements

A-levels (or equivalent) at BBB or above, OR a UK Access to HE Diploma with 45 credits at Level 3.
GCSE English at grade 4/C and Mathematics at grade 4/C (or equivalent).
IELTS 6.5 overall (no band below 6.0) for non-native English speakers.
Two academic references and a personal statement.
International applicants receive dedicated visa and accommodation support from LSCAHM admissions.

Why Study at LSCAHM

LSCAHM is a specialist division of Harold International College of London teaching in small, tutor-visible cohorts. CX is read alongside kitchen, service, brand and food business because a hospitality moment is designed across every one of those disciplines.

Central London places hotel group HQs, restaurant businesses, UKHospitality and the Institute of Hospitality within reach of every classroom.

Apply for BA in Hospitality Customer Experience Strategy

Apply for the LSCAHM BA in Hospitality Customer Experience Strategy. Industry placement is included and admissions responds within one working day. Enrol Now.